叩响1000万扇用户门!00后福布斯青年晒Leader懒人AI生活方式Knocking on 10 million user doors! Post-2000 Forbes Youth Exposes Leaders' Lazy AI Lifestyle
你有没有发现,身边最忙的那群朋友,反而开始把日子过得最“松快”?
不是躺平,也不是对生活降级。恰恰因为对生活品质有要求,才更不愿意把精力耗在等空调降温、纠结衣服怎么洗、以及“今天这顿饭到底做不做”的反复拉扯上。他们只是比谁都清楚:时间要花在真正让自己发光的事情上,剩下的琐碎,最好有谁能默默接手。
奥维云网的数据印证了这个趋势,今年带有“懒人模式”的家电,销售额增长超过40%,买单的主力,正是那群最懂得“精力性价比”的年轻人。
需求明确,但市面上的选择却常常跑偏。要么沉迷于冷冰冰的参数,要么堆砌一些并不好用的“伪智能”。直到海尔智家旗下的年轻品牌Leader,交出了一份让人眼前一亮的生活提案:全年新增用户突破千万。这意味着,每天都有近3万个年轻人家庭,选择把一部分家务的“决策权”和“操作权”,安心地托管出去。

不是更复杂的遥控器,而是一个会主动思考的“家”
刘钰炜就是这千万分之一。一位同时奔跑在创业咨询、青年教育、乡村振兴三条赛道上的00后福布斯青年。过去,家对她来说更像一个“睡觉的旅馆”——热了就去咖啡馆蹭冷气,三餐靠外卖续命,换季的衣服堆成小山,实在没得穿了,才硬着头皮分批去洗。

改变,始于她决定把“家”真正当成一个能为自己兜底的空间。
深圳的夏天又长又闷,但她的客厅现在是个例外。那台Leader空调不再傻傻地等指令,15秒速冷,推门就是一股恰到好处的凉意。它吹出的风是柔的,像山涧里自然流淌的溪流,不会硬邦邦地怼着人吹。哪怕一整天开着,节能算法也在默默计算最省电的策略。现在,她最喜欢把工位从咖啡馆搬回客厅的沙发。窗外是喧嚣的暑气,屋内是独属于自己的清凉结界,专注力反而比任何“第三空间”都要高。

最让她头疼的洗衣问题,也被一个巧妙的“三筒”结构化解了。沾了汗渍的运动服、娇贵的瑜伽服、日常的棉麻,各有各的专属空间,同步洗烘,老死不相往来,自然也不会串色。深圳漫长的梅雨季,她再也无需掐着指头算晾晒时间。上午跳完舞甩进去的衣服,下午有临时活动通知,从容地打开筒门,一套干爽蓬松的套装已经在那里等她。那份淡定不是挤出来的,是科技在身后默默撑腰。

厨房更是给了她巨大的惊喜。曾经的外卖深度用户,如今会因为蒸烤箱AI一键复刻出的低卡大餐而发个朋友圈;那个能10分钟极速制冰的大冰箱,让她随时都能犒劳自己一杯冰咖。她说,第一次感觉到,“爱上做饭”和“享受生活”之间,原来可以不用牺牲效率。


Leader为她做的,不是提供一款孤立的产品,而是用AI串联起了一套覆盖空气、衣物、饮食的“生活托管系统”。这些琐碎的家务事,在无声中运转完毕,她省下来的时间,去打了篮球,练了钢琴,跳了舞蹈——那些真正让她感觉到“在生活”的时刻。
好方案的诞生,从来不是闭门造车
这套方案并非凭空想象。市面上许多产品还在用“单品思维”单打独斗,但年轻人的生活是一整团裹在一起的麻烦。Leader选择跳出来,用AI场景将这些断点一一接上,让家电从“各管各的”变成“彼此配合”。

