德龙亮相Wine to Asia 2026，以咖啡为媒促中意文明交融Delong appears at Wine to Asia 2026, using coffee as a medium to promote the integration of Chinese and Italian civilizations
2026年5月，第四届Wine to Asia深圳国际葡萄酒及烈酒展览会期间，意大利百年品牌德龙重磅亮相。作为意大利生活美学的核心代表，德龙始终以咖啡为文化纽带，持续推动意大利生活方式与中国本土文化的深度交融，此次参展更是其深耕中意民间文化交流的又一重要实践，为两国文明互鉴注入了鲜活的民生视角。
诞生于意大利特拉维索的德龙，百年来始终以传播意式生活哲学为核心使命。2026米兰设计周期间，德龙携手国际微缩模型大师西蒙·韦斯打造“记忆中的咖啡馆”沉浸式艺术装置，该装置以全球五大咖啡文化地标为创作灵感，将米兰、上海、纽约等城市的经典咖啡馆场景与意式设计美学精妙融合，不仅成为米兰设计周中意文化对话的核心亮点，更通过实时直播等形式将意式设计理念与咖啡文化传回中国，让国内观众同步感受“设计赋能生活”的意式内核。这一跨界创作，打破了产品与艺术的边界，也为德龙此次亮相Wine to Asia奠定了“文化交流而非商业展示”的核心基调。
此次登陆Wine to Asia，德龙延续米兰设计周的文化交流内核，打造了“意式咖啡文化体验区”。通过咖啡制作工艺展示、中意风味融合品鉴等形式，德龙向观众传递意大利饮食文化中“仪式感与生活化共生”的核心特质——从咖啡豆的甄选到萃取的细节，从风味的调配到饮用的场景，每一个环节都承载着意大利人对日常美学的追求。这种沉浸式的文化体验，让观众在品鉴过程中读懂意式生活的内核，也让咖啡成为连接中意饮食文化的具象载体。本次参展，德龙带来R5全自动咖啡机、冷萃版银骑士半自动咖啡机等明星产品，以创新科技与先锋设计演绎意式咖啡的多元可能。R5以纤薄弧形机身与创新换仓系统，实现一豆一仓、自由切换全球精品风味；冷萃版银骑士凭借低温低压脉冲萃取技术，5分钟即可呈现甘爽顺滑的专业冷萃，打破传统咖啡制作的时间与空间限制。现场特别推出“德龙玫花冷萃”限定特调，将新鲜冷萃咖啡与花果风味融合，以轻盈口感适配酒展氛围，展现咖啡风味的无限创造力，让观众直观感受意大利技术与生活美学的无缝衔接。
深耕中国市场多年，德龙始终践行“一个咖啡杯，融合两种千年文化”的核心愿景，从产业深耕到场景创新，构建起多元的中意文化交流体系。在云南，德龙深入中国优质咖啡核心产区，与当地咖农、产业机构展开深度合作，既将意大利百年咖啡制作的专业经验赋能本土产业，也通过挖掘云南咖啡的风土特色，让东方农耕文明孕育的风味走向国际视野，成为中意农业文化交流的基层范例；在海南，德龙依托自贸港的国际化优势与热带文旅生态，落地咖啡文化融合项目，将意式咖啡美学与海南的滨海休闲文化、热带风土相结合，打造“咖啡+度假”的全新生活场景，让意式慢生活理念与中国本土的休闲文化碰撞出新的火花。
作为中意民间文化交流的重要参与者，德龙始终认为，真正的文化交融并非单向的输出，而是在尊重彼此传统基础上的双向互通。意大利的葡萄酒与咖啡文化，承载着地中海文明的生活智慧；中国的茶与本土咖啡产业，积淀着东方农耕文明的独特底蕴。德龙以咖啡这一日常消费品为媒介，将意式生活美学融入中国大众的日常，同时也将中国的风土特色、生活智慧反馈至意大利，让两国文化在民生场景中实现相互理解、相互欣赏。德龙集团咖啡业务拓展总监Andrea Natale在深圳表示，未来，德龙将继续以咖啡为核心纽带，深化中意文化交流的广度与深度，让意式生活美学真正扎根中国土壤，也让中国本土文化的魅力通过这一桥梁走向世界，为中意两国构建多元共生的跨文化交流格局持续贡献力量。
In May 2026, during the 4th Wine to Asia Shenzhen International Wine and Spirits Exhibition, the century old Italian brand Delong made a heavyweight appearance. As a core representative of Italian lifestyle aesthetics, Delong has always used coffee as a cultural bond, continuously promoting the deep integration of Italian lifestyle and Chinese local culture. This exhibition is another important practice of its deep cultivation of Sino Italian folk cultural exchanges, injecting a fresh perspective on people's livelihoods into the mutual learning between the two civilizations.
