第二届青岛尚小咖咖啡季启幕！跨界联动赋能城阳国际消费新活力The 2nd Qingdao Shangxiaoka Coffee Season kicks off! Cross border linkage empowers new vitality of international consumption in Chengyang
6月18日至21日，备受期待的“爱尚咖啡•啡尝城阳”——第二届青岛尚小咖咖啡季在青岛国家广告产业园区活力登场。本次活动由青岛新智产业园区运营管理有限公司主办，以“爱尚咖啡•啡尝城阳”为主题，在延续首届咖啡文化沉浸式体验的基础上，今年更携手大众点评、滴滴出行、青岛国际机场等平台跨界联动，打造“咖啡+出行+消费”一站式福利矩阵，为市民游客带来前所未有的消费新体验。
80+展位，打造“咖啡+多元文化”消费盛宴
本届尚小咖咖啡季聚焦“广告+咖啡”这一国际通用语言，深入打造国际化消费场景，巧妙融合韩国风情、城阳非遗、文创潮品等多元元素，汇聚精品咖啡、特色美食、文创潮品等80余个特色展位。活动现场，白啡茶房、熙阁咖啡、OAK橡树咖啡等岛城知名咖啡品牌将悉数亮相，演出互动环节精彩纷呈，让市民游客足不出城即可沉浸式感受咖啡文化的独特魅力。一条串联特色咖啡馆、咖啡主题展及多元消费空间的打卡路线，将为游客带来“吃喝玩乐游购娱”的一站式体验。
6月18日上午的开幕式上，龙鼓武术融合表演、民乐演出等节目点燃现场氛围。在中韩歌手的演唱声中，主持人宣布尚小咖咖啡季开幕，首日活动掀起热潮。青岛新智产业园区运营管理有限公司负责人表示：“活动首日吸引上万名中韩消费者打卡体验，活动四天预计吸引海内外客流量超过5万人次。作为青岛国家广告产业园区的运营方，我们希望通过举办这样的活动，既激活本地消费新动能，也让更多国际游客感受到青岛的开放与活力。”
据了解，咖啡季连续四天活动精彩不重复。除咖啡品鉴与美食体验外，现场还将轮番上演中韩音乐欢乐汇、咖啡香囊手作、趣味拼豆大赛、投壶大赛等丰富活动，参与即有机会赢取精美礼品。活动时间为每日10:00至21:00，充分满足市民游客全天候的消费与休闲需求。
跨界联动，出行与消费福利双管齐下
本届尚小咖咖啡季在活动规模与场景体验全面升级的同时，主办方更是首次携手大众点评、滴滴出行等头部平台推出重磅联动福利，真正实现“来得了、玩得好、花得省”。
在出行服务方面，滴滴出行与尚小咖咖啡季达成专项合作，6月18日至21日期间，市民游客扫码即可领取100元专属打车券包，新用户更可享打车5折起优惠，大幅降低出行成本，提升到场便利性。同时，园区活动期间实行免费停车，为倡导绿色出行理念，地铁1号线“小寨子”站D出口步行可达，374路、642路、929路等多条公交线路均可直达园区，构建起“公交+地铁+打车+自驾”多元便捷的交通保障体系。
值得关注的是，活动期间，凭6月18日至21日的机票，可享受园区指定店铺和展位9折优惠，免费畅玩HAHA DOG宠物空间。
在线上互动方面，大众点评平台为本次活动开设专属入口，6月15日至21日，用户打开大众点评App搜索“尚小咖咖啡季”，完成任务即可参与抽奖，赢取饮品券、冰箱贴及现金红包等丰富好礼。通过线上引流与线下体验的深度打通，活动有效延展了消费场景，进一步放大咖啡季的辐射效应与品牌影响力。
携宠打卡，细节彰显城市温度
本届尚小咖咖啡季延续宠物友好理念，活动现场欢迎市民游客携爱宠前来打卡。为保障全体游客的安全与现场秩序，活动明确要求禁养犬禁止进入园区，大型犬须佩戴口笼，所有犬只须全程佩戴牵引绳。园区通过精细化管理与服务细节，致力于营造一个人宠和谐、安全温馨的公共休闲空间，让每一位游客——无论两脚还是四脚——都能尽享夏日咖啡时光。
平台赋能，释放区域消费新活力
作为青岛主城区与韩国经贸文化交流的前沿，城阳区持续深挖“食、购、游、悦”等多元消费潜力。本次“尚小咖”咖啡季通过与大众点评、滴滴出行、青岛机场等平台的深度联动，不仅提升了活动的可达性与便利性，更有效放大了消费辐射效应，为城阳区夏日消费市场注入强劲新动能。
随着首日活动的圆满落幕，咖啡季的热度仍在持续升温。6月19日至21日，更多精彩活动将轮番上演。青岛国家广告产业园区将持续以市场化、专业化运营，为消费者带来融合中韩特色的消费新体验，为城市消费升级与国际氛围营造注入源源不断的活力。
（大众新闻记者 张忠德）
From June 18th to 21st, the highly anticipated "Aishang Coffee • Coffee Tasting Chengyang" - the 2nd Qingdao Shangxiaoka Coffee Season - made a lively appearance in the Qingdao National Advertising Industry Park. This event is hosted by Qingdao Xinzhi Industrial Park Operation and Management Co., Ltd., with the theme of "Aishang Coffee • Coffee Tasting Chengyang". Building on the immersive experience of the first coffee culture, this year we have collaborated with platforms such as Dianping, Didi Chuxing, and Qingdao International Airport to create a one-stop welfare matrix of "coffee+travel+consumption", bringing unprecedented new consumption experiences to citizens and tourists.
