侨乡咖啡香 - “从种子到杯子”的侨乡咖啡，台山利用资源优势和工业根基构建完整产业链条Overseas Chinese Coffee Fragrance - "From Seed to Cup" Overseas Chinese Coffee, Taishan leverages its resource advantages and industrial foundation to build a complete industrial chain

炎炎夏日，台山四处弥漫着浓浓的咖啡香气。在城市街道、乡村圩镇，当地300余家咖啡店遍布街头巷尾，进店啜饮一口冰美式，清爽提神，驱散闷热；在端芬镇、冲蒌镇、三合镇的咖啡种植园，20余公顷咖啡树健康成长，包括卡蒂姆、瑰夏、罗布斯塔、萨奇姆等多个品种；本土咖啡器具企业生产的“台山造”咖啡机、咖啡杯品质优良，备受海内外客户喜爱。    

本月初，台山市咖啡产业发展专题会议召开，分析台山咖啡产业发展现状，听取相关企业代表意见建议、凝聚发展共识，全链条推动咖啡产业高质量发展。近年来，台山市深入贯彻落实江门市“侨都咖啡”产业高质量发展战略部署，立足侨乡资源优势和制造业基础，围绕消费培育、产业招商、业态创新三个重点方向，推动咖啡产业从散点发展向体系化构建转变，初步形成设备制造、精深加工、消费体验相互支撑的产业发展格局。

稳步推进试点

科技赋能破解种植难题

在台山市红岭种子园绿区湿加松种子园的林下种植区，300棵咖啡树在湿加松母树的“脚下”有序排列，阳光穿过湿加松树冠，洒落在枝繁叶茂的咖啡树上。这批咖啡树有罗布斯塔、利比里卡2个品种，于2023年4月完成定植。

这片占地0.4公顷的林下种植区，是台山市红岭种子园开展林下咖啡套种试验的其中一块“拼图”。2023年以来，园区依托现有松树林资源，分三批次开展咖啡树差异化栽培试验，探索林业复合经营模式，提升林地空间利用率与综合经济效益。截至今年6月，园区林下咖啡总种植面积超过7公顷，共有15个品种，其中萨其姆、卡蒂姆、SL24、585在本地的适应性得到了初步验证。

台山市红岭种子园开展咖啡树差异化栽培试验，探索林业复合经营模式，提升林地空间利用率与综合经济效益。

在三合镇，广东龙飞生物有限公司（以下简称“龙飞生物”）传来喜讯，该公司在台山培育的第三代咖啡种苗已经结果。6月23日，记者在龙飞生物的种植基地看到，大片一人多高的咖啡树占据了山坡，它们的枝条上挂满了成串果实，基地内部建有大片培育咖啡种苗的遮阳棚。该公司总经理禤文生指着旁边一株较矮的咖啡树介绍：“这是我们培育的第三代咖啡种苗，枝条已经挂果，不少种苗已于今年清明前后被省外客户买走。”

台山与咖啡结缘已久，早在80年前，喝咖啡已经成为当地不少市民的生活习惯。然而，在这片土地上种出结果率高、产量高的咖啡树，并不是一件容易的事情，“种什么”“怎么种”“谁来种”三个难题亟待解决。

在台山种植咖啡树，首先要解决外来咖啡树品种“水土不服”的问题。台山海拔低、夏季高温强光，易造成咖啡树落叶落果、风味变差；雨季多雨，花期授粉受阻、空果率高，且田间易积水烂根；沿海台风频发，易折枝倒苗；红壤酸化板结、肥力不足，外来咖啡树品种难以适配本地环境。此外，不少本地农户种植咖啡树仍沿用传统粗放模式，尚未形成适合本地实际的标准化种植技术规程，而且现有种植以零散试种为主，缺乏龙头企业带动，农户参与种植的积极性和收益保障不足。

如今，破解这三个难题的方法在台山相继有了答案。

    

