酒香遇到咖啡，这杯“遵义特调”火了！The aroma of wine meets coffee, and this cup of 'Zunyi Special Recipe' is on fire!
动静新闻
喝过白酒，也喝过咖啡，但“酱香咖啡”您尝过吗？在遵义，一杯融合了酱酒醇厚与咖啡香浓的创意饮品，正在成为年轻人争相打卡的“新宠”。从街头一家小店到整条街区的业态升级，遵义正用这杯跨界特调，讲述一个关于传统与潮流碰撞的新故事。
一杯“可以喝”的酱香，解锁年轻人了解白酒的新方式
走进遵义市汇川区的Hooocafe店，记者看到，一杯杯色泽各异、风味独特的酱香咖啡，吸引了不少顾客驻足品尝。
“酱酒本身是贵州的一张名片，但在年轻群体中，受众还不算多。”Hooocafe门店负责人Yuki告诉记者，“我们尝试将酱酒与咖啡结合，就是希望酱香咖啡能成为更多年轻人了解酱香的一把钥匙。”
据了解，Hooocafe目前主推三款酱酒咖啡，分别含牛奶、含奶油和不含奶制品，为消费者提供了多样化选择。门店在酱酒原料上坚持选用纯粮酿造的贵州本土品牌，现阶段主要使用珍酒和茅台酒。
“没想到酱酒和咖啡能搭配得这么好，入口有咖啡的香，回味又有酱酒的醇，感觉很特别，很‘贵州’！”来自贵阳的游客罗先生品尝后赞不绝口。
从一杯咖啡到一场文化周，汇川掀起“酱咖热”
事实上，这股“酱香咖啡热”正在遵义全面蔓延。
汇川区深挖白酒文化内核，融合本土酿酒工艺与咖啡潮流，全力打造“酱香咖啡”特色消费IP。2025年，汇川区先后举办了两届酱香咖啡生活文化周，落地咖啡冲煮赛事、文化沙龙等系列活动。
短短三个月时间，从汇川酱咖1.0到2.0，活动总人流量突破13万人次，“打卡酱香咖啡”掀起了文旅消费热潮。
红色街区遇见酱香咖啡，一杯“董香”日销500杯
同样的跨界风，也刮进了遵义1935红色街区。
在董酒·董LIFE生活馆内，网红布景、非遗竹编与董香咖啡、董香冰淇淋、董香鸡尾酒相得益彰，时尚与传统在此交融。
“借助街区庞大的红色文旅流量，我们希望把董酒品牌、贵州独有的草本酿酒非遗技艺推向全国。”董酒·董LIFE生活馆主管刘秋辰介绍，“为拉近与年轻群体的距离，我们创新打造了多元跨界产品线，自主研发了董香咖啡、董香冰淇淋、董香面包，还推出了多款以董酒为基底调制的特色鸡尾酒。”
据悉，该生活馆日均销售饮品500杯，接待游客超4000人次。
整条街区“换装”，酱酒文化有了更潮的表达
顺着街巷缓步前行，记者看到，仁怀酱香生活馆、酱酒文化展览馆等门店入口区域，都整齐陈列着各类酱酒主题文创产品，往里还设置了品鉴专区，游客进入即可现场品鉴。
“第一次这么深入地了解酱酒文化，还能现场品鉴，感觉很有意思，回去会推荐朋友也来体验。”广州游客吴女士说。
近两年来，遵义1935街区已完成业态全面迭代升级。过去零散分布、只以售卖酒水为主的传统小酒铺，已被各大头部酒企打造的复合型新潮酒文化馆取而代之。依托街区成熟的文旅流量，游客参观红色旧址后，就能沉浸式体验白酒文化，实现了红色文旅与白酒产业的双向引流、深度融合。
从汇川区Hooocafe的一杯创意饮品，到1935街区整条街区的业态焕新，酱香咖啡正在推动酱酒文化以更年轻、时尚的方式融入消费场景。一杯跨界特调，调出的不仅是风味，更是遵义这座城市的创新活力与文化自信。
记者：刘娟 赵林杰
编辑：黄明
编审：王钰燕
终审：袁航
News updates
Have you ever tasted Baijiu and coffee, but have you ever tasted "Maotai flavor coffee"? In Zunyi, a creative drink that combines the richness of soy sauce and coffee is becoming a "new favorite" among young people who are eager to check in. From a small shop on the street to upgrading the business model of the entire block, Zunyi is using this cross-border special tune to tell a new story about the collision of tradition and trend.
