5天21场活动，“啡”常精彩！2026广州咖啡文化季5月1日将启幕21 events in 5 days, 'Coffee' is always exciting! The 2026 Guangzhou Coffee Culture Season will kick off on May 1st
A millennium old commercial capital, with a fragrant aroma of coffee. This year's May Day holiday, a coffee event that combines international perspectives, Guangzhou characteristics, and fashion trends - the "2026 Guangzhou Coffee Culture Season" - will grandly kick off at the Tianhe Sports Center in Guangzhou.
On April 28th, the reporter learned from Guangzhou Cultural Development Group that the "2026 Guangzhou Coffee Culture Season" held during the 5-day May Day holiday will feature 21 series of activities, four major professional competitions, six themed exhibition areas, and city wide linkage discounts. It will officially kick off the city wide coffee culture season that runs from May to July.
The theme of the "2026 Guangzhou Coffee Culture Season" is "Fragrant Coffee in Flower City, Tasting the World". In just 8 words, it showcases the unique temperament of Guangzhou as a "flower city" and conveys the city's image of connecting global coffee flavors and being open, inclusive, and facing the world. This is a feast for the taste buds of coffee throughout the city, and it is also a city carnival that empowers the integration of culture, commerce, sports, and exhibition development with "coffee+". The organizers hope to create an international, distinctive, and trendy urban coffee business card through this event.
Coffee Fragrance City: 21 Events in 5 Days, Creating a "Coffee+" Trendy Event
From May 1st to 5th, the South Square and Sports Center of Tianhe Sports Center will be transformed into a gathering place for coffee enthusiasts. The coffee culture season will break the single mode of the traditional coffee festival and creatively propose three core segments of "coffee+performance", "coffee+activities" and "coffee+events", which will be wonderful from morning to night.
The on-site activities are full of highlights, breaking through boundaries and igniting heat. On the first day of the event, the highly anticipated "Spark Miracle · Star Basketball Carnival" Guangzhou station will kick off with passion - TVB artists, well-known basketball stars and other talented players will form a star team, interact with the public, and then move to the sports arena for a peak showdown, truly realizing the "Coffee Tasting Star Game". In addition, a coffee themed fashion show will be held on site, with jazz bands stationed throughout the event. Outdoor movies will be screened at night, and there will be a cute and entertaining "Big Bay Chicken" parade performance. The immersive experience that lasts for five days transforms the coffee festival into a star studded trendy social arena.
Gathering with taste buds, welcoming all kinds of coffee friends. Coffee brands from 43 cities in 13 countries gather in Flower City, where local and international boutique coffee complement each other. There are six themed exhibition areas at the event site, and the international boutique exhibition area gathers estates and brands from multiple coffee producing countries around the world, creating a landing point for international coffee to enter the Greater Bay Area; The domestic industrial exhibition area focuses on core production areas such as Yunnan, Shanghai, and Kunshan, and sets up a rural revitalization section to promote precise integration between production areas and the Guangzhou market; The local brand exhibition area focuses on showcasing top Guangzhou brands and community specialty stores, as well as the "Flower City Coffee Fragrance, Taste Culture" Guangzhou coffee culture exhibition; The cultural and creative trendy toy market combines coffee grounds recycling, DIY experience with urban camping and light food baking, creating an immersive lifestyle consumption scene for internet celebrities to check-in; The "Little Coffee Big Coffee" Youth Venture Capital Incubation Camp has set up a special area for project roadshows, policy interpretations, and investment and financing docking, providing a growth platform for young coffee entrepreneurs; The industry recommendation exhibition area will gather industrial clusters such as Nansha Free Trade Zone, Huangpu Free Trade Zone, and Jinda Coffee City, providing a complete set of solutions from baking equipment to supply chain and store operation, and setting up a B-end docking zone and strategic signing activities to assist enterprises in attracting investment and cooperation.