80+booths, creating a "coffee+multicultural" consumer feast
This year's Shangxiaoka Coffee Season focuses on the international language of "advertising+coffee", deeply creating an international consumption scene, cleverly integrating diverse elements such as Korean style, Chengyang intangible cultural heritage, and cultural and creative trendy products, and gathering more than 80 characteristic booths such as boutique coffee, specialty cuisine, and cultural and creative trendy products. At the event, well-known coffee brands in the island city such as White Coffee Tea House, Xige Coffee, and OAK Oak Coffee will all be showcased. The interactive performances will be exciting, allowing citizens and tourists to immerse themselves in the unique charm of coffee culture without leaving the city. A check-in route that connects specialty cafes, coffee themed exhibitions, and diverse consumption spaces will provide tourists with a one-stop experience of "eating, drinking, playing, shopping, and entertainment".
At the opening ceremony on the morning of June 18th, performances combining dragon drum martial arts and traditional Chinese music ignited the atmosphere on site. Amidst the singing voices of Chinese and Korean singers, the host announced the opening of the Shangxiaoka Coffee Season, sparking a craze on the first day of the event. The person in charge of Qingdao Xinzhi Industrial Park Operation and Management Co., Ltd. said, "On the first day of the event, tens of thousands of Chinese and Korean consumers were attracted to check-in and experience it. The event is expected to attract more than 50000 visitors from home and abroad over the next four days. As the operator of Qingdao National Advertising Industrial Park, we hope to activate local consumption momentum and let more international tourists feel the openness and vitality of Qingdao by holding such an event
It is understood that the coffee season has four consecutive days of exciting activities without repetition. In addition to coffee tasting and food experience, there will also be a variety of activities on site, such as the China Korea Music Festival, handmade coffee sachets, fun bean stuffing competition, pot throwing competition, etc. Participating will give you the chance to win exquisite gifts. The activity time is from 10:00 to 21:00 daily, fully meeting the consumption and leisure needs of citizens and tourists around the clock.
Cross border linkage, combining travel and consumer welfare
At this year's Shangxiaoka Coffee Season, while the event scale and scene experience have been comprehensively upgraded, the organizers have also teamed up with top platforms such as Dianping and Didi Chuxing to launch heavyweight linkage benefits for the first time, truly achieving "come, play well, and save money".
In terms of travel services, Didi Chuxing has reached a special cooperation with Shangxiaoka Coffee Season. From June 18th to 21st, citizens and tourists can scan the code to receive a 100 yuan exclusive taxi voucher package. New users can also enjoy a 50% discount on taxi rides, significantly reducing travel costs and improving convenience of arrival. At the same time, free parking will be implemented during the park activities. In order to promote the concept of green travel, Exit D of "Xiaozhaizi" Station on Metro Line 1 can be reached within walking distance. Multiple bus routes such as 374, 642, and 929 can directly reach the park, building a diversified and convenient transportation guarantee system of "bus+subway+taxi+self driving".
It is worth noting that during the event, with a flight ticket from June 18th to 21st, you can enjoy a 10% discount on designated stores and booths in the park, and enjoy free access to the HAHA DOG pet space.
In terms of online interaction, the Dianping platform has set up an exclusive entrance for this event. From June 15th to 21st, users can open the Dianping app and search for "Shang Xiaoka Coffee Season" to complete tasks and participate in lucky draws, winning rich gifts such as beverage coupons, refrigerator stickers, and cash red envelopes. By deeply connecting online traffic and offline experience, the event effectively extended the consumption scene, further amplifying the radiation effect and brand influence of the coffee season.
Check in with pets, details showcase the warmth of the city
This year's Shangxiaoka Coffee Season continues the pet friendly concept, and citizens and tourists are welcome to bring their beloved pets to check-in at the event site. To ensure the safety of all tourists and maintain order on site, the event explicitly prohibits dogs from entering the park. Large dogs must wear mouth cages, and all dogs only need to wear leashes throughout the entire process. The park is committed to creating a harmonious, safe, and warm public leisure space for people and pets through refined management and service details, allowing every tourist - whether on two or four feet - to fully enjoy their summer coffee time.
Empowering the platform and unleashing new vitality in regional consumption
As the forefront of economic, trade, and cultural exchanges between Qingdao's main urban area and South Korea, Chengyang District continues to tap into the diverse consumption potential of "food, shopping, tourism, and entertainment". This "Shangxiaoka" coffee season, through deep linkage with platforms such as Dianping, Didi Chuxing, and Qingdao Airport, not only enhances the accessibility and convenience of activities, but also effectively amplifies the radiation effect of consumption, injecting strong new momentum into the summer consumption market in Chengyang District.
With the successful conclusion of the first day's event, the heat of the coffee season continues to rise. From June 19th to 21st, more exciting activities will be staged in rotation. The Qingdao National Advertising Industry Park will continue to operate in a market-oriented and professional manner, bringing consumers a new consumption experience that integrates Chinese and Korean characteristics, injecting continuous vitality into the upgrading of urban consumption and the creation of an international atmosphere.
(Popular News reporter Zhang Zhongde)