“一杯咖啡的温暖”第五次出发：千店联动，让慈善融入申城日常The fifth departure of "The Warmth of a Cup of Coffee": Thousand stores collaborate to integrate charity into daily life in Shanghai
（来源：上观新闻）
2026年上海慈善周（8月31日至9月6日）期间，由上海市民政局主办的“一杯咖啡的温暖”公益活动将第五次温情启幕。千余家爱心咖啡馆再度集结，将咖啡文化与慈善事业深度融合，打造“人人可参与、处处能公益”的城市爱心场景，把善意传递给流动儿童与孤独症儿童身边。
从商圈到郊野，咖啡门店化身“慈善阵地”
本届公益活动，既有一批长期合作伙伴，也迎来一批全新加盟的爱心咖啡力量，覆盖连锁品牌、独立精品小店、文旅特色咖啡馆、社区咖啡店等，触达核心商圈、写字楼、老街巷、郊野乡村。
持续投身公益的咖啡企业包括熊爪咖啡、挪瓦咖啡、一尺花园、来伊份、汉堡王、肯德基、由心咖啡、越南中原传奇咖啡、FASCINO法系诺等，通过销售联动捐赠、公益主题体验、物料宣传等多种方式，持续为慈善宣传与儿童公益项目注入力量。
同时，许多新伙伴加入爱心阵营。连锁品牌阿拉比卡、Magic Focus 麦百年、BOOCUP、满坡栗、七町工坊羊乳咖啡等全新加盟；一批极具个性的精品咖啡馆、郊野特色咖啡馆（如浦东新区有风小院）以及扎根街道社区的邻里咖啡馆踊跃参与；新华书店、三联书店、上海书城、交大书院、复旦经世书局、钟书阁、大隐书局、思南书局等68家书刊经营场所内的咖啡馆也加入其中，让书香、咖啡香与慈善融为一体。
市民可通过高德地图搜索“爱心咖啡地图”或通过“高德公益”查询身边的公益咖啡点；进店扫描活动海报二维码，可以获取更多爱心咖啡门店信息。
政企社多方联动，每一杯都有爱的分量
一杯咖啡不仅是城市日常消费品，更成为传递公益爱心的载体。来伊份、汉堡王、一尺花园等爱心企业将咖啡与爱心捐赠联动，消费者每购买一杯咖啡，便为公益项目增添一份力量；肯德基等门店化身慈善宣传阵地，通过海报、台卡、杯贴、循环播放公益视频，面向到店市民普及慈善文化；熊爪咖啡、来伊份来咖、FASCINO法系诺等将在门店开展“暖暖爱心回礼”及创意互动活动。
市民可以在店内扫码为公益项目捐赠助力，也可以在线登录腾讯公益平台、阿里巴巴公益平台搜索“一杯咖啡的温暖”参与捐赠。捐赠后即可在线领取电子爱心证书，在线开具公益事业捐赠电子票据，让善款去向全程透明可溯。在主办方精心挑选的10家“暖暖爱心回礼”咖啡门店进行捐赠，还可以获得周边礼品。
历经5年发展，由市民政局支持、社会组织发起、企业媒体爱心助力、市民广泛参与的“一杯咖啡的温暖”活动已成为一个可持续的城市公益IP。长三角咖啡行业协会、上海市食品协会、上海联劝公益基金会、上海市儿童福利基金会、上海市广播影视制作业行业协会、上海市国泰君安社会公益基金会等数十家社会组织与互联网公益平台广泛动员，一方面持续发动咖啡、文旅餐饮企业参与，另一方面联动开展公益传播。上海联劝公益基金会统一接收全部善款并开具捐赠票据，资金专款专用，全部用于“守‘沪’童心”流动儿童关爱项目、“启航星光”孤独症儿童关爱项目。
此外，还有腾讯公益、高德公益、大众点评等平台持续提供技术与流量支持，上海市广播影视制作业行业协会发动知名艺人制作助力公益视频；南京路、徐家汇、五角场等核心商圈大屏、地铁公交电子屏循环播放公益宣传片；网络达人公益探店持续开展，借助小红书、大众点评等社交媒体扩散公益理念，带动更多市民和游客参与。
一杯咖啡，因爱温暖。在申城的大街小巷，这缕咖啡香正带着善意，流淌进更多需要关怀的角落。
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(Source: Shangguan News)
During the 2026 Shanghai Charity Week (August 31st to September 6th), the "Warmth of a Cup of Coffee" charity event hosted by the Shanghai Civil Affairs Bureau will kick off its fifth heartwarming event. More than a thousand caring cafes have once again gathered, deeply integrating coffee culture with charitable causes, creating a city love scene where "everyone can participate and public welfare can be achieved everywhere", and conveying goodwill to migrant children and children with autism.
