花田萃保山智能工厂落成 云南咖啡从高原农业迈向品牌智造Huatian Cuibaoshan Intelligent Factory Completed, Yunnan Coffee Transitions from Plateau Agriculture to Brand Intelligent Manufacturing
5月8日，花田萃原产地咖啡智能工厂在云南保山正式落成投产。这座扎根于保山小粒咖啡核心产区的现代化工厂，标志着云南咖啡从高原特色农业向精深加工、品牌智造和国际化表达迈出关键一步。
该工厂并非简单的扩产项目，而是集原产地种植、研发创新、精品深加工、全国化供货与品牌表达于一体的全链路枢纽。它的投产为云南咖啡带来了三重价值跃升：将产区优势转化为加工优势，让原料价值在原产地内部放大；将加工能力转化为品牌承接能力，使云南咖啡从“被采购的豆子”变为“被选择的产品”；将产品能力转化为市场能力，支撑高品质云咖以稳定品质、丰富形态进入全国及海外渠道。
花田萃与保山产区有着深厚的血缘联系。创始人郭磊是“咖三代”，其祖辈于1957年作为首批咖啡种植人扎根保山潞江坝。如今他回乡建厂，以现代产业能力延续新中国第一代咖啡拓荒人的事业，将品牌初心落于一句话：让正宗保山小粒咖啡被全国看见、被世界认可。
花田萃依托咖啡原产地资源优势与自有智能工厂智造实力，以独创直饮袋免杯即溶包装为核心特色，主打便捷化、健康化咖啡产品，同时布局完善多品类产品矩阵，以咖啡为主赛道、多品类协同延伸，持续迭代上新、拓宽消费场景，稳步做大市场版图与品牌影响力。
品牌深耕咖啡主业，严选优质阿拉比卡咖啡豆，采用宇航级冻干锁鲜工艺，坚持清洁配方、轻负担健康理念，打造差异化即溶咖啡系列；同时围绕用户日常健康消费需求，持续丰富产品线、坚持高频迭代研发，不断推出创新咖啡细分品类及配套健康食品，形成咖啡为主、多品类并行的完整产品布局，精准覆盖办公、通勤、居家、轻食养生等全场景消费需求，以丰富品类矩阵拉动市场渗透，持续提升品牌覆盖面与用户复购力。
深耕国内市场以来，花田萃已构建线上全域平台、线下商超、连锁便利店、精品渠道全覆盖的全国销售网络，凭借强劲研发创新能力与产业链智造实力，先后获评创新型中小企业、市级重点龙头企业等官方资质认定，成为云南咖啡产业转型升级的标杆企业。在夯实国内市场根基的同时，花田萃稳步推进国际化发展战略，优先布局东南亚海外市场，已先后亮相泰国专业行业展会，携自研直饮袋特色咖啡及多品类创新成果登陆国际舞台，向海外展现中国咖啡的产品创意、包装创新与工厂智造实力。
凭借突出的产品创新、差异化包装特色、多品类矩阵布局与稳定品质实力，花田萃收获国内外权威高度认可，先后斩获布鲁塞尔国际美味奖、iSEE全球食品创新奖，入选iSEE创新品牌百强等多项重磅荣誉。品牌以咖啡为核心、以创新为驱动、以多品类拓市场，立足云南、辐射全国、走向世界，持续擦亮中国咖啡民族品牌名片。
（中国日报云南记者站 记者 李映青）
On May 8th, the Huatian Cui Origin Coffee Intelligent Factory was officially completed and put into operation in Baoshan, Yunnan. This modern factory rooted in the core production area of Baoshan small grain coffee marks a crucial step for Yunnan coffee to move from plateau characteristic agriculture to deep processing, brand intelligence, and international expression.
This factory is not a simple expansion project, but a full chain hub that integrates native planting, research and development innovation, high-quality deep processing, nationwide supply, and brand expression. Its production has brought triple value leaps to Yunnan coffee: transforming the advantages of the production area into processing advantages, allowing the value of raw materials to be amplified within the origin; Transforming processing capabilities into brand acceptance capabilities, transforming Yunnan coffee from "purchased beans" to "selected products"; Transforming product capabilities into market capabilities, supporting high-quality cloud cafes to enter national and overseas channels with stable quality and diverse forms.
Huatian Cui has a deep blood relationship with the Baoshan production area. Founder Guo Lei is from the "Coffee Third Generation", whose ancestors took root in Baoshan Lujiang Dam as the first coffee growers in 1957. Now he has returned to his hometown to build a factory, continuing the business of the first generation of coffee pioneers in New China with modern industrial capabilities, and putting the brand's original intention in one sentence: to make authentic Baoshan small grain coffee seen nationwide and recognized by the world.
Huatian Cui relies on the advantages of coffee origin resources and its own intelligent factory manufacturing strength, with the core feature of unique cup free instant packaging for direct drinking bags, focusing on convenient and healthy coffee products. At the same time, it has laid out a comprehensive multi category product matrix, with coffee as the main track and multi category collaborative extension, continuously iterating and updating, expanding consumer scenarios, and steadily expanding market territory and brand influence.
The brand deeply cultivates its coffee main business, carefully selects high-quality Arabica coffee beans, adopts aerospace grade freeze-drying and freshness locking technology, adheres to the concept of clean formula and light burden health, and creates a differentiated instant coffee series; At the same time, focusing on the daily health consumption needs of users, continuously enriching the product line, adhering to high-frequency iterative research and development, constantly launching innovative coffee sub categories and supporting health foods, forming a complete product layout with coffee as the main product and multiple categories in parallel, accurately covering the full scene consumption needs of office, commuting, home, light food and health, etc., driving market penetration with a rich category matrix, and continuously improving brand coverage and user repurchase power.
Since deeply cultivating the domestic market, Huatian Cui has built a nationwide sales network covering online comprehensive platforms, offline supermarkets, chain convenience stores, and boutique channels. With strong research and development innovation capabilities and industrial chain intelligent manufacturing strength, it has successively been awarded official qualifications such as innovative small and medium-sized enterprises and municipal key leading enterprises, becoming a benchmark enterprise for the transformation and upgrading of Yunnan's coffee industry. While consolidating its foundation in the domestic market, Huatian Cui is steadily advancing its international development strategy, prioritizing the layout of Southeast Asian overseas markets. It has appeared at professional industry exhibitions in Thailand, bringing its self-developed direct drinking bag specialty coffee and multi category innovation achievements to the international stage, showcasing China's coffee product creativity, packaging innovation, and factory intelligence to overseas markets.
With outstanding product innovation, differentiated packaging features, multi category matrix layout, and stable quality strength, Huatian Cui has gained high recognition from domestic and foreign authorities, and has successively won the Brussels International Delicious Award, iSEE Global Food Innovation Award, and been selected as one of the top 100 iSEE innovative brands and other heavyweight honors. The brand is centered around coffee, driven by innovation, and expands its market through multiple categories. It is based in Yunnan, radiates across the country, and goes global, continuously polishing the business card of China's national coffee brand.
(Li Yingqing, reporter from China Daily Yunnan Reporter Station)