在“种什么”“怎么种”方面，台山市红岭种子园通过专项试验系统筛选适配台山气候、林地条件的优良咖啡树主推品种，总结林下复合种植标准化管护技术规程，形成可复制、可推广的咖啡树本土化栽培技术体系。龙飞生物拟与海南、云南等国内知名咖啡种质资源库合作，结合类似产区的经验，通过品种适应性种植以及品种规范化生产管理，精心选育更适应台山气候与土壤的优势种苗与种群。

    

在“谁来种”方面，建立联农带农机制是关键。有业内人士建议，应鼓励本地加工企业与种植基地建立长期的合作关系，稳定农户收益预期；支持有条件的镇村成立种植合作社，组织农户统一品种、统一技术、统一管理、统一销售，提高标准化水平和议价能力；对带动农户成效显著的经营主体，在涉农项目申报、资金方面给予支持。

在台山种出结果率高、产量高的咖啡树，需要解决“种什么”“怎么种”“谁来种”三个难题。

制造业基础稳固

“台山造”咖啡产品受青睐

对于咖啡师、咖啡爱好者来说，一台优质可靠的咖啡机，是保证咖啡出品标准化、风味稳定的好伙伴。

在台山市爱生电器有限公司（以下简称“爱生电器”）的装配车间流水线上，工人们熟练地组装“磨豆二合一系列”咖啡机。在经过严格的压力测试、漏水测试和萃取测试后，这批实现磨豆、冲煮一体化的咖啡机将远渡重洋，送到国外客户的手中。“不久前，西班牙和以色列的客户找我们下了订单，每单5000台。”爱生电器产品经理冼贤文说。

爱生电器生产咖啡机最早可追溯到2016年，企业技术人员参考从美国带回的样机进行研发、改造，生产出半自动咖啡机。多年来，企业不断更新迭代自家产品，逐渐从模仿走向自主创新，向市场推出了多款品质过硬的咖啡机，在国内外市场赢得了稳定的客户群和良好的口碑。如今，咖啡机已成为爱生电器重点发展的核心品类和增长引擎，去年企业共售出11.3万台咖啡机，年产值超6700万元。

咖啡机已成为爱生电器重点发展的核心品类和增长引擎，去年企业共售出11.3万台咖啡机，年产值超6700万元。 陈素敏 摄

“在聚焦家用半自动咖啡机研发生产的同时，我们正在向商用咖啡机领域进军，目前已成功研发3款机型。今年，历经数月技术攻关后，新款商用全自动咖啡机的研发工作已进入收尾阶段，即将实现量产。”冼贤文说。

作为“台山制造”的重要板块，以爱生电器等企业为代表的台山咖啡器具产业初步形成规模，体系较为完善，2025年产值约1.83亿元。在咖啡整机制造领域，有爱生电器等咖啡机制造企业；在配套领域，台山集聚了日升餐厨科技（广东）有限公司、广东佰朋实业有限公司等厂商，前者推出的“SUNNEX新力士”品牌咖啡鼎、咖啡壶，可满足家庭和专业厨房的多种需求，后者有丰富的咖啡饮品铝罐等铝包装材料生产经验，发展势头强劲。

在咖啡饮料生产领域，深耕咖啡茶饮行业27年的江门市潮熹食品有限公司打造了“搬豆人”品牌，以“全球好咖啡，我们搬给你”为品牌使命，精选全球优质咖啡产区，整合精品咖啡资源，通过专业烘焙与稳定品控，为咖啡馆、餐饮品牌及广大消费者提供高品质精品咖啡解决方案。同时，搬豆人致力于打造一个连接咖啡人与咖啡产业的平台，涵盖咖啡烘焙、产品研发、咖啡教育、生豆贸易、创业赋能及行业交流，让更多人因咖啡相聚，共同探索精品咖啡的更多可能。

江门市潮熹食品有限公司打造了“搬豆人”品牌，致力于为咖啡馆、餐饮品牌及广大消费者提供高品质精品咖啡解决方案。 企业供图

过去，台山在咖啡精深加工环节存在空白。2025年末，广东渭涞食品科技有限公司的现代化生产基地在台山市白沙镇落地，引进智能化冷萃咖啡饮品生产线，规划年加工能力1万吨、年产值约1.5亿元，预计2027年二季度正式投产。从此，台山咖啡精深加工实现了突破。

