党旗伴邮行 红韵咖啡香Party flag accompanied by mail, red rhyme, coffee fragrance
（来源：中国交通新闻网）高黎贡山林木葱郁，怒江沿岸暖意绵长。每到咖啡采收季，万亩咖啡园硕果垂枝、香气漫山。穿梭山间的邮政揽投车、奔走村寨的绿衣投递员，打通深山与全国市场的流通脉络，让云南保山小粒咖啡走出峡谷、香飘四海。党旗红、邮政绿、咖啡棕，三色交织，铺展产业兴旺、群众增收的乡村振兴保山实景图。
保山作为全国核心小粒咖啡产区，咖啡豆品质出众、享誉海内外。曾几何时，群山阻隔、物流薄弱，优质咖啡困于深山，咖农守着“金果果”却难增收致富。多年来，保山邮政快递行业锚定党建引领主线，以理论铸魂、实干赋能、初心护航，深耕咖啡全产业链服务，破解产销堵点，让一颗小小咖啡豆成为带动群众共富的致富果，解锁邮政助农兴产、赋能乡村振兴实践密码。
密码一：理论领航 筑牢产业振兴“定盘密码”
思想引领实践，理论指引方向。破除城乡要素流通壁垒、完善县乡村三级寄递物流体系，是党中央推动城乡融合、助力特色农产品出山的重要部署，更是破解保山咖啡流通滞后、末梢覆盖不足的治本之策。
作为贯通城乡、服务三农的民生主力军，保山邮政快递行业坚持学用贯通、知行合一，把理论学习课堂搬进咖啡林间，把调查研究落到产业一线。通过支部联建、党员攻坚、入户走访，精准对接咖啡企业、种植农户急难愁盼，将党的创新理论转化为畅通产销、普惠惠农的务实举措，以党建聚合服务动能，为保山咖啡产业高质量发展把稳前行航向。今年，保山中咖食品有限公司党支部荣获“全国先进基层党组织”称号，成为产业链党建示范标杆。
密码二：实干赋能 解锁全链发展“增收密码”
道虽迩，不行不至；事虽小，不为不成。保山邮政快递行业搭建寄递、仓储、电商、金融一体化综合服务体系，畅通“山货进城、资源下乡”双向流通渠道，以全链条配套服务破解咖啡产业各类发展难题。
物流通脉，铺就鲜果出山快车道。针对咖啡企业旺季发货集中、物流成本偏高痛点，推行“一企一策”驻场专属服务。在中咖、景兰、比顿等龙头企业配套快递综合厂房，整合EMS、顺丰、中通、极兔、韵达、圆通组建专属服务团队，配齐仓管、封装、收寄、客服、结算全流程岗位。围绕潞江镇、东城产业园核心产区，构建“产地揽收+园区驻场+干线直发+专属客服”标准化服务模式，龙头企业实现“即产即寄、零中转直发”，日均揽收咖啡包裹超3000件。全域布局358个村级自提点、8个咖啡核心产区专属服务站，实现农户家门口便捷寄递。统筹航空、干线优质运力，定制恒温专用包装，将咖啡运输损耗严控至0.5%，国内主要城市48小时可达；依托批量议价、整车直发降低企业物流开支。全市咖啡日均寄递量达1.2万件，旺季峰值突破2万件，运输效率提升40%，仅中咖企业每年节约物流成本近百万元，产品销往全国30余个省市。创新“低空+云咖”无人机转运模式，五分钟低空航程替代一小时盘山车程，大幅减少鲜果损耗。潞江坝咖农12亩咖啡园年均减少鲜果损耗2000斤、增收8000余元。
数字兴仓，打造产业升级新引擎。依托滇西智慧云仓打造咖啡专属恒温仓配体系，通过智能分拣、统仓共配、分层托管数字化服务，化解中小咖企仓储难、时效弱、成本高痛点。数字化升级后，入驻企业物流成本下降20%，省外运输时效缩短8小时，带动60余名本地群众就近就业；十余家本土咖企入驻运营，全年仓配订单超40万单，实现产业提质、企业减负、农户增收三方共赢。2025年，人民日报、新华社等23家中央媒体集中报道保山小粒咖啡产业与云仓运营成效，显著提升保山农特产品物流品牌影响力。
普惠纾困，浇灌共同富裕同心田。聚焦咖啡产业周期长、资金周转压力大等现实难题，叠加金融、资费、电商多重惠农政策精准滴灌。创新推出“咖啡种植贷”“融资E”特色信贷产品，2025年投放涉农贷款12.62亿元。2026年以来，累计为全市咖啡合作社、加工企业发放专项产业贷款792.38万元，重点扶持18家中小咖企扩大种植、升级生产线。
借力发展，搭建咖香出海新桥梁。2025年全国两会期间，全国人大代表李志娟立足保山咖啡产业发展实情，精准提出“地标产业+快递物流”融合发展思路，点出山区物流、外销渠道等产业发展瓶颈，为咖啡产业提质拓销指明路径。依托邮政快递县乡村全域覆盖网络、驻厂专属服务、交邮邮快协同模式，结合代表建议完善产区仓储冷链、跨境物流配套，打造“咖啡+电商+寄递”一体化服务体系。发挥全网与国际物流优势，拓宽国内线上线下销路、打通海外出口通道，联动开展乡情礼包派送扩大品牌口碑，以全链条寄递服务扛起助农兴业担当。同时，省市邮政统筹调配运力开通中邮快运，搭建咖啡全链路国内外物流体系，现已与保山中咖、腾冲高黎贡山生态茶业达成俄罗斯跨境寄递合作，推动保山小粒咖啡走出峡谷、行销全国、飘香世界。
邮文旅融合，擦亮乡土特色金名片。充分发挥邮政文化载体优势，深挖保山咖啡乡土底蕴。发行《世界咖啡谷主题邮册》，快递包裹、胶带印制咖啡宣传标识；开展“有你必咖”高校暖心行动，为全国15所高校3万名保山籍学子寄送家乡咖啡礼包，覆盖20余个省份，以乡情口碑扩大品牌传播力。线上线下同步拓宽产销渠道，依托邮政网点、电商平台开设保山咖啡展销专区，常态化开展直播带货；助力乡村振兴，发挥邮政线上线下优势，利用抖音、邮乐小店、塑源直播等线上平台助力保山咖啡出省，2025年通过线上渠实现交易额1200多万元，2026年1-6月实现交易额480多万元，同时通过参加邮政系统在北京开展的年中大促展销，打通结线下渠道，以跨省调拨方式实现交易额10余万元。
