前不着村后不着店，这家山间咖啡店为什么火了？Why did this mountain coffee shop become popular when there was no village in front and no shop behind?

落日咖啡屋（受访者供图）

同时，依托成熟的线上运营团队，在各大的短视频平台，宣传推广美景之中的咖啡店，从如同“千里江山图”的层叠峰林首爆，再到纱幔轻扬映衬群山的出圈片段，相关视频的浏览量也从“10万+”上涨至“50万+”。

咖啡店露台成为游客拍照打卡点（图/杨瑶）

On the afternoon of August 22nd at 4 o'clock, at the Sunset Cafe located on G246 National Road in Anlong County, Qiannan Prefecture, the seats were already filled with customers who came to the shop out of admiration. Many exquisitely dressed tourists inside and outside the shop were guided by photographers to shuttle and take photos.

Sunset Cafe is located at Tianzi Lake Observation Deck, about 40 minutes away from Xingyi City, 70 minutes away from Anlong County, and 11 minutes away from the nearest Wanfenghu Town.

Why has this mountain coffee shop, which seems to have no village in front and no shop behind, become popular?

No one would go so far for a cup of coffee, "said the shop owner Mu Xiaoyu bluntly. The stunning landscape is the first attraction.

Sunset Cafe (photo provided by interviewee)

Huang Dan is one of them. That day, she made plans with several friends and brought a photographer to the store to check in and take photos. She came here specifically for the scenery, "she said, and the landscape was the primary element that attracted her.

The coffee shop is located on the observation deck of Tianzi Lake at a high point in the mountains. Looking around, one can see the continuous peaks, and the distant mountains are like jade in the flowing light and shadow. Wanfeng Lake, known as the "pearl of the plateau", lies quietly among the mountains.

The shop owner Mu Xiaoyu still remembers the first time he passed by here, with the sunset and ten thousand peaks forming a forest. The rosy glow covered the water surface, and he sat quietly here blowing the mountain breeze and watching the sunset. He left after an hour.

A few days later, he returned again. Standing on the observation deck, he thought to himself, 'The scenery here must be worth seeing more people!'

Merely relying on enthusiasm is not enough to support the establishment of a store. In Mu Xiaoyu's opinion, the Tianzi Lake Observation Deck located on G246 National Highway is a must pass route from Xingyi City to the popular paddleboarding sports village of Bapan in Qiannan Prefecture. Transit traffic can be converted into store traffic.

In addition, Mu Xiaoyu's Castle Half Mountain Cafe, which was previously operated at a niche attraction in Xingyi, has become a popular check-in spot with a view of the Gothic castle on Wanfeng Lake from the half mountain perspective. The successful operation of this store also gave him enough confidence.

Guizhou has never lacked good scenery, but what it needs more is to find a way to present the scenery, meet the emotional value and social sharing needs of tourists. With confidence in the local landscape resources, Mu Xiaoyu's Sunset Cafe officially opened to the public in May this year.

At the same time, relying on a mature online operation team, we promote and advertise coffee shops amidst beautiful scenery on various short video platforms. From the first explosion of stacked peaks resembling a "thousand mile landscape map" to the emergence of scenes with light curtains reflecting the mountains, the views of related videos have also increased from "100000+" to "500000+".

The terrace of the coffee shop has become a photo check-in spot for tourists (picture/Yang Yao)

The sunset coffee shop selling scenery has become popular. During the summer vacation, our daily turnover is around 10000 yuan, and the highest daily passenger flow can reach a thousand people, "said Mu Xiaoyu. From passing by to stopping, this place makes more people stop.

Our idea is to provide a space for tourists to rest and daydream. When the journey is tiring, they come and sit down, have a drink, and enjoy the scenery. At the same time, there is no minimum consumption threshold in the store. Even if tourists do not consume, they can enter the observation terrace to enjoy the scenery, "said Mu Xiaoyu.

Now this idea has roughly taken shape: there will be no fixed set of seats in the store, and multiple sets of camping tables and chairs will be placed. At sunset, tourists can pick up the camping chairs in the store, sit freely on the terrace, face the peaks, sunset and lake, and chat and relax.

For cultural and tourism coffee shops that rely on natural scenery to become popular, how to operate for a long time and get rid of the dilemma of declining popularity of internet celebrities is also an unavoidable practical problem.

Scenery is the core, and drinks are the supporting facilities. "In Mu Xiaoyu's opinion, for some scenic spots that are" hidden in the boudoir and unknown to people, "without mature supporting facilities, there will be no sustained customer flow.

We hope to form our own cultural and tourism small shop development characteristics through the model of 'niche scenic spots+light catering', continuously improve supporting services, update viewing and check-in points, and meet the freshness and sharing desires of tourists. Mu Xiaoyu believes that niche scenic spots are superior in their original ecology and quiet atmosphere, and also meet the travel needs of some tourists who avoid popular scenic spots and pursue relaxed experiences.

On the premise of prioritizing the protection of natural scenic views, we plan to add swings, create a sunset restaurant, and develop Guizhou's characteristic cultural and creative industries. At the same time, we also plan to create a motorcycle tourism exchange gathering place, plan themed activities such as bonfires, and enrich the cultural and tourism industry, "said Mu Xiaoyu.

Nowadays, more and more tourists are pursuing experiential consumption with emotional value. How to transform short-term check-in traffic into sustained attraction, continuously update experiences, supplement supporting facilities, and let the niche mountain scenery release cultural and tourism value for a long time is still a question that this small mountain shop needs to continue to answer.

Tianyan News reporter Yang Yao

Editor Song Jie

Second instance Zhang Heng

Third instance Xu Shaoting