年轻人爱上酱香咖啡Young people fall in love with sauce flavored coffee

8月8日，遵义市汇川区hooo cafe店，一杯杯色泽各异、风味独特的酱香咖啡吸引顾客品尝。门店负责人陈韦唯介绍，酱酒本身是贵州的一张名片，但在受众群体中，年轻人似乎还不算多。自己尝试将酱酒与咖啡结合，希望酱香咖啡能成为更多年轻人了解酱香的一把钥匙。

目前，hooo cafe主推三款酱酒咖啡，分别为含牛奶、含奶油和不含奶制品的产品，为消费者提供多样选择。门店在酱酒原料上坚持选用纯粮酿造的贵州本土品牌，现阶段主要使用珍酒和茅台酒，后续还将考虑与更多本土优质品牌合作。

其中，“珍有黔”将贵州珍酒与黔北木姜子搭配，醇厚酱香融合山野清香，呈现出鲜明的贵州地域风味；“珍好嚯”以凤梨、鲜橙、耶加雪菲咖啡等风味为铺陈，加入淡奶调和口感，果香、花香与酱香层层展开；“珍萄气”则通过分子料理技法，让珍酒与葡萄汁的清甜率先释放，再与陶坛酱香、冷萃咖啡的柔和焦香交织，口感温润绵长。

“酱香咖啡在遵义本地已有较好的认知度，也受到外地游客特别是年轻游客的关注，很多游客会专门来尝鲜。”陈韦唯说。

近年来，汇川区深挖白酒文化内核，融合本土酿酒工艺与咖啡潮流，打造“酱香咖啡”特色消费IP。2025年，先后开办两届酱香咖啡生活文化周，落地咖啡冲煮赛事、文化沙龙等活动，兼顾赛事专业性、文化深度与大众趣味性。3个月的时间，从汇川酱咖1.0到2.0，活动总人流量突破13万人次，“打卡酱香咖啡”掀起文旅热潮，推动传统白酒文化以年轻时尚的形式破圈出圈。

如今，汇川已有多家咖啡店推出酱香咖啡。从一杯创意饮品到一项文旅活动，酱香咖啡正推动酱酒文化以更年轻、时尚的方式融入消费场景，为汇川酒旅融合发展增添新滋味。

天眼新闻记者 吴浩宇

编辑 程佩佩

二审 李杰

三审 潘树涛

On August 8th, at the Hooo Cafe in Huichuan District, Zunyi City, customers were attracted to taste cups of sauce flavored coffee with different colors and unique flavors. Chen Weiwei, the store manager, introduced that soy sauce itself is a business card of Guizhou, but among the audience, young people do not seem to be many. I am trying to combine soy sauce wine with coffee, hoping that soy sauce flavored coffee can become a key for more young people to understand soy sauce fragrance.

At present, Hooo Cafe mainly promotes three types of soy sauce coffee, including those with milk, those with cream, and those without dairy products, providing consumers with a variety of choices. The store insists on using Guizhou local brands brewed with pure grains as raw materials for sauce wine. At present, it mainly uses Zhenjiu and Maotai liquor, and will consider cooperating with more high-quality local brands in the future.

Among them, "Zhen You Qian" combines Guizhou Zhen liquor with northern Guizhou Mu Jiang Zi, blending rich sauce aroma with mountain and wild fragrance, presenting a distinct Guizhou regional flavor; Zhen Hao Yi "showcases flavors such as pineapple, fresh orange, and Yejia Xuefei coffee, blended with light milk to enhance the taste. The fruity, floral, and sauce aromas unfold layer by layer; The 'Zhen Grape Qi' is achieved through molecular cooking techniques, allowing the sweetness of Zhen wine and grape juice to be released first, and then interwoven with the soft roasted aroma of pottery jar sauce and cold brewed coffee, resulting in a warm and long-lasting taste.

Sauce flavored coffee has gained good recognition locally in Zunyi and has also attracted the attention of tourists from other places, especially young tourists. Many tourists come specifically to try it, "said Chen Weiwei.

In recent years, Huichuan District has dug deep into the core of Baijiu culture, integrated local brewing technology and coffee trend, and created a characteristic consumption IP of "Maotai Coffee". In 2025, two Maotai Coffee Life Culture Weeks were held, and coffee brewing events, cultural salons and other activities were launched, taking into account the professionalism, cultural depth and public interest of the event. In three months, from Huichuan Sauce Coffee 1.0 to 2.0, the total number of people in the event exceeded 130000. "Punching in Maotai Coffee" set off a cultural and tourism boom, and promoted the traditional Baijiu culture to break through the circle in the form of youth and fashion.

Nowadays, several coffee shops in Huichuan have launched sauce flavored coffee. From a creative drink to a cultural and tourism activity, sauce flavored coffee is promoting the integration of sauce and wine culture into consumer scenes in a younger and more fashionable way, adding new flavors to the integrated development of Huichuan's wine and tourism.

Tianyan News reporter Wu Haoyu

Editor Cheng Peipei

Second instance Li Jie

Third instance review by Pan Shutao