商家销售额平均增长50% 云岩第三季咖啡文化活动人气商气两旺The average sales revenue of merchants increased by 50%. Yunyan's coffee culture activities in the third quarter were popular and the business atmosphere was prosperous

6月14日，为期三天的2026年云岩第三季咖啡文化活动圆满收官。作为活动主阵地，新印1950凭借这场特色咖啡盛会再掀热潮，超26万人次的高人气让园区内各大入驻商家迎来客流与营收双丰收。历经三季打磨，如今咖啡文化活动已是园区的重磅特色IP，热度与口碑持续攀升。

活动现场

火爆的现场人气也带来了亮眼的经营数据。新印1950市场部经理汤玲彦表示，活动客流节节走高，周六客流量突破10万人次，周日即便天气炎热，人流量也超9万人次。整体来看，园区入驻商家业绩平均提升50%，部分商户营收更是实现翻倍增长，相比上一届商家业绩平均提升了20%。

活动现场很热闹

此外，园区整合全业态资源，推出外地游客专属券包，涵盖足疗、KTV、餐饮等福利，凭消费记录还可参与扭蛋抽奖，免费餐、品牌优惠券等好礼不断。统一美观的摊位设计、热情周到的现场服务、多元丰富的体验内容，让本次咖啡文化活动收获满满好评，游客纷纷表示，全程体验很棒，外地参展商家也在社群中频频为主办方点赞。

咖啡文化活动主题标语

On June 14th, the three-day 2026 Yunyan third season coffee culture event came to a successful conclusion. As the main venue for the event, Xinyin 1950 has once again sparked a craze with this unique coffee event, attracting over 260000 visitors and bringing both foot traffic and revenue to major businesses in the park. After three seasons of refinement, coffee culture activities have now become a heavyweight characteristic IP of the park, with increasing popularity and reputation.

event site

On June 15th, the reporter learned from the marketing department of Xin Yin 1950 that the preparation work for this coffee culture event started early and had sufficient details. The park worked with its partner Captain George to finalize relevant matters as early as the end of April to May, refining and promoting the entire process from atmosphere creation, brand promotion to merchant location arrangement. During the implementation stage of the event, the team made every effort to coordinate various tasks such as the launch ceremony and indoor and outdoor competitions. The original plan for this market was to have 50 coffee merchants and 10 roasting merchants. However, due to the high enthusiasm for coffee brand registration, the park voluntarily reduced 3 roasting booths and finally welcomed 53 coffee merchants to settle in. Relying on the newly renovated site, the park fully utilizes every space, and the businesses are also very cooperative, working together to support the activities. At the same time, the park has learned from the experience of the previous two editions, added seating areas and sunshades, not only paired with ambient music throughout the venue, but also invited jazz bands to perform in the main square, optimizing the tourist experience in all aspects.

The hot on-site popularity also brought impressive business data. Tang Lingyan, the marketing manager of Xinyin 1950, stated that the foot traffic of the event has been steadily increasing. On Saturdays, the foot traffic exceeded 100000, and on Sundays, even in hot weather, the foot traffic exceeded 90000. Overall, the average performance of merchants settled in the park has increased by 50%, and some merchants' revenue has doubled, with an average increase of 20% compared to the previous session.

The event venue is very lively

Various types of businesses in the park have gained a lot. Jasmine Milk White increases manpower in advance, reserves sufficient materials, and calmly receives consumers; Li Shanshan's sales on Saturday increased by nearly 80% compared to weekdays, and he openly stated that the cultural activities of the coffee festival are becoming more and more outstanding each time; The inventory of Alat dining table has reached 2 to 3 times that of usual, and the turnover has doubled, with only a brief lunch break for rest; Haohao Coffee takes advantage of the event to promote its brand, launch specialty drinks, explore standardized development of premium coffee, and achieve significant revenue growth.

In addition, the park integrates all types of resources and launches exclusive voucher packages for out of town tourists, covering foot massage KTV、 Catering and other benefits, with consumption records, can also participate in the lucky draw, free meals, brand coupons, and other good gifts. The unified and beautiful booth design, enthusiastic and thoughtful on-site service, and diverse and rich experience content have made this coffee culture event highly praised. Tourists have expressed that the entire experience was great, and exhibitors from other places have also frequently praised the organizers in the community.

Theme slogan for coffee culture activities

The park has a clear plan for the next coffee culture event. Tang Lingyan revealed that the park will promote large-scale renovation of the first floor space, optimize booth layout, and strive to create a more exquisite market lineup in the future. Based on three years of activity data, the team will sort out the consumption preferences of Guiyang citizens, while retaining local high-quality coffee brands, continuously introducing domestic, international and other specialty coffee brands, and optimizing brand ratios. I believe that through continuous upgrades, the Yunyan Coffee cultural activities will bloom with more charm and continue to write rich stories.

Full media reporter: Zhao Hao

Correspondent: Chen Feihong

Editor: Fu Chunbin

Editor in Chief: Cheng Xiaochang, Wang Ling

Issued by: Wan Yu, Liu Zhuhan