有业内人士指出，从咖啡加工环节来看，台山仍存在精深加工能力不足、“政策—主体—科技”支撑体系尚未形成等问题，需要走好“政策引导、主体培育、科技支撑”的增值路径。例如，研究出台台山市咖啡产业扶持措施，主动对接金融机构，引导开发“侨咖贷”等专属信贷产品；着力培育龙头企业和打造产业平台，重点面向佛山、深圳、上海等地开展精准招商；主动对接科研机构、专业院校，搭建产学研合作平台。

消费市场活跃

“咖啡+”融合模式不断创新

在台山，越来越多人把咖啡店当成除家庭和工作场所以外的“第三空间”。它是与三五好友相聚交谈的“聊天室”，是可以随时喝咖啡提神的“办公室”，是满载咖啡香气与轻柔音乐的“图书角”，是供人逃离城市喧嚣的“避风港”……一家家或开在繁华商圈，或藏在居民楼下，或栖身乡野的咖啡店，满足着人们的多样需求和喜好。

在这一趋势下，近年来，台山咖啡消费市场规模持续扩大，咖啡消费氛围日益浓厚，经营主体呈现快速增长态势。截至目前，店名含“咖啡”的商家超过300家，近五年增长率超300%。市场主体形成“连锁品牌+本土精品”的双轮驱动格局，除了瑞幸咖啡、星巴克等连锁品牌外，台山本地还培育出“标题靓啡”“樱桃君咖啡”“日常咖啡”等精品咖啡店59家，其中4家门店入选江门市评选的首批侨都特色咖啡店。

近年来，台山咖啡消费市场规模持续扩大，咖啡消费氛围日益浓厚，经营主体呈现快速增长态势。

台山人喝咖啡喝出了新花样，“咖啡+”融合模式不断创新。

“咖啡下乡”新风在台山乡村兴起，咖啡消费从城区向镇村延伸，逐步形成多个乡村咖啡消费节点。在水步镇，百年侨校光华学校旧址得到活化，变身“禾与荷”精品民宿，慕禾咖啡馆就坐落其中。走进店内，即可坐拥270°稻田景观，这里很快成为粤港澳大湾区 “热门打卡地”。在冲蒌镇，旧粮仓经过“爆改”，成为现代工业风咖啡店，试运营期间吸引超万名市民和游客，生意火爆。端芬镇连续三年在梅家大院举办咖啡主题活动，累计吸引游客超20万人次。“咖啡+侨圩”“咖啡+稻田”“咖啡+粮仓”等融合模式在台山初步形成。

在台城街道泡步村，本土文旅创业者林志成取得翘庐法式侨墅的托管权后，将其改造为“翘庐1922”民宿，由美籍返乡青年李旻禧运营。腐乳咖啡是“翘庐1922”民宿不可错过的特色饮品，用腐乳调配而成的奶盖赋予咖啡咸香风味，“咖啡+非遗”充分展现当地乡土物产特色。

台山市红岭种子园则依托“咖啡+自然教育”，全方位普及咖啡文化。园区常态化开展研学活动，组织市民、游客入园观摩咖啡树种植，体验鲜果采摘、加工烘焙实操；推出咖啡苗木认种、咖啡渣手作等趣味DIY活动；借力侨乡咖啡相关活动，宣传台山本土咖啡产业。

台山人喝咖啡喝出了新花样，“咖啡+”融合模式不断创新。

此外，台山市连续举办咖啡生活周、咖啡面包周、咖啡杯测等活动，持续培育咖啡消费文化，其中，2025年首届咖啡生活周吸引全国超100个优质品牌参展。

下一步，台山市将聚焦消费端，不断打造消费新场景，激发消费新活力。例如，规划建设小型咖啡庄园，让消费者体验“从种子到杯子”的完整过程；依托梅家大院、海口埠等侨圩景点有机植入精品咖啡馆，打造具有侨乡辨识度的文旅消费场景；推出“侨乡夜咖”“稻田晚咖”等特色活动，拓展咖啡门店的夜间消费场景；加快成立台山市咖啡协会，定期举办咖啡文化沙龙、新品发布会、咖啡拉花比赛等活动，培育活跃的咖啡社群文化。

