咖啡，还得是云南的香！Coffee must be the aroma of Yunnan!

On the golden coffee belt at 25 degrees north latitude, red and plump coffee fruits hang all over the mountains of Yunling. As an important category of "green cloud products", Yunnan coffee has expanded from deep mountain estates to cafes across the country.

A fresh coffee fruit carries the gift of local customs, ecological cultivation, and the perseverance of coffee farmers. Today, stepping into production areas such as Baoshan, Pu'er Coffee, Lincang, etc., to understand the rich aroma that belongs to China.

Between Baoshan Lujiang Dam, Pu'er South Island River, and Lincang Mountains, a coffee planting belt belonging to China quietly spreads out. The coffee planting area and output in Yunnan account for over 98% of the national total. Baoshan Xiaoli Coffee, as a regional public brand, has been selected for the Green Cloud Brand Catalog by enterprise brands such as Zhongka, Bitun, Aini Manor, Xiaoaozi, and Xinzhai, jointly writing the growth story of China's premium coffee.

What is the unique confidence of Yunnan coffee?

Originating from the unique plateau terroir. Low latitude, high altitude, large temperature difference between day and night, and fertile volcanic red soil create the unique flavor of Yunnan small grain coffee, which is "strong but not bitter, fragrant but not strong, and slightly acidic".

Unlike the planting model of deforestation and land reclamation, Yunnan vigorously promotes the "coffee+shade tree" rainforest symbiosis model, where nuts, rubber, trees, and coffee trees are planted in a three-dimensional manner to reduce the use of pesticides and fertilizers. While protecting biodiversity, coffee beans slowly accumulate rich aroma substances, which is exactly the ecological planting core advocated by Green Cloud Products.

Yunnan coffee has gone through a long journey of transformation from being introduced and rooted to becoming a premium product. Once, Yunnan coffee was mostly exported as raw material; Nowadays, the production areas are working hard to cultivate their internal strength, and breeding improvement, standardization base construction, and on-site processing of fresh fruits are being promoted simultaneously.

Baoshan small grain coffee has been selected as a product for mutual recognition of geographical indications between China and Europe, and has entered the Foreign Affairs Gift Library of the Ministry of Foreign Affairs; Pu'er Aini Manor adheres to the concept of rainforest symbiosis planting; Xiaocaozi Coffee Manor deeply cultivates high-quality processing technology; Xinzhai Village, known as the "Number One Coffee Village in China," relies on variety upgrading and contract agriculture to enable coffee farmers to truly share the benefits of the industry.

From the perspective of Green Cloud Products, Yunnan coffee is not just a drink, but also a story of a group of fighters. In each coffee plantation, there are old coffee farmers who have been steadfast for decades, new farmers who have returned home, and scientific researchers who specialize in cultivation techniques. They improved varieties, polished processing techniques, and explored high-quality processing methods such as honey treatment and anaerobic fermentation; They established an order acquisition mechanism, implemented high-quality and competitive pricing, and stabilized the sales channels for coffee farmers.

The industry covers more than 200000 households in the province, and nearly one million employees rely on coffee to earn income, including land rent, wages, and product dividends. Multiple channels have been used to broaden the income path for mountainous areas, and small coffee beans have become the "golden beans" for rural revitalization.

It's not just about planting, but also about walking. Relying on the "dual matrix linkage" integrated media matrix of Farmers' Daily and Yunnan Green Cloud Products, Yunnan Coffee is breaking down regional barriers. Online, short videos promoting coffee knowledge, estate visits, and cup testing experiences have entered the public eye, answering consumers' questions about "where is Yunnan coffee good and how to choose", and enabling more consumers to learn how to distinguish and taste domestic specialty coffee; Offline, the South China International Fair and the Coffee Industry Expo take turns to appear, and the Shanghai Yunnan cooperation builds a "Shanghai Market+Yunnan Resources" production and sales bridge, allowing Yunnan coffee to enter the streets and alleys of cities in the Yangtze River Delta.

From hanging ear, freeze-dried coffee to estate beans, the product forms continue to enrich; The rise of new formats such as cultural tourism, coffee experience, and specialty coffee and food in rural areas has made "village cafes" a new highlight of rural cultural tourism, and the coffee industry has achieved deep integration of "primary, secondary, and tertiary industries".

A cup of Yunnan coffee connects mountains and cities, ecology and consumption. It is a product nurtured by the plateau soil and water, the result of green standardized planting, and the hope condensed by the sweat of countless coffee farmers. As a highly representative specialty category in the green cloud product matrix, Yunnan Coffee is completing a magnificent transformation from raw material output to brand output, presenting a rich and fragrant business card from Yunnan, China to the world.

There is a kind of life called Yunnan, not only with its beautiful mountains and seas, but also hidden in a steaming cup of coffee. Starting from the mountains of Yunling, one red fruit after another, crossing the mountains and seas to reach thousands of households, this is the power of green cloud products.

Author: Gao Jinliang and Miao Yi, all media reporters from Farmers' Daily