密码三：初心坚守 绘就城乡振兴“共富密码”
利民为本，服务为民。保山邮政快递行业以党建为引领，深度嵌入咖啡种植、加工、仓储、流通、销售、品牌培育全链条，彻底扭转保山咖啡“藏在深山、质优价平、流通受限”旧格局，走出一条党建领航、寄递赋能、产业提质、群众共富、乡村蝶变的特色振兴路径。
如今高黎贡山下、怒江两岸，产业扎根田间、销路连通云端、乡村焕发活力，大批青年返乡投身咖啡创业，村寨因咖兴旺、因邮致富。产业兴旺、生态宜居、生活富足的乡村实景，正是总书记“三农”工作重要论述在保山落地生根的生动实践。
一枚咖啡豆，承载山野致富希望；一条山间邮路，联通山海发展机遇；一抹红韵底色，书写乡村振兴答卷。党旗飘扬之处，邮路通达无阻；红韵浸润之地，产业生生不息。2026年作为“十五五”开局起步关键之年，保山邮政快递行业将持续深学笃行党的创新理论，紧扣城乡融合、共同富裕发展目标，坚持党建铸魂、实干立身、普惠惠民，让党旗红、邮政绿、咖啡红三色在怒江之畔交相辉映，推动保山小粒咖啡醇香飘向更远山海，持续铺展新时代保山乡村振兴壮美画卷。
(Source: China Communications News Network) Gaoligong Mountain is lush with trees, and the warmth along the Nu River stretches for a long time. During the coffee harvest season, the ten thousand acre coffee plantation produces abundant fruit branches and emits a fragrant aroma throughout the mountains. Postal delivery vehicles shuttling through the mountains and green clothed couriers running through villages, connecting the circulation network between the deep mountains and the national market, allowing Yunnan Baoshan small grain coffee to go out of the canyon and spread its fragrance all over the world. The party flag red, postal green, and coffee brown are interwoven in three colors, presenting a realistic picture of rural revitalization in Baoshan with prosperous industries and increased income for the masses.
Baoshan, as a core small grain coffee production area in China, has outstanding coffee bean quality and is renowned both domestically and internationally. Once upon a time, mountains blocked the way and logistics were weak, trapping high-quality coffee in the deep mountains. Coffee farmers guarded the "golden fruit" but found it difficult to increase their income and become wealthy. For many years, Baoshan Postal and Express Industry has anchored the main line of party building, forged the soul with theory, empowered with practical work, and protected by the original intention. It has deeply cultivated the entire coffee industry chain service, cracked the production and sales bottleneck, and made a small coffee bean a wealth fruit that drives the masses to become prosperous together, unlocking the practical code of postal assistance to agriculture and rural revitalization.