百年前，咖啡作为一种舶来品，被海外打拼的华侨带入台山；如今，咖啡成为融入市民日常的一种生活方式，发展成从咖啡种植、制造加工到消费市场的产业链，也是台山特色产业高质量发展的一张新名片。

Opening language

When the lingering warmth of a hundred years of overseas Chinese history collides with the fresh aroma of coffee, the flavor story spanning mountains and seas is opened. This column will take you to trace the history of coffee in overseas Chinese hometowns, visit characteristic village cafes, and talk to practitioners in the industry chain... In every long sip of sweetness, you will understand the gentle vein unique to Taishan, immersed in the sea breeze and nostalgia.

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Jiangmen Daily, June 25, 2026, Page B03

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In the scorching summer, Taishan is filled with a strong aroma of coffee. In urban streets and rural towns, there are over 300 coffee shops scattered throughout the streets and alleys. Enter the shop and take a sip of iced Americano, refreshing and invigorating, dispelling the stuffiness; In the coffee plantations of Duanfen Town, Chonglou Town, and Sanhe Town, over 20 hectares of coffee trees have grown healthily, including multiple varieties such as Katim, Guixia, Robusta, and Sachim; The "Taishan made" coffee machines and cups produced by local coffee utensil enterprises have excellent quality and are highly favored by customers at home and abroad.     

At the beginning of this month, a special conference on the development of the coffee industry in Taishan was held to analyze the current situation of the coffee industry in Taishan, listen to the opinions and suggestions of relevant enterprise representatives, consolidate development consensus, and promote high-quality development of the coffee industry throughout the entire chain. In recent years, Taishan City has been deeply implementing the high-quality development strategy of Jiangmen's "Qiaodu Coffee" industry, based on the advantages of overseas Chinese resources and manufacturing foundation, and focusing on three key directions of consumption cultivation, industry investment promotion, and business innovation, promoting the transformation of the coffee industry from scattered development to systematic construction, and initially forming an industrial development pattern of equipment manufacturing, deep processing, and consumer experience supporting each other.

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Steadily advancing pilot projects

Technology empowers to solve planting problems

In the understory planting area of Hongling Seed Park Green Zone Wet Plus Pine Seed Park in Taishan City, 300 coffee trees are arranged in an orderly manner under the "feet" of the wet Plus Pine mother tree, with sunlight shining through the wet Plus Pine crown and onto the lush coffee trees. This batch of coffee trees includes two varieties, Robusta and Libirica, and will be planted in April 2023.

This 0.4-hectare understory planting area is one of the "puzzle pieces" of the understory coffee intercropping experiment conducted by Hongling Seed Park in Taishan City. Since 2023, the park has relied on existing pine forest resources to carry out differentiated cultivation experiments of coffee trees in three batches, explore forestry compound management models, and improve forest space utilization and comprehensive economic benefits. As of June this year, the total planting area of coffee under the forest in the park exceeded 7 hectares, with a total of 15 varieties, including Saqim, Katim SL24、 The adaptability of 585 in the local area has been preliminarily verified.

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The Hongling Seed Garden in Taishan City is conducting differentiated cultivation experiments on coffee trees, exploring forestry compound management models, and improving forest space utilization and comprehensive economic benefits.

