上新7款风味果咖的同时，还同步推出多款下午茶优惠套餐，华莱士要在咖啡赛道上持续加码？红餐网消息，近日华莱士的“WA咖啡”系列上新了7款风味果咖，并同步推出了多款下午茶优惠套餐。具体来看，华莱士此次上新的7款风味果咖主打夏季清爽口味，包括柚柚油柑、清甜蜜瓜、爆C香橙、脆甜红苹果、冰镇西瓜、百香果凤梨和海盐荔枝风味。另据官方小程序，7款风味果咖单价均为7.9元起，持有9.9元咖啡月包权益的用户甚至直接
上新7款风味果咖的同时，还同步推出多款下午茶优惠套餐，华莱士要在咖啡赛道上持续加码？
红餐网消息，近日华莱士的“WA咖啡”系列上新了7款风味果咖，并同步推出了多款下午茶优惠套餐。
具体来看，华莱士此次上新的7款风味果咖主打夏季清爽口味，包括柚柚油柑、清甜蜜瓜、爆C香橙、脆甜红苹果、冰镇西瓜、百香果凤梨和海盐荔枝风味。另据官方小程序，7款风味果咖单价均为7.9元起，持有9.9元咖啡月包权益的用户甚至直接享有5.9元起的低价优惠。
△图片来源：华莱士小程序截图
为了匹配下午茶的消费场景，华莱士针对此次“WA咖啡”产品的上新，还配套推出了两款“饮品＋小食”组合套餐。其中单价8.9元的套餐包含一个蛋挞与一款自选饮品；单价9.9元的套餐则支持脆壳炸鸡、黑椒鸡块、爆汁杏鲍菇、香芋地瓜丸、芋泥麻薯派5款小食任选其一，并自由搭配门店任意饮品。
凭借极致的性价比，此次新品上线后迅速引发市场热议。在小红书平台，不少消费者晒出打卡笔记，并给出“颜值在线，口感清爽不踩雷！”等好评。
事实上，早在今年2月华莱士就推出了9.9元咖啡月卡的活动，此番又上新7款咖啡单品并推出下午茶套餐，在红餐网看来，这一系列动作的背后，是华莱士对存量价值的进一步挖掘。
△图片来源：小红书截图
而下午茶恰好具备这样的潜力。它能够在不增加新店型、不依赖新供应链的前提下，有效填充下午2点到5点这一非高峰时段的空白，通过低价套餐盘活这一时段的存量产能。
从品牌自身实力来看，华莱士天然拥有做下午茶的优势。一方面，品牌具备庞大且密集的门店网络，红餐大数据显示，截至目前华莱士线下门店近两万家，广泛覆盖国内下沉市场及社区、街边场景，能够帮助品牌快速铺开下午茶业务；另一方面，华莱士成熟的供应链与标准化的运营体系，可以支撑下午茶产品的供应链稳定和品质管控。
△图片来源：小红书截图
值得一提的是，当前各大餐饮品牌都在加码下午茶赛道，可以说，下午茶场景已经成为餐饮品牌们的必争之地。
肯德基依托大神卡推出下午茶两件套10元起的优惠，涵盖拿铁、冰美式等咖啡饮品搭配小食；
麦当劳聚焦下午茶等佐餐场景推出13.9元起的“随心配1+1”套餐，并新增鲜萃咖啡免费续杯服务，强化午后休闲场景吸引力；
必胜客持续升级下午茶菜单，推出19元起的工作日套餐，包含饮品无限续杯特权，搭配提拉米苏、焗烤小食等多款新品；
汉堡王则推出9.9元的超值下午茶随心配活动，支持小食+饮品自由组合。
在这场下午茶战争中，华莱士凭借更低的价格稍占优势，但品牌能否在激烈的竞争中持续吸引消费者、实现客流与利润的良性转化，仍需交给市场验证。
作者：红餐网费媛；编辑：李唐。
At the same time as launching 7 new flavored fruit coffees, multiple afternoon tea discount packages will also be launched simultaneously. Does Hua Lai Shi want to continue to increase in the coffee track?
Red Food Network News: Recently, Hua Lai Shi's "WA Coffee" series has launched 7 new flavored fruit coffees and simultaneously launched multiple afternoon tea discount packages.
Specifically, the 7 new flavored fruit cafes launched by Hua Lai Shi this time focus on refreshing summer flavors, including grapefruit, oil orange, sweet honeydew melon, explosive C orange, crispy sweet red apple, chilled watermelon, passion fruit pineapple, and sea salt lychee flavors. According to the official mini program, the unit price of 7 flavored fruit coffees starts at 7.9 yuan, and users who hold the 9.9 yuan coffee monthly package rights even enjoy a low price discount starting at 5.9 yuan.
△ Image source: Screenshot of the Hua Lai Shi Mini Program
In order to match the consumption scenario of afternoon tea, Hua Lai Shi has also launched two "drink+snack" combination packages in response to the launch of the "WA Coffee" product. The set meal priced at 8.9 yuan includes an egg tart and a self selected beverage; The set meal priced at 9.9 yuan supports 5 types of snacks, including crispy fried chicken, black pepper chicken chunks, stir fried oyster mushrooms, taro and sweet potato balls, and taro paste and potato pie, which can be freely paired with any beverage in the store.
With its ultimate cost-effectiveness, this new product quickly sparked market discussions after its launch. On the Xiaohongshu platform, many consumers share their check-in notes and give positive reviews such as "online appearance, refreshing taste without stepping on lightning.
In fact, as early as February of this year, Hua Lai Shi launched a 9.9 yuan coffee monthly card promotion. This time, 7 new coffee items were launched and afternoon tea sets were introduced. In the eyes of Redfood Network, behind this series of actions is Hua Lai Shi's further exploration of the value of existing stocks.
△ Image source: screenshot from Xiaohongshu
And afternoon tea happens to have such potential. It can effectively fill the gap between 2pm and 5pm during non peak hours without increasing the number of new stores or relying on new supply chains, and activate the existing production capacity during this period through low-priced packages.
From the perspective of brand strength, Hua Lai Shi naturally has the advantage of making afternoon tea. On the one hand, the brand has a large and dense network of stores. According to Red Meal big data, as of now, there are nearly 20000 offline stores in HuaLai Shi, covering a wide range of domestic markets, communities, and street scenes, which can help the brand quickly expand its afternoon tea business; On the other hand, Hua Lai Shi's mature supply chain and standardized operation system can support the stability of the supply chain and quality control of afternoon tea products.
△ Image source: screenshot from Xiaohongshu
It is worth mentioning that major catering brands are currently intensifying their efforts in the afternoon tea market. It can be said that the afternoon tea scene has become a must compete area for catering brands.
KFC has launched a two-piece afternoon tea set starting from 10 yuan with the support of the Big God Card, which includes coffee drinks such as latte and iced Americano paired with snacks;
McDonald's has launched a "1+1" package starting at 13.9 yuan for afternoon tea and other meal pairing scenarios, and added a free refill service for freshly brewed coffee to enhance the appeal of afternoon leisure scenes;
Pizzahut continued to upgrade the afternoon tea menu, and launched a weekday package starting from 19 yuan, including unlimited refill privileges for drinks, paired with tiramisu, baked snacks and other new products;
Burger King has launched a 9.9 yuan value afternoon tea free pairing activity, supporting the free combination of snacks and drinks.
In this afternoon tea war, Hua Lai Shi has a slight advantage with lower prices, but whether the brand can continue to attract consumers and achieve a positive transformation between customer flow and profits in fierce competition still needs to be verified by the market.
Author: Fei Yuan from Red Meal Network; Editor: Li Tang.
