鲜活风味，流动的公益：瑞幸咖啡让健康理念在脚下生根Fresh flavor, flowing public welfare: Luckin Coffee allows the concept of health to take root underfoot
When the fresh flavor of the origin meets the national trend of "Healthy China Tour", Luckin Coffee spreads the product core of "Fresh Origin" and the brand concept of "Scientific Health" to the public through a series of characteristic activities that have landed nationwide. While practicing the health concept, it also gives the brand a warm public welfare background, allowing health and love to go hand in hand.
The "Luckin Coffee Health China Tour" launched in August 2023 is the core carrier of Luckin Coffee's health concept and an important bridge connecting the quality of the country of origin with the healthy lifestyle of the public. From ColorRun coffee health runs in Shanghai and Hangzhou, to media events for public health runs in Beijing, and to charity cycling for World Car Free Day, Luckin Coffee has integrated health concepts into sports scenes, allowing consumers to experience the fun of cycling and running while understanding the health value of coffee in improving exercise endurance and helping burn fat. The popular products at the event, such as Orange C American and Lemon C American, are also health drinks made from fresh ingredients from their place of origin, replenishing energy for athletes and perfectly integrating fresh flavors with health benefits.
Luckin Coffee's "Healthy China Tour" has never stopped at spreading health concepts, but also deeply rooted its public welfare responsibilities. Joining hands with the Love You Charity Foundation's public health run, exchanging steps for public welfare funds to bring warmth to underprivileged children in remote rural areas; The activity of entering the campus of Peking University not only conveys the concept of health to the youth group, but also helps to promote the development of campus sports culture. Every event is a vivid practice of Luckin Coffee's brand tone of "professional, young, fashionable, and healthy", and it is also a vivid manifestation of the fresh quality of the origin going out of the supply chain and entering the public life.
From the selection of raw materials in their place of origin to the nationwide implementation of the "Healthy China Tour", Luckin Coffee has made health a standard feature of coffee and made public welfare the foundation of the brand. This nationwide health journey not only allows more people to experience the vibrant charm of coffee from its origin, but also promotes the popularization of healthy lifestyles through practical actions, making coffee a link between health, public welfare, and a better life.