「经济观察」一杯咖啡，如何唤醒千亩茶山？How to awaken a thousand acre tea mountain with a cup of coffee in "Economic Observation"?

茶山里的咖啡店。

据王飘介绍，门店经营品类多元，涵盖咖啡、果茶、轻乳茶、气泡水等特色饮品，同时配套推出烙锅等特色餐饮。目前项目仍处于初步打造阶段，整体运营态势向好，开业近三个月以来，门店月均客流量稳定在2000至2500人次，月均营业额可达3万元至5万元，新兴小微业态为沉寂的山野乡村注入了鲜活的文旅活力。

游客在休憩。

社区党总支书记、居委会主任张品刚与返乡青年王飘交流。

The coffee shop in Chashan.

How can a cup of coffee awaken a thousand acres of tea mountains? Qingyuan Community in Sancha Town, Bozhou District has provided its own answer. With thousands of acres of tea gardens, water reservoirs, and other resources, the local area breaks away from traditional agricultural thinking and takes wild coffee as a new entry point, connecting diverse business formats such as tea plantation planting, fruit and vegetable picking, and leisure and entertainment. A small cup of coffee activates the dormant landscape resources and awakens the revitalization vitality of a rural area.

The wind blows by, and the lake and mountains complement each other beautifully. The Shangshui Reservoir is crystal clear, with 1100 acres of tea ridges nestled against the mountains and covered in lush greenery. The "Chashanli" rural caf é, located by the lakeside of the tea garden, has an excellent view. Pushing the window reveals the poetic scenery of the mountain and water tea garden, becoming a unique check-in point hidden in the mountains and fields.

On May 18th of this year, the "Chashanli" coffee shop, created by local returning youth Wang Piao and his friends, officially opened to the public. When it comes to the origin of the store name, Wang Piao frankly stated that the location was chosen here precisely because of the high-quality ecology and landscape scenery of the thousands of acres of tea mountains in the area. After joint discussions and polishing by the team, the simple and easy to understand name "Tea Mountain Village" was finally determined, which intuitively highlights the characteristics of the venue and is easy for tourists to remember and identify.

According to Wang Piao, the store offers a diverse range of products, including specialty drinks such as coffee, fruit tea, light milk tea, and sparkling water, as well as supporting specialty dining options such as hotpot. At present, the project is still in the initial stage of development, and the overall operational situation is improving. Since its opening nearly three months ago, the average monthly foot traffic of the store has remained stable at 2000 to 2500 people, and the average monthly turnover can reach 30000 to 50000 yuan. The emerging small and micro business models have injected fresh cultural and tourism vitality into the quiet mountainous and rural areas.

Tourists are resting.

The cool breeze in the mountains, the fragrant tea in the lake, and the unique tea drinks have made "Tea Mountain" a place that tourists often say they don't want to leave when they come. Tourist Zhang Zihan shared that the ecological environment here is superior, and the cool breeze is refreshing. At night, when the lights are on, the atmosphere is instantly filled, and every snap is a big shot. The venue is spacious and spacious, and even bringing pets allows for a relaxed and enjoyable experience. It is definitely worth a visit.

The good experience of tourists comes from the unique ecological foundation and solid agricultural industry foundation of the local area. Qingyuan Community has over a thousand acres of high-altitude ecological tea gardens, specializing in high-quality small leaf green tea. Through scientific and refined management, it achieves stable and high yields, with an average annual tea green yield of 2 million pounds and an annual output value of 1.76 million yuan. The industry continues to drive local employment for the masses, absorbing more than 200 villagers to work year-round.

The large-scale development of tea gardens has provided a platform for local villagers to work nearby and steadily increase their income. Villager Hu Anlin has been working in tea gardens for five years. He told reporters that he is mainly responsible for field management and maintenance work such as weeding and fertilizing in tea gardens on a daily basis. He works for about 20 days a month, with an average daily income of 110 yuan and a monthly income increase of 2000 yuan.

Maintain the basic foundation of agriculture and promote new cultural and tourism industries. Relying on the ecological advantages of thousands of acres of tea gardens and the Shangshui Reservoir, the community breaks the single tea planting mode, develops characteristic picking bases such as cherries and blueberries, expands new projects such as tea mountain study and agricultural experience, and constructs a comprehensive agricultural tourism experience pattern of "spring tea picking, summer fruit picking, autumn study, and year-round leisure", increasing land value and industrial efficiency.

Zhang Pingang, Secretary of the Community Party Branch and Director of the Neighborhood Committee, introduced that since the implementation of the rural revitalization strategy, the community has been fully committed to promoting the construction of beautiful countryside. In order to activate idle resources and fill the gaps in people's livelihood, culture and tourism, in 2022, the community and village committees extensively absorbed public opinion and concentrated collective wisdom. After sufficient discussion and planning, the development ideas of revitalizing high-quality idle resources such as Shangshui Reservoir and Qianmu Tea Mountain were determined, and efforts were made to build a rural tourism complex integrating hiking, camping, accommodation, leisure and entertainment.

In recent years, Qingyuan Community has been revitalizing idle assets for external leasing, continuously cultivating the "Qingyuan Tea Mountain" cultural and tourism brand, and improving research and learning facilities, achieving a collective income increase of over 120000 yuan per year. The community will fully contribute collective benefits to the improvement and upgrading of rural infrastructure, while promoting a governance and development model of "party members taking the lead+mass participation", guiding villagers to actively participate in the management and protection of the living environment and the guarantee of cultural and tourism services. Relying on the development dividends of the cultural and tourism industry, the community has gradually cultivated rural homestays, driving dozens of people to find employment nearby and steadily increase income, allowing them to share the fruits of rural revitalization and development.

Zhang Pingang, Secretary of the Community Party Branch and Director of the Neighborhood Committee, had an exchange with returning youth Wang Piao.

In order to further fill the gaps in rural tourism experience and connect the entire industry, since the beginning of this year, the community has innovated its development ideas, taking mountain and wild coffee as the starting point, and transforming high-quality ecological resources into experiential, consumable, and income generating cultural and tourism products. A small rural coffee shop successfully connects diverse business formats such as tea garden picking, fresh fruit experience, and lakeside camping, achieving deep integration and coordinated development of agricultural and tourism resources, and connecting the rural industrial chain.

When it comes to the next development plan, Zhang Pingang stated that the community will continue to improve the comprehensive cultural and tourism supporting system and accurately fill the gaps in tourism development. Plan to build new homestays to solve the problem of tourist accommodation, while supporting the construction of RV camping bases, continuously enrich tourism formats, enhance comprehensive reception service capabilities, continue to deepen the path of integrated development of agriculture and tourism, enable green mountains and rivers to continuously empower the masses to increase income and become prosperous, and promote high-quality development of rural revitalization.

Five years ago, the village committee and two members sat together to plan, facing a thousand acres of tea mountains and clear waters, thinking about "how to give the masses a place to go and money to earn". Now, a cup of coffee has given the answer. From revitalizing idle assets to introducing new business models, from improving supporting facilities to cultivating industrial chains, every step embodies the foresight and responsibility of grassroots party organizations. Chashan is the industrial foundation watered by sweat, clear water is the ecological foundation gifted by nature, mountains and waters meet people here, resources and wisdom blend here - the revitalization practice of Qingyuan Community is a vivid footnote to the village committee's "planning ahead, doing in practice".

Tianyan News reporter Pan Shutao

Bozhou Rongmei Liang Liting

Yu Yuexin, Yang Longxian

Editor Cheng Peipei

Second instance Wu Haoyu

Third instance trial of Tang Zhengping