Born in Treviso, Italy, Delong has always had the core mission of spreading Italian philosophy of life for a hundred years. During the 2026 Milan Design Week, Delong teamed up with international miniature model master Simon Weiss to create an immersive art installation called "Caf é in Memory". The installation takes inspiration from the five major coffee cultural landmarks around the world and skillfully integrates classic coffee shop scenes from cities such as Milan, Shanghai, and New York with Italian design aesthetics. It not only becomes the core highlight of the dialogue between Italian and Italian cultures at Milan Design Week, but also transmits Italian design concepts and coffee culture back to China through real-time live broadcasts and other forms, allowing domestic audiences to simultaneously experience the Italian core of "design empowers life". This cross-border creation breaks the boundary between product and art, and also establishes the core tone of "cultural exchange rather than commercial display" for Delong's appearance at Wine to Asia.
This time at Wine to Asia, Delong continues the cultural exchange core of Milan Design Week and creates the "Italian Coffee Culture Experience Area". Through the display of coffee making techniques and the fusion of Chinese and Italian flavors, Delong conveys to the audience the core characteristics of Italian food culture, which is the coexistence of ritual and daily life. From the selection of coffee beans to the details of extraction, from the blending of flavors to the scene of drinking, every link carries the Italian people's pursuit of daily aesthetics. This immersive cultural experience allows the audience to understand the essence of Italian lifestyle during the tasting process, and also makes coffee a concrete carrier connecting Chinese and Italian food cultures. At this exhibition, Delong brought star products such as R5 fully automatic coffee machine and cold brew version Silver Knight semi-automatic coffee machine, showcasing the diverse possibilities of Italian coffee with innovative technology and cutting-edge design. R5 features a slim curved body and innovative compartment changing system, allowing for one bean per compartment and free switching of premium global flavors; The cold extraction version of Silver Knight utilizes low-temperature and low-pressure pulse extraction technology to present a smooth and professional cold extraction in just 5 minutes, breaking the time and space limitations of traditional coffee making. A limited edition special of "Delong Meihua Cold Extraction" was specially launched on site, blending fresh cold extracted coffee with floral and fruity flavors, adapting to the atmosphere of the wine exhibition with a light taste, showcasing the infinite creativity of coffee flavor, and allowing the audience to intuitively experience the seamless connection between Italian technology and life aesthetics.
Having been deeply involved in the Chinese market for many years, Delong has always adhered to the core vision of "one coffee cup, integrating two thousand year old cultures". From deep industry cultivation to scene innovation, Delong has built a diverse cultural exchange system between China and Italy. In Yunnan, Delong has delved into the core coffee producing areas of China and established deep cooperation with local coffee farmers and industry institutions. It not only empowers the local industry with the professional experience of Italian century old coffee production, but also explores the local characteristics of Yunnan coffee, bringing the flavor nurtured by Eastern agricultural civilization to the international perspective and becoming a grassroots example of agricultural cultural exchange between China and Italy; In Hainan, Delong relies on the international advantages of the free trade port and the tropical cultural tourism ecology to implement a coffee culture integration project, combining Italian coffee aesthetics with Hainan's coastal leisure culture and tropical terroir, creating a new living scene of "coffee+vacation", and allowing the Italian slow life concept to collide with China's local leisure culture to create new sparks.
As an important participant in the cultural exchange between China and Italy, Delong always believes that true cultural integration is not a one-way output, but a two-way communication based on respect for each other's traditions. The wine and coffee culture of Italy carries the wisdom of Mediterranean civilization in daily life; China's tea and local coffee industries have accumulated a unique foundation of Eastern agricultural civilization. Delong uses coffee, a daily consumer product, as a medium to integrate Italian lifestyle aesthetics into the daily lives of the Chinese public. At the same time, it also feeds back China's local characteristics and life wisdom to Italy, allowing the two cultures to achieve mutual understanding and appreciation in the context of people's livelihoods. Andrea Natale, Director of Coffee Business Development at Delong Group, stated in Shenzhen that in the future, Delong will continue to use coffee as the core link to deepen the breadth and depth of cultural exchanges between China and Italy, allowing Italian lifestyle aesthetics to truly root in Chinese soil, and also allowing the charm of Chinese local culture to go global through this bridge, continuously contributing to the construction of a diverse and symbiotic cross-cultural exchange pattern between China and Italy.