In Sanhe Town, Guangdong Longfei Biotechnology Co., Ltd. (hereinafter referred to as "Longfei Biotechnology") has good news that the third-generation coffee seedlings cultivated by the company in Taishan have already borne fruit. On June 23rd, the reporter saw at Longfei Biotechnology's planting base that large areas of coffee trees over one person tall occupied the hillside, with clusters of fruits hanging from their branches. There were also large sunshades built inside the base for cultivating coffee seedlings. The general manager of the company, Wen Sheng, pointed to a shorter coffee tree next to it and introduced, "This is the third generation of coffee seedlings we have cultivated. The branches have already hung fruits, and many seedlings have been bought by customers outside the province around Qingming this year

Taishan has been associated with coffee for a long time. As early as 80 years ago, drinking coffee had become a lifestyle habit for many local residents. However, planting high-yield coffee trees on this land is not an easy task, and the three difficult questions of "what to plant," "how to plant," and "who will plant" urgently need to be solved.

To plant coffee trees in Taishan, the first step is to solve the problem of foreign coffee tree varieties not adapting to the local conditions. Taishan has a low altitude and high temperature and strong light in summer, which can easily cause coffee trees to fall leaves and fruits, and the flavor to deteriorate; During the rainy season, pollination is hindered during the flowering period, the empty fruit rate is high, and the field is prone to waterlogging and root rot; Frequent typhoons along the coast can easily cause branches and seedlings to collapse; Red soil acidification, compaction, and insufficient fertility make it difficult for foreign coffee tree varieties to adapt to the local environment. In addition, many local farmers still use traditional extensive planting methods for coffee trees, and have not yet formed standardized planting techniques that are suitable for local conditions. Moreover, the current planting is mainly based on scattered trial planting, lacking the drive of leading enterprises, and the enthusiasm and income guarantee of farmers to participate in planting are insufficient.

Nowadays, there are answers to these three difficult problems in Taishan.

In terms of "what to plant" and "how to plant", Hongling Seed Garden in Taishan City has screened excellent coffee tree varieties that are suitable for Taishan's climate and forest conditions through a special experimental system, summarized standardized management and protection technology regulations for understory compound planting, and formed a replicable and promotable localized cultivation technology system for coffee trees. Longfei Biotechnology plans to collaborate with well-known coffee germplasm resource banks in Hainan, Yunnan, and other regions in China. Based on the experience of similar production areas, we will carefully select superior seedlings and populations that are more suitable for the climate and soil of Taishan through variety adaptation planting and standardized production management.

In terms of 'who will plant', establishing a mechanism of joint agriculture and agricultural support is key. Industry insiders suggest that local processing enterprises should be encouraged to establish long-term cooperative relationships with planting bases to stabilize farmers' income expectations; Support towns and villages with conditions to establish planting cooperatives, organize farmers to unify varieties, technologies, management, and sales, and improve standardization and bargaining power; Provide support in the application and funding of agricultural projects for business entities that have achieved significant results in driving farmers.

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To plant coffee trees with high yield and high yield in Taishan, three difficult problems need to be solved: "what to plant", "how to plant", and "who will plant".

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The manufacturing industry has a solid foundation

Taishan made coffee products are favored

For baristas and coffee enthusiasts, a high-quality and reliable coffee machine is a good partner to ensure standardized coffee production and stable flavor.

On the assembly line of Aisheng Electric Appliance Co., Ltd. (hereinafter referred to as "Aisheng Electric Appliance") in Taishan City, workers proficiently assemble the "Grinding Bean 2-in-1 Series" coffee machine. After rigorous pressure testing, water leakage testing, and extraction testing, this batch of coffee machines that integrate grinding and brewing will be transported across the ocean to foreign customers. Not long ago, customers from Spain and Israel placed orders with us for 5000 units each, "said Xian Xianwen, product manager of Aisheng Electric.

The production of coffee machines by Aisheng Electric can be traced back to 2016. The company's technical personnel referred to the prototype brought back from the United States for research and development, and transformed it into a semi-automatic coffee machine. Over the years, the company has continuously updated and iterated its own products, gradually moving from imitation to independent innovation, and has launched multiple high-quality coffee machines to the market, winning a stable customer base and a good reputation in domestic and foreign markets. Nowadays, coffee machines have become the core category and growth engine of Aisheng Electric's key development. Last year, the company sold 113000 coffee machines with an annual output value of over 67 million yuan.