更有意思的是,方案里每一个贴心的细节——空调的柔风、洗衣机的分区、厨电的一键菜谱,都来自像刘钰炜这样年轻用户最真实的吐槽和建议。Leader把这些声音听进去,打磨成产品,再放回到他们的生活中,形成一个不断生长的共创闭环。
对于这届年轻人来说,最好的“智能”,或许就是让你感觉不到它的存在。它就像一个在后台静默运行的操作系统,处理掉所有琐碎的系统垃圾,释放出最大内存,让你心无旁骛地,去活好自己的主线剧情。
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Have you ever noticed that the busiest group of friends around you are actually living the most "relaxed" life?
Not lying flat, nor downgrading life. It is precisely because of the demand for quality of life that one is even less willing to waste energy on waiting for the air conditioning to cool down, struggling with how to wash clothes, and the repeated tug of war over whether to cook today's meal or not. They just know better than anyone else: time should be spent on things that truly make themselves shine, and the rest of the trivialities should be silently taken over by someone.
The data from OviCloud confirms this trend. This year, the sales of home appliances with a "lazy mode" have increased by over 40%, and the main buyers are the young people who understand the "cost-effectiveness of energy" the most.
The demand is clear, but the choices on the market often deviate. Either indulge in cold parameters or pile up some useless' pseudo intelligence '. Until Leader, a young brand under Haier Smart Home, presented a dazzling lifestyle proposal: adding over ten million new users throughout the year. This means that nearly 30000 young families choose to entrust a portion of their household chores' decision-making power 'and' operational power 'with peace of mind every day.
Not a more complex remote control, but a 'home' that actively thinks
Liu Yuwei is one in ten million. A post-2000 Forbes youth running on three tracks simultaneously: entrepreneurship consulting, youth education, and rural revitalization. In the past, home was more like a "sleeping hotel" for her - when it was hot, she would go to a caf é to take in the air conditioning, rely on takeout for three meals to survive, pile up seasonal clothes into a small mountain, and only go to wash them in batches when she really had nothing to wear.
The change began with her decision to truly see "home" as a space where she could provide a safety net for herself.
The summer in Shenzhen is long and stuffy, but her living room is now an exception. That Leader air conditioner is no longer foolishly waiting for instructions. It cools down quickly in 15 seconds, and pushing the door brings just the right amount of coolness. The wind it blows is soft, like a natural stream flowing in a mountain stream, and will not forcefully blow against people. Even if it's been on all day, energy-saving algorithms are silently calculating the most energy-efficient strategy. Now, her favorite thing is to move her workstation back from the coffee shop to the sofa in the living room. Outside the window is the noisy summer heat, inside the room is a unique cool barrier, and the concentration is higher than any 'third space'.
The most headache inducing laundry problem for her was also resolved by a clever "three tube" structure. Sweated sportswear, delicate yoga clothes, and everyday cotton and linen have their own exclusive spaces for simultaneous washing and drying. They do not interact with each other in old age and death, and naturally do not mix colors. The long rainy season in Shenzhen no longer requires her to count the drying time by pinching her fingers. After dancing in the morning and throwing in the clothes, there was a temporary activity notice in the afternoon. She calmly opened the tube door and found a dry and fluffy suit waiting for her there. That calmness is not squeezed out, it is silently supported by technology behind us.
The kitchen gave her a huge surprise. Former deep users of food delivery now post on social media due to the low calorie meals replicated with just one click by the AI steam oven; The large refrigerator that can make ice in 10 minutes at lightning speed allows her to reward herself with a cup of iced coffee anytime. She said that for the first time, she felt that there was no need to sacrifice efficiency between "falling in love with cooking" and "enjoying life".
What Leader did for her was not to provide an isolated product, but to use AI to connect a "life management system" that covers air, clothing, and food. These trivial household chores were silently completed, and the time she saved went to play basketball, practice piano, and dance - the moments that truly made her feel "alive".
The birth of a good plan is never a closed door process
This plan is not imagined out of thin air. Many products on the market still rely on a "single product mindset" to compete independently, but the lives of young people are a tangled mess of troubles. Leader chooses to jump out and use AI scenarios to connect these breakpoints one by one, transforming home appliances from "each managing its own" to "cooperating with each other".
What's more interesting is that every intimate detail in the scheme - the soft wind of the air conditioner, the partition of the washing machine, and the one button menu of the kitchen appliance - comes from the most authentic roast and suggestions of young users like Liu Yuwei. Leaders listen to these voices, polish them into products, and then put them back into their lives, forming a constantly growing collaborative loop.
For this generation of young people, the best 'intelligence' may be to make you feel its existence. It is like an operating system silently running in the background, processing all trivial system junk, freeing up maximum memory, allowing you to focus on living your main storyline without distractions.
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