正大（海南）兴隆咖啡产业开发有限公司：立足自贸港，让兴隆咖啡走向世界Zhengda (Hainan) Xinglong Coffee Industry Development Co., Ltd.: Based on the free trade port, let Xinglong Coffee go global

首批800棵咖啡树，已被认养400棵。在海南认养一棵咖啡树，你就享有相应的咖啡豆、咖啡制作培训等权益。

在6月16日举行的海南自由贸易港企业获得感案例分享会（第二场）上，正大（海南）兴隆咖啡产业开发有限公司兴隆咖啡文化园及海南门店运营负责人郑立鲍介绍了老牌兴隆咖啡的旅游新体验。

兴隆咖啡已拥有70余年品牌积淀。兴隆华侨农场咖啡厂成立于1952年，是新中国成立后第一家咖啡厂，70余年来因侨而建、因侨而兴，形成了独特的南洋侨味文化。

2020年，泰国正大集团与万宁市政府合作，全面接手兴隆咖啡品牌，在原厂址打造正大·兴隆咖啡文化园，2025年3月获评国家AAA级旅游景区。

郑立鲍介绍，园区运营中注重还原归侨带种引技的历史场景，通过侨乡记忆展区、南洋风情建筑及场景化体验；同时开展咖啡全产业链体验游，游客可体验咖啡种植、采摘、烘焙、研磨、冲泡与品鉴，沉浸式感受咖啡文化。此外，园区配套儿童乐园、主题文创、户外运动等业态，有效带动了二次消费。

“咖啡+文旅”深度融合，让游客在此停留。“海南自由贸易港封关运作以来，感受到境外游客明显增长。”郑立鲍介绍，今年第一季度，园区已接待游客量16万人次，同比增长了31%，游客增加的同时也促进了咖啡产品的销售。

自贸港政策叠加释放，老品牌焕发新活力。

在加工增值免关税方面，正大兴隆咖啡进口咖啡生豆在海南加工，增值率超过30%后出岛进入内地市场，免征8%的进口关税。去年12月18日，企业完成首单加工增值免关税内销，综合成本得到明显优化，为拓展内地市场打开了空间。

在零关税方面，企业进口咖啡生豆加工成成品后直接出口海外，享受进口环节零关税。企业较早完成了咖啡类目“两头在外”首单，进口哥伦比亚生豆加工后出口澳大利亚，免去了8%进口关税和13%增值税，显著提升了国际竞争力。

“在这么好的政策加持下，大大降低了企业运营成本。”郑立鲍表示，依托海南自贸港政策优势，加上正大集团全球化布局，目前企业正着手进军国际市场，让兴隆咖啡走向世界。（记者 王洪旭 陈明艳）

The first batch of 800 coffee trees, of which 400 have been adopted. By adopting a coffee tree in Hainan, you will enjoy corresponding benefits such as coffee beans and coffee making training.

At the second session of the Hainan Free Trade Port Enterprise Sense of Gain Case Sharing Conference held on June 16th, Zheng Libao, the head of Xinglong Coffee Culture Park and Hainan store operations at Zhengda (Hainan) Xinglong Coffee Industry Development Co., Ltd., introduced the new tourism experience of the old brand Xinglong Coffee.

Xinglong Coffee has over 70 years of brand accumulation. Xinglong Overseas Chinese Farm Coffee Factory was established in 1952 and was the first coffee factory after the founding of New China. Over the past 70 years, it has been built and prospered due to overseas Chinese, forming a unique Nanyang overseas flavor culture.

In 2020, Thailand's CP Group cooperated with the Wanning City Government to fully take over the Xinglong Coffee brand and build the CP Xinglong Coffee Cultural Park at the original factory site. In March 2025, it was awarded the national AAA level tourist attraction.

Zheng Libao introduced that in the operation of the park, emphasis is placed on restoring the historical scene of returning overseas Chinese bringing their own skills, through the exhibition area of overseas Chinese hometown memories, Nanyang style architecture, and scene based experiences; At the same time, a coffee industry chain experience tour will be launched, where tourists can experience coffee planting, picking, roasting, grinding, brewing, and tasting, immersing themselves in coffee culture. In addition, the park is equipped with children's playgrounds, themed cultural and creative industries, outdoor sports and other formats, effectively driving secondary consumption.

The deep integration of "coffee+cultural tourism" allows tourists to stay here. Since the closure of Hainan Free Trade Port, we have noticed a significant increase in overseas tourists, "Zheng Libao said. In the first quarter of this year, the park received 160000 visitors, a year-on-year increase of 31%. The increase in tourists has also promoted the sales of coffee products.

The policy of free trade ports has been released, and old brands have regained new vitality.

In terms of value-added processing and tariff exemption, Zhengda Xinglong Coffee's imported coffee beans are processed in Hainan with a value-added rate of over 30% before entering the mainland market and being exempt from an 8% import tariff. On December 18th last year, the company completed its first value-added processing and duty-free domestic sales, significantly optimizing overall costs and opening up space for expanding the mainland market.

In terms of zero tariffs, companies can import coffee beans and process them into finished products for direct export overseas, enjoying zero tariffs in the import process. The enterprise completed the first order of the coffee category "two ends outside" earlier, imported Colombian green beans for processing and exported to Australia, avoiding 8% import tariffs and 13% value-added tax, significantly enhancing international competitiveness.

With the support of such good policies, the operating costs of enterprises have been greatly reduced, "said Zheng Libao. Relying on the policy advantages of Hainan Free Trade Port and the global layout of Zhengda Group, the enterprise is currently entering the international market, allowing Xinglong Coffee to go global. (Reporters Wang Hongxu and Chen Mingyan)