德宏后谷咖啡有限公司介绍 Introduction to Dehong Hougu Coffee Co., Ltd
后谷咖啡有限公司咖啡产业园鸟瞰图
后谷咖啡有限公式大门
后谷咖啡（Hogood Coffee）是农业产业化国家重点龙头企业，始建于1994年，是集咖啡种植、加工、销售及进出口业务为一体的民营企业, 是国内咖啡行业覆盖全产业链的专业性企业，是中国第一个获得“咖啡全产业链企业”中国驰名商标的品牌 。
以下是其详细介绍 ：
发展历程
起步与转型：1994年，潞西县戛中标胶厂成立，从事咖啡、橡胶原料加工销售。1997年，潞西市宏天实业开发有限公司成立，以“公司+基地+农户”模式建设咖啡种植基地。
品牌创立与扩张：2007年，德宏州宏天实业（集团）有限公司与云南产投公司共同投资创建德宏后谷咖啡有限公司、临沧后谷咖啡有限公司。2009年，投资20亿元建设33000吨速溶咖啡生产线，结束欧洲垄断咖啡设备装备制造的历史。
市场拓展与国际化：2010年，昆明后谷咖啡销售有限公司成立。2012年，开启电商渠道。2015年，开通首趟中欧国际“咖啡专列”。2016年，与重庆能源投资集团共同发起成立重庆咖啡交易中心。2017年，主导成立亚洲咖啡协会。
窦长宏董事长一行考察后谷咖啡文化馆
品牌概况
后谷咖啡总部位于云南德宏，公司成立于2007年，由德宏州宏天实业（集团）有限公司与云南产投公司共同投资创建。截至2025年，后谷咖啡有员工近2000人，开发种植咖啡27万亩，带动农户6万户，30余万人。其产品销往全球50多个国家和地区，国内主要销往上海、北京、深圳等城市，电商渠道覆盖天猫、京东等多个平台。
品牌优势
全产业链布局：集咖啡种植、加工、研发、销售及进出口业务于一体，在云南建立了9家子公司，7个咖啡种植基地，3个速溶咖啡生产厂。
技术研发实力强：2013年组建中国咖啡工程研究中心，与多国科研机构合作，申请多项专利。采用国际先进的冻干咖啡技术等，保留咖啡原香。
产品丰富多样：涵盖咖啡豆、速溶咖啡、即饮咖啡等，如AA特高海拔豆、拿铁咖啡、冷萃冻干咖啡等，还有核桃咖啡、核桃蛋白红茶等特色产品。
荣誉众多：先后获得全国农产品加工示范企业、技术创新能力30强、中国著名品牌等荣誉称号。
后谷咖啡 HOGOOD COFFEE（注册商标原图）
产业布局
种植基地：在云南省开发种植咖啡27万亩，其中德宏22万亩，临沧5万亩，带动农户6万户，30余万人。
加工生产：拥有自有年产能力33000吨速溶咖啡生产线，引进巴西浓缩生产线设备及技术、丹麦国际顶尖技术等，采用喷雾干燥、冻干等先进技术生产咖啡产品。
研发中心：2013年，与中科院昆明植物研究所等共同组建中国咖啡工程研究中心，与多个国际科研机构建立合作关系，截至2016年共申请专利21项。
主要产品
涵盖咖啡豆、速溶咖啡、即饮咖啡等多种类型，如AA特高海拔豆、意式云南小粒焙炒豆、后谷纯咖啡、后谷尊藏冻干咖啡等，还研发出冻干核桃即溶粉“核桃007”等特色产品。
旅游桶装咖啡
蓝山风味咖啡
听装咖啡饮料
铁皮咖啡豆
国内主要销往上海、北京、深圳等城市，覆盖湖北、山东等12省的商超门市，与家乐福、沃尔玛等大型商超合作；国外销往英国、美国、俄罗斯等50多个国家和地区。
Hogood Coffee is a national key leading enterprise in agricultural industrialization, founded in 1994. It is a private enterprise that integrates coffee planting, processing, sales, and import and export business. It is a professional enterprise covering the entire coffee industry chain in China and the first brand in China to obtain the "Coffee Full Industry Chain Enterprise" China Famous Trademark.