Password 1: Theoretical guidance to strengthen the "fixed password" for industrial revitalization
Thought leads practice, theory guides direction. Breaking down barriers to the circulation of urban and rural factors and improving the three-level delivery logistics system between counties and villages are important deployments of the Party Central Committee to promote urban-rural integration and help characteristic agricultural products to emerge from the market. They are also fundamental solutions to address the lagging circulation and insufficient coverage of Baoshan coffee.
As the main force of people's livelihood that connects urban and rural areas and serves agriculture, rural areas, and farmers, Baoshan Postal Express Industry adheres to the integration of learning and application, and the integration of knowledge and action. It brings theoretical learning classrooms into the coffee forest and conducts investigations and research on the front line of the industry. Through branch joint construction, party member efforts, and home visits, we accurately connect with coffee companies and farmers who are in urgent need of assistance. We transform the Party's innovative theories into practical measures to facilitate production and sales, and benefit farmers. With the gathering of service momentum through Party building, we aim to steer the way for the high-quality development of Baoshan coffee industry. This year, the Party branch of Baoshan Zhongka Food Co., Ltd. was awarded the title of "National Advanced Grassroots Party Organization" and became a demonstration benchmark for Party building in the industrial chain.
Password 2: Empowering with practical work unlocks the "revenue increasing password" for full chain development
Although the road is close, it cannot be reached; Although things are small, they cannot be accomplished without effort. Baoshan Postal and Express Industry has established an integrated service system for delivery, warehousing, e-commerce, and finance, facilitating the two-way flow of "mountain goods entering the city and resources going to the countryside", and solving various development problems in the coffee industry with full chain supporting services.
Logistics connectivity lays the fast lane for fresh fruits to leave the mountains. To address the pain points of concentrated shipments and high logistics costs during peak season for coffee companies, we will implement a "one enterprise, one policy" on-site exclusive service. We have integrated EMS, SF Express, ZTO Express, Jitu Express, Yunda Express, and YTO Express to form a dedicated service team at leading enterprises such as Zhongka, Jinglan, and Biton, and equipped them with positions for warehouse management, packaging, shipping, customer service, and settlement throughout the entire process. Centered around the core production areas of Lujiang Town and Dongcheng Industrial Park, a standardized service model of "origin collection+park presence+mainline direct delivery+exclusive customer service" has been established. Leading enterprises have achieved "immediate production and delivery, zero transit direct delivery", with an average daily collection of over 3000 coffee packages. 358 village level self pickup points and 8 exclusive service stations for coffee core production areas are deployed throughout the region to achieve convenient delivery at the doorstep of farmers. Coordinate high-quality aviation and trunk transportation capacity, customize temperature controlled special packaging, strictly control coffee transportation loss to 0.5%, and reach major cities in China within 48 hours; Relying on bulk bargaining and direct delivery of vehicles to reduce logistics expenses for enterprises. The daily average delivery volume of coffee in the city has reached 12000 pieces, with peak season exceeding 20000 pieces, and transportation efficiency improving by 40%. Only Chinese coffee enterprises save nearly one million yuan in logistics costs every year, and their products are sold to more than 30 provinces and cities across the country. Innovate the "low altitude+cloud coffee" drone transportation mode, replacing the one hour mountain drive with a five minute low altitude range, significantly reducing the loss of fresh fruits. The 12 acre coffee plantation in Lujiangba reduces the loss of fresh fruits by an average of 2000 kilograms per year and increases income by more than 8000 yuan.
Digitally revitalizing warehouses and creating a new engine for industrial upgrading. Relying on the Dianxi Smart Cloud Warehouse to create a coffee exclusive constant temperature warehouse distribution system, through intelligent sorting, centralized warehouse distribution, and layered management digital services, it solves the pain points of storage difficulties, weak timeliness, and high costs for small and medium-sized coffee enterprises. After digital upgrading, the logistics costs of settled enterprises have decreased by 20%, the transportation time outside the province has been shortened by 8 hours, and more than 60 local residents have been employed nearby; More than ten local coffee companies have settled in and operated, with over 400000 warehouse and distribution orders throughout the year, achieving a win-win situation of improving industry quality, reducing enterprise burden, and increasing farmers' income. In 2025, 23 central media outlets including People's Daily and Xinhua News Agency will focus on reporting on the Baoshan small grain coffee industry and the effectiveness of cloud warehouse operations, significantly enhancing the brand influence of Baoshan agricultural specialty product logistics.
Inclusive relief, nurturing common prosperity and solidarity. Focusing on the practical challenges of the coffee industry, such as long cycles and high capital turnover pressure, coupled with precise drip irrigation of multiple agricultural policies in finance, tariffs, and e-commerce. Innovatively launching "Coffee Planting Loan" and "Financing E" characteristic credit products, with a total investment of 1.262 billion yuan in agricultural loans by 2025. Since 2026, a total of 7.9238 million yuan in special industrial loans have been issued to coffee cooperatives and processing enterprises in the city, with a focus on supporting 18 small and medium-sized coffee enterprises to expand planting and upgrade production lines.