At the same time, the 2026 World Coffee Collar Competition ™ (WCBC ™) The Guangzhou Champion Challenge and "Flower City Coffee Fragrance" Sensory Tour Evaluation Competition, the Guangzhou "Inter School Coffee Competition Alliance" College Exchange Competition, including the Coffee Pulling Flower Competition, the Triangle Cup Test Arena Competition, and the Hand Brewing Coffee Competition, are all synchronized with four major professional competitions. Pincers from all over the country (including Hong Kong, Macao, and Taiwan) compete on the same stage as representative teams from 16 colleges and universities in Guangzhou, allowing citizens to experience the charm of professional coffee competition up close.
In addition to the main venue of Tianhe Sports Center, this coffee season also adopts the "focus on home court+city wide linkage" model to build a "1+11+N" global space. 11 districts in the city have set up sub venues based on their respective characteristics to carry out coffee themed exhibition and experience activities; Multiple boutique coffee shops in the city are simultaneously launching the "OPEN COFFEE" event; Beijing Road, Zhengjia Square and other commercial districts, Guangzhou Art Museum, Yongqing Square and other cultural landmarks, as well as cinemas and theaters such as Jinsheng and Yonghan, will also carry out coffee consumption experience activities. A cup of coffee connects the fireworks and artistic atmosphere of the entire city.
At the launch ceremony on May 1st, the organizers will also release the "White Paper on the Development of Guangzhou Coffee Industry" and the "Guangzhou Coffee Power List". The White Paper will systematically review the current situation, advantages, and future directions of the coffee industry in Guangzhou; The "Guangzhou Coffee Power List" is jointly conducted by Guangzhou Cultural Development Group, Guangzhou Daily Newspaper Group, and Coffee Industry Association to select a group of distinctive and representative boutique coffee brands, coffee managers, and boutique coffee shops, providing citizens and tourists with a powerful and vivid "coffee search guide".
People benefiting interaction: one ticket stub, enjoy the one-stop experience of "eating, drinking and playing TESCO Group"
In order to allow the general public and tourists to enjoy themselves and drink affordably, this coffee season has designed an attractive interactive mode that benefits the people, and linked the entire city's commercial districts to truly transform "traffic" into "retention".
Consumers can easily purchase tickets through the official mini program "Flower City Full" and platforms such as Damai and Maoyan. Online launch of 8 yuan admission tickets, including 2 5 yuan coffee consumption coupons (5 yuan off for orders over 60), with extremely high cost-effectiveness; Offline, a 138 yuan physical package will be launched, including a coffee season themed bag, 5 cups of premium coffee exchange vouchers, booth maps, and welfare products, to meet the needs of in-depth experience. The activity implements a free ticket policy for children under 12 years old, and all free tickets are uniformly distributed on the "Flower City Full" platform.
The 'ticket economy' activates city wide consumption. With the coffee season ticket stub, citizens can enjoy consumption discounts at the main venue. At the same time, the ticket stub will also serve as a "one-stop pass" to achieve consumption linkage with commercial entities, covering exclusive benefits such as shopping discounts, dining discounts, venue promotions, parking and travel. On the day of the event, the "Trendy Play Map" will be released simultaneously, connecting boutique coffee shops and cultural and tourism landmarks throughout the city. Citizens can check in at the Guangzhou boutique coffee shops on the map to receive discounts and gifts.
In addition, with the ticket stub of "Burning Miracle · Star Basketball Carnival", citizens can also enjoy a free admission fee of 8 yuan to the main venue and receive 2 coffee consumption vouchers worth 5 yuan (5 yuan off for every 60 yuan spent). With the Carnival ticket stub and coffee consumption receipt, you can also exchange for a limited edition mascot gift (limited to 2000 copies, first come, first served). The one-stop consumption model of "drinking coffee, watching performances, and shopping in the commercial district" has truly achieved the goal of "one ticket, happy city".
The 2026 Guangzhou Coffee Culture Season is not just a five-day festival, but also a deep dialogue between urban culture and modern lifestyle.
On May 1st, Tianhe Sports Center cordially invites visitors from all over the world to embark on this "coffee" journey together.
During the May Day holiday, Guangzhou awaits you: for a cup of coffee, head to a city.
Guangzhou Daily Xinhua City Reporter: Zeng Fanying
Guangzhou Daily Xinhua City Editor: Yang Weiling