越南中原传奇咖啡三十周年开启全新咖啡文化之旅Vietnam Zhongyuan Legendary Coffee celebrates its 30th anniversary and embarks on a new journey of coffee culture

2026年6月16日，正值越南中原传奇集团成立30周年重要节点，越南中原传奇咖啡正式在中国上海落地沉浸式品牌体验活动，首次完整向中国市场呈现专属的觉醒咖啡体验。本次活动以「咖啡觉醒之旅，唤醒都市能量」为主题，立足品牌独特的咖啡文化内核，为中国消费者带来原汁原味的越南咖啡生活美学。品牌能量大使朱洁静莅临活动现场，与媒体、粉丝及广大咖啡爱好者共同开启专属都市人的能量觉醒之旅。

自进入中国市场以来，越南中原传奇咖啡始终以传播「能量咖啡」品牌理念、推广「咖啡觉醒生活方式」为核心，致力于将独具特色的越南咖啡文化融入都市日常，为快节奏的现代生活提供全新的松弛体验与能量平衡方式。作为品牌能量大使，朱洁静自去年7月前往越南溯源体验后，深度认同品牌文化内核，倾心于中原传奇咖啡所传递的内在平衡、唤醒自我的生活理念。

在日常练功打磨作品、《倾城之恋》五周年特别版全国巡演的忙碌行程中，越南中原传奇滴漏咖啡始终陪伴朱洁静沉淀心绪、激发创作灵感，成为她平衡生活与工作、唤醒内在能量的重要伙伴。基于对品牌理念的深度共鸣，朱洁静主动发起体验邀约，希望让更多中国消费者感知越南滴漏咖啡背后的独特美学与生活态度。

本次上海沉浸式体验空间以极简东方美学打造，褪去都市繁杂，聚焦品牌「停下来、等一等」的核心生活哲思，全方位诠释中原传奇专属的「咖啡道」文化。在朱洁静的现场分享与专业老师的引导下，到场嘉宾沉浸式体验完整的滴漏咖啡制作流程，从开盖取粉、放置压片、注入热水到静待滴落，在慢节奏的制作过程中放空自我、调整呼吸。伴随舒缓音乐与醇厚罗布斯塔咖啡香气，众人回归自身、对话内心，在30分钟的沉浸式体验中收获内心平和与能量焕新。

此次落地上海的觉醒咖啡沉浸式活动，不仅带来正宗越南滴漏咖啡醇厚风味，更让都市人群学会在快节奏生活中放慢脚步，找寻自我能量的平衡支点。未来，越南中原传奇咖啡将持续深耕中国市场，为中国消费者带来更多源自越南邦美蜀高原的高品质咖啡产品，推动觉醒咖啡生活方式融入更多国人日常生活。

On June 16, 2026, coinciding with the important milestone of the 30th anniversary of the establishment of Vietnam Zhongyuan Legend Group, Vietnam Zhongyuan Legend Coffee officially launched an immersive brand experience event in Shanghai, China, presenting its exclusive awakening coffee experience to the Chinese market for the first time. The theme of this event is "Coffee Awakening Journey, Awakening Urban Energy", based on the unique coffee culture core of the brand, bringing authentic Vietnamese coffee lifestyle aesthetics to Chinese consumers. Brand energy ambassador Zhu Jiejing visited the event site to embark on an exclusive journey of urban energy awakening with the media, fans, and coffee enthusiasts.

Since entering the Chinese market, Vietnam Zhongyuan Legend Coffee has always focused on promoting the brand concept of "Energy Coffee" and the "Coffee Awakening Lifestyle". It is committed to integrating the unique Vietnamese coffee culture into urban daily life, providing a new relaxation experience and energy balance for fast-paced modern life. As a brand energy ambassador, Zhu Jiejing deeply identifies with the core of the brand culture and is devoted to the inner balance and self awakening philosophy conveyed by Zhongyuan Legendary Coffee since her trip to Vietnam for traceability experience in July last year.

In the busy schedule of daily practice and polishing of works, as well as the national tour of the fifth anniversary special edition of "Love in a Fallen City", Vietnam's Zhongyuan Legend Drip Coffee has always accompanied Zhu Jiejing to settle her emotions, inspire creative inspiration, and become an important partner for her to balance life and work and awaken inner energy. Based on a deep resonance with the brand concept, Zhu Jiejing actively initiated an experience invitation, hoping to make more Chinese consumers perceive the unique aesthetics and lifestyle attitude behind Vietnamese drip coffee.

This immersive experience space in Shanghai is created with minimalist Eastern aesthetics, shedding the complexity of the city and focusing on the brand's core philosophy of "stop and wait", fully interpreting the legendary "coffee shop" culture exclusive to the Central Plains. Under the guidance of Zhu Jiejing's on-site sharing and professional teachers, the guests in attendance had an immersive experience of the complete drip coffee making process, from opening the lid to take the powder, placing the tablets, injecting hot water, to waiting for the drip to fall. During the slow paced making process, they vented themselves and adjusted their breathing. Accompanied by soothing music and the rich aroma of Robusta coffee, everyone returns to themselves, engages in inner conversations, and gains inner peace and energy renewal in a 30 minute immersive experience.

The Awakening Coffee immersive event that landed in Shanghai not only brings authentic Vietnamese drip coffee with a rich flavor, but also teaches urban people to slow down in fast-paced life and find a balance point for their own energy. In the future, Vietnam Zhongyuan Legend Coffee will continue to deeply cultivate the Chinese market, bringing more high-quality coffee products from the Meishu Plateau in southern Vietnam to Chinese consumers, and promoting the integration of awakened coffee lifestyle into the daily lives of more Chinese people.