Leveraging development to build a new bridge for coffee to go global. During the National People's Congress and Chinese People's Political Consultative Conference in 2025, Li Zhijuan, a representative of the National People's Congress, based on the actual development of the coffee industry in Baoshan, accurately proposed the integrated development concept of "landmark industry+express logistics", pointed out the bottlenecks in the development of industries such as logistics and export channels in mountainous areas, and pointed out the path for improving the quality and expanding sales of the coffee industry. Relying on the comprehensive coverage network of postal and express delivery in rural areas, factory exclusive services, and the collaborative mode of postal and express delivery, combined with the suggestions of representatives, we will improve the cold chain warehousing and cross-border logistics support in production areas, and create an integrated service system of "coffee+e-commerce+delivery". Give full play to the advantages of the entire network and international logistics, expand domestic online and offline sales channels, open up overseas export channels, and jointly carry out rural gift package delivery to expand brand reputation, and shoulder the responsibility of assisting agriculture and industry with full chain delivery services. At the same time, the provincial and municipal postal services have coordinated the allocation of transportation capacity and launched the China Post Express, establishing a full chain domestic and international logistics system for coffee. They have now reached cross-border delivery cooperation with Baoshan Zhongka and Tengchong Gaoligongshan Ecological Tea Industry in Russia, promoting Baoshan small grain coffee to go out of the canyon, market nationwide, and spread worldwide.
Integrating postal, cultural, and tourism industries, polishing the golden business card of local characteristics. Fully leverage the advantages of postal cultural carriers and deeply explore the local heritage of Baoshan Coffee. Publish the "World Coffee Valley Theme Stamp Album", express packages, and tape printed coffee promotional logos; Carry out the "You Must Have Coffee" university heartwarming action, sending hometown coffee gift packages to 30000 Baoshan students from 15 universities across the country, covering more than 20 provinces, and expanding brand communication through local sentiment and reputation. Simultaneously expanding production and sales channels both online and offline, relying on postal outlets and e-commerce platforms to establish Baoshan Coffee exhibition and sales zones, and regularly conducting live streaming sales; We will help rural revitalization, give full play to the online and offline advantages of postal services, and use online platforms such as Tiktok, Youle Store, and Shuyuan Live to help Baoshan Coffee leave the province. In 2025, we will achieve a turnover of more than 12 million yuan through online channels, and in January June 2026, we will achieve a turnover of more than 4.8 million yuan. At the same time, we will participate in the mid year large-scale promotion of sales in Beijing through the postal administration system, open up offline channels, and achieve a turnover of more than 100000 yuan through trans provincial transfer.
Password Three: Adhere to the Original Aspiration and Draw the "Code for Common Prosperity" for Urban and Rural Revitalization
Putting the people first, serving the people. The postal and express delivery industry in Baoshan is led by Party building, deeply embedded in the entire chain of coffee planting, processing, warehousing, circulation, sales, and brand cultivation, completely reversing the old pattern of Baoshan coffee being "hidden in the deep mountains, with high quality and low price, and limited circulation", and creating a characteristic revitalization path of Party building leadership, postal empowerment, industrial quality improvement, mass prosperity, and rural transformation.
Nowadays, at the foot of Gaoligong Mountain and on both sides of the Nu River, industries are rooted in the fields, sales channels are connected to the clouds, and rural areas are revitalized. A large number of young people return to their hometowns to engage in coffee entrepreneurship, and villages are prosperous due to coffee and postal services. The thriving industries, livable ecology, and prosperous living conditions in rural areas are the vivid practice of General Secretary Xi Jinping's important discourse on agriculture, rural areas, and farmers taking root in Baoshan.
A coffee bean, carrying the hope of prosperity in the mountains and wilderness; A mountain postal route connecting the development opportunities of mountains and seas; A touch of red background color, writing the answer to rural revitalization. Wherever the party flag flies, postal routes are unobstructed; In a place where the fragrance of red permeates, industries thrive endlessly. In 2026, as a crucial year for the start of the 15th Five Year Plan, the postal and express delivery industry in Baoshan will continue to deeply study and implement the innovative theories of the Party, closely adhere to the development goals of urban-rural integration and common prosperity, adhere to the spirit of Party building, practical work, and universal benefit for the people, let the red party flag, postal green, and coffee red complement each other on the banks of the Nu River, promote the fragrance of Baoshan small grain coffee to drift further into the mountains and seas, and continue to spread the magnificent picture of rural revitalization in Baoshan in the new era.