国产咖啡出圈记The Rise of Domestic Coffee Industry

With a gong, "Uncle Ka" Li Jinhe appeared.

One, two, three, fire! "The spray gun burned the siphon pot, and tourists took out their phones one after another, relying on the unique spray gun to brew coffee and a sense of ceremony. The" roadside caf é "located in Mangkuan Yi and Dai Ethnic Township, Longyang District, Baoshan City, Yunnan Province, has become a popular check-in spot.

Local tourists who step on the brakes and drive themselves through northwest Yunnan came specifically to experience the long dormant Tea Horse Ancient Road Shuanghong Bridge, as this caf é is once again bustling. Since last year's National Day craze, 'Uncle Ka' has not been idle. Barbecue, cold drinks, local specialties... Surrounding farmers have also set up stalls; In order to serve tourists, the government has specially built parking lots and public toilets. Uncle Ka, alone, ignited a street.

Coffee shops are more like "coffee stalls". Li Jinhe spent 3000 yuan to build a pergola. A coffee plantation owner joked that investing 30 million yuan in building their own estate was not as good as the influx of people brought by "Uncle Coffee" spending 3000 yuan. "If you need ice, you have to take it yourself. In terms of service, our roadside coffee stands are incomparable with coffee shops in the city and coffee plantations in the mountains!" Pour coffee to the reporter, and "Uncle Coffee" then analyzes: "My coffee tastes really good, but more importantly, I use blowtorch to brew coffee, which has a strong visual impact and is suitable for the Internet!" "Uncle Coffee" proudly told the reporter that he planted 100 acres of coffee, but sold more than 1000 acres of coffee.

Uncle Ka has raised pigs and fed bees, and has always been involved in the primary industry. However, he never expected that what truly made him money was the tertiary industry.

In Baoshan, it's not just Uncle Coffee's coffee shops that make money, but also coffee estates. Gongjiang Coffee Plantation, located in Xinzhai Village, known as the "Number One Coffee Village in China", earned its first income before the coffee it planted reached its peak in the first two years. The owner of the plantation, He Wenjun, took a stroll through Gaoligong Mountain, overlooking the Nujiang Grand Canyon, enjoying a cup of coffee under a tree or planting a coffee tree himself, becoming an experiential project for the plantation. Coffee connects the primary, secondary, and tertiary industries. In Baoshan, coffee is not only a product, but also a culture, "said He Wenjun

From growing coffee in the past to tasting coffee and experiencing coffee culture today, Baoshan in Yunnan has strengthened its full chain service support, empowering the high-quality development of the premium coffee industry.

In recent years, Baoshan City has guided the transformation of coffee plantations, estate scenic areas, and scenic areas into distinctive features, achieving the goal of "coffee as the scenery"; Popular scenic spots such as Heshun Ancient Town are lined with coffee shops and cafes, almost devoid of any scenery. From travelers who want a warm winter to volunteers who want to open a coffee shop, more and more people are coming to Baoshan because of coffee.

When people come, they need transportation, accommodation, and catering; when goods leave, they cannot do without express delivery, packaging, and warehousing; all of these can drive the local economy, "said Li Tingjin, a member of the Baoshan Coffee Special Team. In the 2024 to 2025 season, the average income of Baoshan coffee farmers will exceed 100000 yuan; The delivery business has exceeded 10 million items, with sales of nearly 600 million yuan; Financial and insurance institutions in Baoshan City have launched financial products such as "coffee loans," "credit e-loans," and "price insurance," issuing a total of 650 million yuan in loans and providing 80.23 million yuan in insurance project funds.

Check international futures prices for commodity coffee beans. In the past few years, when prices were low, one kilogram of fresh fruit could only be sold for about two yuan, and many coffee farmers chose to abandon their management or even cut down trees. Is there any way to reduce the impact of international futures prices? have The coffee prices in coffee shops have little to do with the futures market. Only by producing fewer commodity beans and specializing in high-quality beans can we sell at a good price! "Said Li Tingjin.

More and more post-90s and post-00s people are fond of domestic coffee, which has become a favorable opportunity for the development of Yunnan's specialty coffee.

Gaoligong Mountain has abundant rainfall and water, so in order to ensure the quality of coffee, we can only rely on manual mowing. Just mowing grass for one agricultural service costs Li Jinhe 20000 to 30000 yuan per year for his 100 acre coffee. To produce high-quality beans, we cannot do without agricultural training and other services, "said Li Tingjin." Uncle Coffee "is a microcosm of Baoshan's coffee industry's firm commitment to the path of high-quality coffee.

Analogous to tea, commercial beans are used as raw materials for brewing tea bags; The high-quality beans are West Lake Longjing and Mount Wuyi rock tea. As a raw material, tea bags can be mechanically cut, but West Lake Longjing requires manual picking; Similarly, commercial beans can be rolled in strings, but premium beans need to be picked one by one.

In order to guide farmers to change their past habit of indulging in a series of activities, Zhao Qinxiang, the head of Bitun Coffee Plantation, went to the fields to discuss with the farmers. Some farmers say that coffee fruits are all the same size, why not harvest them? "Zhao Qinxiang can only patiently explain:" Green fruits are bitter, yellow fruits are astringent, and red fruits are sweet. They are all oranges, unripe oranges will be sour, ripe oranges will be sweet, and coffee is the same.

Providing planting technology services, focusing on standard brand building, and promoting the integration of coffee formats, Baoshan City is committed to the high-quality and distinctive development of the coffee industry. During the 14th Five Year Plan period, the premium coffee rate in Baoshan has increased from 10% to 75%, and the deep processing rate has increased from 30% to 90%. By the end of 2025, the comprehensive output value of the coffee industry in Baoshan City will exceed 22.3 billion yuan.

(Source: People's Daily Overseas Edition)