Here is a detailed introduction:
development history
Starting and Transformation: In 1994, Jiazhongbiao Rubber Factory was established in Luxi County, engaged in the processing and sales of coffee and rubber raw materials. In 1997, Hongtian Industrial Development Co., Ltd. was established in Luxi City to build a coffee planting base using the "company+base+farmers" model.
Brand establishment and expansion: In 2007, Dehong Hongtian Industrial (Group) Co., Ltd. and Yunnan Production and Investment Company jointly invested in the establishment of Dehong Hougu Coffee Co., Ltd. and Lincang Hougu Coffee Co., Ltd. In 2009, an investment of 2 billion yuan was made to build a 33000 ton instant coffee production line, ending the history of European monopoly on coffee equipment manufacturing.
Market Expansion and Internationalization: In 2010, Kunming Hougu Coffee Sales Co., Ltd. was established. In 2012, e-commerce channels were launched. In 2015, the first China Europe international "coffee train" was launched. In 2016, Chongqing Coffee Trading Center was jointly established with Chongqing Energy Investment Group. In 2017, led the establishment of the Asian Coffee Association.
Brand Overview
Hougu Coffee is headquartered in Dehong, Yunnan. The company was established in 2007 and was jointly invested and created by Dehong Hongtian Industrial (Group) Co., Ltd. and Yunnan Production and Investment Company. As of 2025, Hougu Coffee has nearly 2000 employees and has developed and planted 270000 acres of coffee, driving 60000 households and over 300000 people. Its products are sold to more than 50 countries and regions worldwide, mainly to cities such as Shanghai, Beijing, and Shenzhen in China. Its e-commerce channels cover multiple platforms such as Tmall and JD.com.
Brand advantage
Full Industry Chain Layout: Integrating coffee planting, processing, research and development, sales, and import and export business, we have established 9 subsidiaries, 7 coffee planting bases, and 3 instant coffee production plants in Yunnan.
Strong technological research and development capabilities: In 2013, the China Coffee Engineering Research Center was established, collaborating with research institutions from multiple countries and applying for multiple patents. Adopting internationally advanced freeze-drying coffee technology to preserve the original aroma of coffee.
Rich and diverse products: covering coffee beans, instant coffee, ready to drink coffee, etc., such as AA high-altitude beans, latte coffee, cold extracted freeze-dried coffee, etc., as well as specialty products such as walnut coffee and walnut protein black tea.
Numerous honors have been awarded, including National Agricultural Product Processing Demonstration Enterprise, Top 30 Technological Innovation Capability, and China Famous Brand.
Industrial layout
Planting Base: Developed and planted 270000 acres of coffee in Yunnan Province, including 220000 acres in Dehong and 50000 acres in Lincang, driving 60000 households and over 300000 people.
Processing and production: It has its own instant coffee production line with an annual production capacity of 33000 tons, introduces Brazilian concentrated production line equipment and technology, Denmark's international top technology, and uses advanced technologies such as spray drying and freeze drying to produce coffee products.
R&D Center: In 2013, we jointly established the China Coffee Engineering Research Center with Kunming Institute of Botany, Chinese Academy of Sciences, and other institutions. We have established cooperative relationships with multiple international research institutions and have applied for a total of 21 patents as of 2016.
main products
It covers various types of coffee beans, instant coffee, ready to drink coffee, etc., such as AA high-altitude beans, Italian Yunnan small grain roasted beans, Hougu pure coffee, Hougu Zuncang freeze-dried coffee, etc. It has also developed specialty products such as freeze-dried walnut instant powder "Walnut 007".
Market sales
It is mainly sold to Shanghai, Beijing, Shenzhen and other cities in China, covering 12 provinces such as Hubei and Shandong, and cooperating with large supermarkets such as Carrefour and Wal Mart; Sold overseas to over 50 countries and regions including the UK, US, and Russia.