From commercial districts to suburban areas, coffee shops transform into 'charitable strongholds'
This year's public welfare event not only has a group of long-term partners, but also welcomes a group of newly joined love coffee forces, covering chain brands, independent boutique shops, cultural and tourism specialty cafes, community coffee shops, etc., reaching core business districts, office buildings, old streets and alleys, and rural areas.
Coffee companies that continue to engage in public welfare include Bear Claw Coffee, Novah Coffee, One Foot Garden, Laiyifen, Burger King, KFC, Youxin Coffee, Vietnam Zhongyuan Legend Coffee, FASSINO Fano, etc. Through various methods such as sales linkage donations, public welfare theme experiences, and material promotion, they continue to inject strength into charity promotion and children's public welfare projects.
Meanwhile, many new partners have joined the caring camp. Chain brands Arabica, Magic Focus Mai Bai Nian BOOCUP、 Newly joined brands such as Manpo Kuri and Qimachi Workshop Sheep Milk Coffee; A group of highly personalized boutique cafes, suburban specialty cafes (such as Youfeng Xiaoyuan in Pudong New Area), and neighborhood cafes rooted in the street community actively participated; Coffee shops in 68 book and magazine business locations, including Xinhua Bookstore, Sanlian Bookstore, Shanghai Book City, Jiao Tong University Academy, Fudan Jingshi Bookstore, Zhongshuge, Dayin Bookstore, Sinan Bookstore, etc., have also joined in, integrating the fragrance of books, coffee, and charity.
Citizens can search for "Love Coffee Map" on Gaode Map or search for nearby public welfare coffee shops through "Gaode Charity"; Scan the QR code of the activity poster when entering the store to obtain more information about the Love Coffee store.
Multi party linkage between government, enterprises, and society, every cup carries a weight of love
A cup of coffee is not only a daily consumer product in the city, but also a carrier for conveying public welfare and love. Love loving enterprises such as Laiyifen, Burger King, and One Foot Garden link coffee with charitable donations. Every time consumers purchase a cup of coffee, it adds strength to public welfare projects; KFC and other stores have transformed into charity promotion platforms, promoting charity culture to customers through posters, station cards, cup stickers, and circulating public welfare videos; Bear Claw Coffee, Laiyifen Laika, FASSINO Fano, and others will carry out "Warm Love Gifts" and creative interactive activities in their stores.
Citizens can scan the QR code in the store to donate and assist in public welfare projects, or they can log in to Tencent's public welfare platform and Alibaba's public welfare platform online to search for "the warmth of a cup of coffee" and participate in donations. After donating, you can receive an electronic certificate of love online and issue electronic receipts for public welfare donations, making the entire process of the donation transparent and traceable. Donations can be made at 10 carefully selected "Warm Love Gift" coffee shops by the organizers, and peripheral gifts can also be obtained.
After five years of development, the "warmth of a cup of coffee" activity, supported by the Municipal Civil Affairs Bureau, initiated by social organizations, supported by corporate media, and widely participated by citizens, has become a sustainable urban public welfare IP. On the one hand, dozens of social organizations and Internet public welfare platforms have been widely mobilized, including the Yangtze River Delta Coffee Industry Association, Shanghai Food Association, Shanghai Lianquan Public Welfare Foundation, Shanghai Children's Welfare Foundation, Shanghai Radio, Film and Television Production Industry Association, and Shanghai Guotai Jun'an Public Welfare Foundation. On the other hand, coffee, cultural, tourism and catering enterprises have continued to participate, and on the other hand, public welfare communication has been carried out jointly. The Shanghai Lianquan Public Welfare Foundation will receive all donations and issue donation receipts. The funds will be used exclusively for the "Guarding the Heart of Shanghai" mobile children care project and the "Sailing Star" autism children care project.
In addition, platforms such as Tencent Philanthropy, Gaode Philanthropy, and Dianping continue to provide technical and traffic support. The Shanghai Radio, Film, and Television Production Industry Association has launched well-known artists to produce videos to support public welfare; Core business districts such as Nanjing Road, Xujiahui, and Wujiaochang have large screens and subway and bus electronic screens that repeatedly play public welfare promotional videos; Online influencers continue to explore public welfare stores, using social media platforms such as Xiaohongshu and Dianping to spread public welfare concepts and encourage more citizens and tourists to participate.
A cup of coffee, warm from love. In the streets and alleys of Shanghai, this scent of coffee is carrying goodwill and flowing into more corners that need care.
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