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Coffee machines have become the core category and growth engine of Aisheng Electric's key development. Last year, the company sold 113000 coffee machines with an annual output value of over 67 million yuan. Photo by Chen Sumin

While focusing on the research and production of household semi-automatic coffee machines, we are also expanding into the field of commercial coffee machines. Currently, we have successfully developed three models. This year, after several months of technical breakthroughs, the research and development of the new commercial fully automatic coffee machine has entered the final stage and is about to achieve mass production, "said Xian Xianwen.

As an important sector of "Taishan Manufacturing", the Taishan coffee utensil industry, represented by enterprises such as Aisheng Electric, has initially formed a scale and a relatively complete system, with an output value of about 183 million yuan in 2025. In the field of coffee machine manufacturing, there are coffee machine manufacturing enterprises such as Aisheng Electric; In the supporting field, Taishan has gathered manufacturers such as Risheng Kitchen Technology (Guangdong) Co., Ltd. and Guangdong Baipeng Industrial Co., Ltd. The former has launched the "SUNNEX New Lux" brand coffee tripods and coffee pots, which can meet various needs of households and professional kitchens. The latter has rich experience in the production of aluminum packaging materials such as coffee beverage aluminum cans, and has a strong development momentum.

In the field of coffee beverage production, Jiangmen Chaoxi Food Co., Ltd., which has been deeply involved in the coffee and tea beverage industry for 27 years, has created the "Bean Mover" brand with the brand mission of "We bring you the best coffee in the world". We select high-quality coffee producing areas around the world, integrate premium coffee resources, and provide high-quality boutique coffee solutions for cafes, catering brands, and consumers through professional roasting and stable quality control. At the same time, Moving Beans is committed to creating a platform that connects coffee professionals with the coffee industry, covering coffee roasting, product research and development, coffee education, green bean trade, entrepreneurial empowerment, and industry exchanges, allowing more people to gather together for coffee and explore more possibilities for premium coffee.

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Jiangmen Chaoxi Food Co., Ltd. has created the "Bean Mover" brand, dedicated to providing high-quality boutique coffee solutions for cafes, catering brands, and consumers. Enterprise image supply

In the past, Taishan had a gap in the deep processing of coffee. At the end of 2025, the modern production base of Guangdong Weilai Food Technology Co., Ltd. will be established in Baisha Town, Taishan City, introducing an intelligent cold brew coffee beverage production line with a planned annual processing capacity of 10000 tons and an annual output value of about 150 million yuan. It is expected to be officially put into operation in the second quarter of 2027. From then on, Taishan Coffee achieved a breakthrough in deep processing.

Industry insiders have pointed out that from the perspective of coffee processing, Taishan still has problems such as insufficient deep processing capabilities and the lack of a "policy subject technology" support system. It is necessary to take a good value-added path of "policy guidance, subject cultivation, and technology support". For example, research and introduce support measures for the coffee industry in Taishan City, actively connect with financial institutions, and guide the development of exclusive credit products such as "Qiaoca Loan"; Efforts will be made to cultivate leading enterprises and build industrial platforms, with a focus on targeted investment promotion in Foshan, Shenzhen, Shanghai and other places; Proactively connect with scientific research institutions and professional colleges, and build a platform for industry university research cooperation.

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The consumer market is active

The integration mode of "coffee+" continues to innovate

In Taishan, more and more people regard coffee shops as a "third space" besides their homes and workplaces. It is a "chat room" where you can gather with three or five friends to chat, an "office" where you can drink coffee anytime to refresh yourself, a "book corner" filled with the aroma of coffee and soft music, and a "safe haven" for people to escape the hustle and bustle of the city... Coffee shops that are opened in bustling commercial districts, hidden under residential buildings, or live in rural areas satisfy people's diverse needs and preferences.

