慕田峪长城咖啡试营业,游客登长城有了休憩新空间Mutianyu Great Wall Coffee has launched a trial operation, providing tourists with a new space to relax when climbing the Great Wall

试营业期间,门店推出三款“龙腾长城·啡尝慕田峪”主题咖啡杯。其中,“慕田峪杯”以青绿之色描绘长城层峦叠嶂的景致;“锦绣东方杯”以非遗织绣技艺,表现祥龙盘旋、秋色映长城的画面;“九州龙禧杯”则将红色国风雕纹与剪纸艺术结合,诠释龙迎福至的吉祥意蕴。

文创周边方面,“好汉杯”融入“不到长城非好汉”的寓意,兼具保冷保热功能;“啡鹰毛绒手办”“烽火火按摩锤”等将长城风物与国潮趣味结合;“甲胄金钉杯”提取古代甲胄元素;“长城敌楼造型点心礼盒”还原雄关风貌,既可作为旅途零食,也可作为伴手礼。
On August 28th, Mutianyu Great Wall Coffee, located in the core area along the north ticket checkpoint of Mutianyu Great Wall, began trial operation. This coffee shop combines the magnificent scenery of the Great Wall with coffee culture, becoming a new check-in spot for tourists on their way to the city. While enjoying the scenery of Xiongguan Mountain, people can sit here and relax, and taste specialty drinks.
During the trial operation, the store launched three themed coffee cups called "Longteng Great Wall · Coffee Tasting Mutianyu". Among them, the "Mutianyu Cup" depicts the scenery of the Great Wall's layered mountains in green and green colors; The "Jinxiu Dongfang Cup" uses intangible cultural heritage weaving and embroidery techniques to depict the scene of auspicious dragons circling and autumn colors reflecting the Great Wall; "Jiuzhou Longxi Cup" combines the red national style carving pattern with Paper Cuttings art to interpret the auspicious meaning of the dragon welcoming the blessing.
In addition to themed cups, the store also launches a variety of specialty drinks and light meals simultaneously. The series of replicas of the Great Wall bricks with the texture of "What Heroes See: The Peak of Mutian"; The "80 degree Xiongguan, Eagle 'Brown' Upward" Fengwu Special Drink is inspired by the steep landscape of the scenic area, "Eagle Flying Upward"; The "Zhengguan 'Chestnut' Series Special Recipe" uses Huairou local chestnuts, which have a rich and mellow chestnut aroma. In the autumn season, the seasonal limited edition drink "Great Wall Embracing Autumn: Chestnut Fragrance Maple Flavor" is also launched simultaneously, incorporating elements of golden maple and chestnut fragrance. Portable canned milk tea "Border Town Golden Armor" is convenient for carrying up high. At the same time, the store also offers Great Wall themed mousse cakes, Chinese style ice cream, and Panini light meals. Among them, the Wanli Huajuan mousse meticulously restores the city wall patterns, which is suitable for taking photos and meeting the light meal needs of tourists during rest.
In terms of cultural and creative peripherals, the "Hero Cup" incorporates the meaning of "not a hero until you reach the Great Wall", and also has the function of keeping warm and cold; "Brown Eagle Plush Handmade" and "Beacon Fire Massage Hammer" combine the Great Wall scenery with China-Chic taste; The "Armor Gold Nail Cup" extracts ancient armor elements; The "Dim sum gift box in the shape of the Great Wall's enemy towers" restores the majestic customs style, which can be used as a snack on the journey or as a companion gift.
According to the store's introduction, in the future, it will use "culture and tourism+" as a link to expand diversified integration directions such as research and education, agriculture, international cultural exchange, and live performances. Combining the Great Wall live performances and festival performances, it will bring immersive and diverse experiences to tourists. The store will continue to launch new cultural and creative drinks, enriching the check-in experience for tourists and adding more freshness to the Great Wall tour.
Source: Beijing Daily Client
Reporter: Wang Guangyan