雀巢押注“第四波咖啡浪潮”概念Nestle bets on the concept of the 'fourth wave of coffee'
雀巢正更专注于“第四波咖啡浪潮”概念，这一趋势主要由Z世代（生于1997年至2012年间）与千禧一代（生于1981年至1996年间）推动，他们希望在家中享受接近咖啡馆水准的饮用体验，但往往受限于空间、预算或设备，难以购置专业咖啡机。对此，雀巢美国咖啡与饮料业务总裁Daniel Jhung将这种新兴的居家咖啡文化概括为“四大要素”，包括冷藏、便捷、可定制以及精心制作。为顺应这一趋势，雀巢正通过推出冷萃咖啡、优质速溶咖啡以及咖啡馆风格的增味产品，持续拓展其咖啡产品组合以推动业务增长。
Nestle is focusing more on the concept of the "fourth wave of coffee", which is mainly driven by Generation Z (born between 1997 and 2012) and the millennial generation (born between 1981 and 1996). They hope to enjoy a drinking experience close to that of a coffee shop at home, but are often limited by space, budget, or equipment, making it difficult to purchase professional coffee machines. Daniel Jhung, President of Nestle's Coffee and Beverage business in the United States, summarized this emerging home coffee culture as the "four elements", including refrigeration, convenience, customizability, and careful preparation. In response to this trend, Nestle is continuously expanding its coffee product portfolio to drive business growth by launching cold brew coffee, high-quality instant coffee, and coffee shop style flavor enhancing products.