中国东航携手雀巢、星巴克升级云端咖啡体验China Eastern Airlines partners with Nestle and Starbucks to upgrade cloud coffee experience

8 月 19 日，中国东航机上咖啡体验迎来全新升级。东航携手雀巢与星巴克举办品牌联合活动暨云端咖啡服务升级发布。三方将通过产品、渠道与航空服务场景的衔接，共同将更丰富的咖啡选择融入旅客的云端旅程。

本次服务升级后，东航客舱咖啡将选用由雀巢中国（含云南产区）100%4C 认证咖啡豆和星巴克 100% 阿拉比卡豆制作而成的咖啡。其中，经济舱旅客可享受 0 反式脂肪酸、0 氢化植物油低糖配方咖啡，两舱旅客还可额外享受星巴克经典阿拉比卡咖啡豆制作的热美式、冰气泡美式和常温拿铁。在此基础上，东航也将结合旅客选择偏好，于近期打造推出更多定制咖啡饮品。

据了解，本次三方合作的顺利落地，是中国东航紧扣航旅消费结构升级趋势，积极回应旅客对全流程、高品质航空服务期待的具体举措。中国东航期待以此三方合作为契机，聚焦 " 两舱提升 " 与 " 云端服务 " 两大主线，使机上的咖啡不再是一杯标准化的饮品，而是成为丰富旅客餐食体验、凸显个性化服务的独特载体。

On August 19th, China Eastern Airlines' in-flight coffee experience received a new upgrade. China Eastern Airlines collaborates with Nestle and Starbucks to hold a brand joint event and launch an upgrade to its cloud coffee service. The three parties will integrate a wider range of coffee options into passengers' cloud journeys through the integration of products, channels, and aviation service scenarios.

After this service upgrade, China Eastern Airlines cabin coffee will use coffee made from Nestle China (including Yunnan production area) 100% 4C certified coffee beans and Starbucks 100% Arabica beans. Among them, economy class passengers can enjoy 0 trans fatty acid, 0 hydrogenated vegetable oil low sugar formula coffee, and two class passengers can also enjoy additional hot American, iced bubble American, and room temperature latte made from Starbucks classic Arabica coffee beans. On this basis, China Eastern Airlines will also combine passenger preferences to create and launch more customized coffee drinks in the near future.

It is understood that the smooth implementation of this tripartite cooperation is a specific measure taken by China Eastern Airlines to closely follow the trend of upgrading the aviation and tourism consumption structure and actively respond to passengers' expectations for full process and high-quality aviation services. China Eastern Airlines looks forward to using this tripartite cooperation as an opportunity to focus on the two main lines of "two cabin upgrade" and "cloud services", so that in-flight coffee is no longer a standardized drink, but a unique carrier that enriches passengers' dining experience and highlights personalized services.