满大街都是“IIAC金奖咖啡”,含金量到底有多少The streets are filled with "IIAC Gold Award winning Coffee", how much does it contain
别以为你喝的咖啡拿了冠军，其实这个赛事根本就不设银奖铜奖 打开任意一家咖啡品牌的点单小程序，产品介绍中“IIAC金奖咖啡”的标识几乎随处可见。近日，有网友吐槽一些品牌所宣传的“IIAC金奖咖啡”卖点，实际上该项评比并没有设立银奖和铜奖。 该网友介绍，参评的咖啡有四分之一能达标拿奖，他直言“只要合格就是金奖，大家千万别被这个金奖骗了！”评论区有人表示“还以为金奖是拿了冠军的意思”“没喝出金奖和普通咖啡有什么区别”，还有人质疑遍地都是的金奖，含金量有多高？ 5月12日，齐鲁晚报·齐鲁壹点记者搜索几家知名餐饮品牌菜单发现，不少咖啡产品宣传页面确实标有“IIAC金奖”的相关标识。其中，瑞幸咖啡在其美式家族、大师咖啡等系列饮品中均有标称“IIAC金奖”的产品，部分咖啡还标有“IIAC最高铂金奖”，点进后的宣传页面写有相关获奖咖啡豆的信息。库迪咖啡同样如此。不只咖啡品牌，肯德基、麦当劳两大快餐巨头，以及部分奶茶品牌的咖啡饮品也纷纷标注“IIAC金奖”认证的字样或Logo,在肯德基菜单中，更是单独设置了“金奖豆K咖啡”系列。 “金奖咖啡”和普通咖啡有何区别？这个奖项含金量如何？记者就相关问题咨询多家品牌客服。库迪咖啡客服回应记者称“标记了IIAC金奖就是产品使用了获奖的豆子，具体以产品的页面宣传介绍为准”。其余多个品牌客服均未作出正面解释。 记者进一步搜索发现，所谓的“IIAC金奖”即IIAC国际咖啡品鉴大赛金奖。资料显示，国际咖啡品鉴大赛(International Coffee Tasting,简称ICT)，是由意大利国际咖啡品鉴者协会(IIAC)主办的全球咖啡赛事，旨在表彰全球范围内在栽种、加工、筛选、烘焙及拼配等方面符合赛事标准的咖啡，被誉为“国际咖啡豆奥斯卡级赛事”。赛事设立金奖与铂金奖，评分达到85分及以上且位列前25%的产品获金奖，金奖中前20%可角逐铂金奖。 公开资料显示，截至目前，瑞幸已连续8年获得IIAC金奖；库迪咖啡自2022年10月成立以来，已连续三年斩获IIAC金奖，2025年更是一举拿下8项该奖项认证。 12日，记者致电IIAC国际咖啡品鉴者协会中国区相关负责人了解情况，她表示该项赛事确实只有金奖和铂金奖，不设立银奖和铜奖。 据这名负责人介绍，国际咖啡品鉴大赛于2006年在意大利设立，当时所设计的赛制就是如此。“它有一套逻辑在里面，参与评选的产品排名在25%能拿到金奖，金奖入围的产品再参评铂金奖”，她进一步表示，参与比赛的咖啡产品都是用数据说话，“大赛规则公开透明，写得很清楚”。 记者 周小涵 来源 齐鲁晚报
Don't think your coffee won the championship, in fact, this competition doesn't even have silver or bronze awards
Open the ordering mini program of any coffee brand, and the logo of "IIAC Gold Award Coffee" can be seen almost everywhere in the product introduction. Recently, some netizens roast about the selling point of "IIAC Gold Award Coffee" promoted by some brands. In fact, there is no silver award or bronze award in this competition.
The netizen introduced that one-quarter of the coffee participating in the evaluation can meet the standard and win the award. He bluntly said, "As long as it meets the standard, it's a gold award. Don't be fooled by this gold award!" Some people in the comment section said, "I thought the gold award meant winning the championship." "What's the difference between not drinking the gold award and ordinary coffee?" Some people questioned the gold award everywhere, how high is its value?
On May 12th, a reporter from Qilu Evening News and Qilu Yidian searched the menus of several well-known catering brands and found that many coffee product promotional pages did indeed have the relevant logo of "IIAC Gold Award". Among them, Luckin Coffee has products labeled as "IIAC Gold Award" in its American family, Master Coffee and other series of beverages, and some coffee is also labeled as "IIAC Highest Platinum Award". The promotional page after clicking on it contains information about the award-winning coffee beans. The same goes for Kudi coffee. Not only coffee brands, but also the two major fast food giants KFC and McDonald's, as well as some milk tea brands, have labeled their coffee drinks with the words or logos of "IIAC Gold Award" certification. In KFC's menu, a separate "Gold Award Bean K Coffee" series has been set up.
What is the difference between "Gold Award Coffee" and regular coffee? What is the value of this award? The reporter consulted customer service of multiple brands on related issues. Kudi Coffee customer service responded to the reporter, saying that "marking the IIAC Gold Award means that the product uses award-winning beans, and the specific information is subject to the product's page promotion. The customer service of multiple other brands did not provide a positive explanation.
Further search by reporters revealed that the so-called "IIAC Gold Award" refers to the gold award in the IIAC International Coffee Tasting Competition. According to data, the International Coffee Tasting (ICT) is a global coffee competition organized by the Italian International Coffee Tasting Association (IIAC), aimed at recognizing coffee that meets the competition standards in planting, processing, screening, roasting, and blending worldwide. It is known as the "Oscar level competition for international coffee beans". The competition sets up gold and platinum awards, with products scoring 85 points or above and ranking in the top 25% winning the gold award. The top 20% of the gold award can compete for the platinum award.
According to public information, Luckin Coffee has won the IIAC Gold Award for 8 consecutive years; Since its establishment in October 2022, Kudi Coffee has won the IIAC Gold Award for three consecutive years, and in 2025, it won eight certifications for this award.
On the 12th, the reporter called the relevant person in charge of the IIAC International Coffee Tasting Association in China to inquire about the situation. She said that the competition does indeed only have gold and platinum awards, and does not have silver or bronze awards.
According to the person in charge, the International Coffee Tasting Competition was established in Italy in 2006, and the competition format was designed accordingly. It has a set of logic in it, where products ranked at 25% can win a gold award, and products that qualify for the gold award will then participate in the platinum award, "she further said. The coffee products participating in the competition speak with data, and" the competition rules are open and transparent, written very clearly.
Reporter Zhou Xiaohan
Source: Qilu Evening News