Under this trend, in recent years, the scale of Taishan coffee consumption market has continued to expand, the coffee consumption atmosphere has become increasingly strong, and the operating entities have shown a rapid growth trend. As of now, there are over 300 merchants whose store names contain "coffee", with a growth rate of over 300% in the past five years. The market entities have formed a dual wheel driving pattern of "chain brands+local boutique". In addition to chain brands such as Luckin Coffee and Starbucks, Taishan has also cultivated 59 boutique coffee shops such as "Title Beautiful Coffee", "Cherry King Coffee", and "Daily Coffee". Among them, 4 stores were selected as the first batch of Qiaodu specialty coffee shops in Jiangmen City.

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In recent years, the coffee consumption market in Taishan has continued to expand, and the atmosphere of coffee consumption has become increasingly strong. The operating entities have shown a rapid growth trend.

Taishan people have come up with new ways to drink coffee, constantly innovating the "coffee+" fusion model.

The new trend of "coffee going to the countryside" has emerged in rural areas of Taishan, and coffee consumption has extended from urban areas to towns and villages, gradually forming multiple rural coffee consumption nodes. In Shuibu Town, the former site of Guanghua School, a century old overseas Chinese school, has been revitalized and transformed into a boutique homestay called "He and He". Muhe Cafe is located within it. Entering the store, you can enjoy a 270 ° view of rice paddies, which quickly became a popular check-in spot in the Guangdong Hong Kong Macao Greater Bay Area. In Chonglou Town, the old grain warehouse has undergone "explosive transformation" and become a modern industrial style coffee shop. During the trial operation period, it attracted over 10000 citizens and tourists, and the business was booming. Duanfen Town has held coffee themed events at Meijia Courtyard for three consecutive years, attracting over 200000 visitors. The integration models of "coffee+Qiaoxu", "coffee+rice fields", and "coffee+granary" have initially taken shape in Taishan.

In Paobu Village, Taicheng Street, local cultural and tourism entrepreneur Lin Zhicheng obtained the custody of the Qiaolu French Overseas Chinese Villa and transformed it into the "Qiaolu 1922" homestay, operated by American returnee Li Minxi. Fermented bean curd coffee is a special drink that can not be missed in the "Qiaolu 1922" homestay. The milk cover made of Fermented bean curd gives the coffee a salty flavor, and "coffee+intangible cultural heritage" fully demonstrates the characteristics of local local products.

The Hongling Seed Garden in Taishan City relies on "coffee+nature education" to promote coffee culture in all aspects. Regularly conducting research and learning activities in the park, organizing citizens and tourists to observe coffee tree planting, experience fresh fruit picking, processing, and baking practices; Launch fun DIY activities such as identifying coffee seedlings and making coffee grounds by hand; Utilize coffee related activities in overseas Chinese towns to promote the local coffee industry in Taishan.

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Taishan people have come up with new ways to drink coffee, constantly innovating the "coffee+" fusion model.

In addition, Taishan City has continuously held activities such as Coffee Life Week, Coffee Bread Week, and Coffee Cup Testing to cultivate a coffee consumption culture. Among them, the first Coffee Life Week in 2025 attracted over 100 high-quality brands from across the country to participate.

Next, Taishan City will focus on the consumer end, continuously creating new consumption scenarios and stimulating new consumption vitality. For example, planning and constructing small coffee plantations to allow consumers to experience the complete process from seeds to cups; Based on the Meijia Courtyard, Haikou Port and other overseas Chinese scenic spots, boutique cafes are organically integrated to create a cultural and tourism consumption scene with recognition as a hometown of overseas Chinese; Launch special activities such as "Overseas Chinese Night Caf é" and "Rice Field Night Caf é" to expand the nighttime consumption scene of coffee shops; Accelerate the establishment of Taishan Coffee Association, regularly hold coffee culture salons, new product launches, coffee latte competitions and other activities, and cultivate an active coffee community culture.

A hundred years ago, coffee, as an imported product, was brought to Taishan by overseas Chinese who worked hard; Nowadays, coffee has become a way of life integrated into the daily lives of citizens, developing into an industrial chain from coffee cultivation, manufacturing and processing to the consumer market. It is also a new business card for the high-quality development of Taishan's characteristic industries.