A cup of "drinkable" Maotai flavor will unlock a new way for young people to understand Baijiu
Entering the Hooocafe store in Huichuan District, Zunyi City, the reporter saw that cups of sauce flavored coffee with different colors and unique flavors attracted many customers to stop and taste.
Sauce wine itself is a business card of Guizhou, but its audience is not yet large among young people, "Yuki, the store manager of Hooocafe, told reporters." We are trying to combine sauce wine with coffee, hoping that sauce flavored coffee can become a key for more young people to understand sauce fragrance
It is reported that Hooocafe currently promotes three types of soy sauce coffee, including milk, cream, and no dairy products, providing consumers with diverse choices. The store insists on using Guizhou local brands brewed from pure grains as raw materials for sauce liquor, and currently mainly uses Zhen liquor and Maotai liquor.
I didn't expect the combination of soy sauce and coffee to be so good. The taste has the aroma of coffee, and the aftertaste has the richness of soy sauce. It feels very special, very 'Guizhou'! "Mr. Luo, a tourist from Guiyang, praised after tasting it.
From a cup of coffee to a cultural week, Huichuan has sparked a 'sauce coffee craze'
In fact, this "sauce flavored coffee craze" is spreading throughout Zunyi.
Huichuan District deeply digs the core of Baijiu culture, integrates local brewing technology and coffee trend, and strives to create a "Maotai Coffee" featured consumption IP. In 2025, Huichuan District has held two Maotai Coffee Life Culture Weeks, landing coffee brewing events, cultural salons and other activities.
In just three months, from Huichuan Sauce Coffee 1.0 to 2.0, the total traffic of the event exceeded 130000 people, and the "check-in sauce flavored coffee" sparked a wave of cultural and tourism consumption.
Encountering sauce flavored coffee in the red block, a cup of "Dong Xiang" sells 500 cups per day
The same cross-border trend also swept into the 1935 Red Street area of Zunyi.
In the Dong Liquor · Dong LIFE Living Hall, internet famous scenery, intangible cultural heritage bamboo weaving, Dong Xiang coffee, Dong Xiang ice cream, and Dong Xiang cocktails complement each other, blending fashion and tradition here.
With the huge red tourism flow in the neighborhood, we hope to promote the Dong liquor brand and Guizhou's unique herbal brewing intangible cultural heritage to the whole country, "said Liu Qiuchen, director of Dong Liquor · Dong LIFE Lifestyle Center." In order to narrow the distance with young people, we have innovatively created a diversified cross-border product line, independently developed Dong Xiang coffee, Dong Xiang ice cream, Dong Xiang bread, and also launched a variety of specialty cocktails based on Dong liquor
It is reported that the lifestyle center sells 500 drinks per day and receives over 4000 visitors.
The entire neighborhood has undergone a transformation, giving a more trendy expression to the soy sauce culture
Walking slowly along the streets and alleys, the reporter saw that various soy sauce themed cultural and creative products were neatly displayed in the entrance areas of stores such as Renhuai Sauce Fragrance Life Hall and Sauce Wine Culture Exhibition Hall. There was also a tasting area set up inside, where visitors could enter and taste on site.
This is the first time I have had such a deep understanding of soy sauce culture, and I was able to taste it on site. It feels very interesting, and I will recommend friends to come and experience it when I go back, "said Ms. Wu, a tourist from Guangzhou.
In the past two years, the 1935 block in Zunyi has completed a comprehensive iteration and upgrading of its business formats. The traditional small liquor shops, which used to be scattered and mainly sold alcoholic beverages, have been replaced by composite trendy liquor culture centers created by major liquor companies. Relying on the mature cultural and tourism flow of the block, tourists can immerse themselves in Baijiu culture after visiting the old red site, realizing the two-way drainage and deep integration of red cultural tourism and Baijiu industry.
From a creative drink from Hooocafe in Huichuan District to the revitalization of the entire 1935 neighborhood, sauce flavored coffee is driving the integration of sauce culture into consumer scenes in a younger and more fashionable way. A cross disciplinary special drink not only brings out flavor, but also showcases the innovative vitality and cultural confidence of Zunyi city.
Reporter: Liu Juan, Zhao Linjie
Editor: Huang Ming
Editor: Wang Yuyan
Final review: Yuan Hang