首日人气爆棚!广州越秀华乐街咖啡文化活动启幕On the first day, it was extremely popular! Guangzhou Yuexiu Huale Street Coffee Culture Event kicks off

2026-07-03 23:20:00 admin 2329

文/羊城晚报全媒体记者 卢佳圳 通讯员 詹苹苹

图/欧广傑 苏卓健

7月3日下午,广州越秀区环市东广场咖啡飘香、乐声悠扬,“乐漫底·啡行记”——华乐街第三届咖啡文化活动正式拉开帷幕。

作为2026广州咖啡文化季越秀分会场的重磅活动之一,本次活动由越秀区委宣传部指导,华乐街道党工委、办事处主办,集结27家优质咖啡商铺、40个市集摊位,同步推出咖啡漫游集章、大众点评线上打卡、咖啡工作坊等丰富互动体验,以咖啡为纽带,串联起环市东商圈的繁华活力与老城区的悠然生活,首日便吸引众多市民游客热情参与。

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一杯咖啡传递社区情怀

启动仪式在华乐街特色短片《一杯咖啡的温度》与动感街舞《广州好》中温情开场。华乐街地处广州初代CBD核心,承载着归国华侨的城市记忆,也孕育出独特的咖啡文化生态。本届活动延续“乐漫底”(Romantic)品牌理念,寓意快乐浪漫生活与华侨底蕴交融、商住和谐共融的美好图景。

越秀区新青年宣讲员吴霖带来《一纸侨批渡山海》的主题宣讲,将华侨先辈跨越山海、以侨批连结故土亲人的爱国故事娓娓道来。随后,华侨外国语学校党总支书记许昌良以《侨村侨校的家国记忆与时代梦想》为题,分享了这所由爱国华侨捐资创办的学校如何将家国情怀深植于教育血脉。“华侨新村被誉为‘新中国华侨第一村’,这片土地上的侨批、侨校、侨胞故事,构成了华乐街独特的华侨文化底色。”活动相关负责人介绍道。

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作为华乐街开放包容的见证者,MADO土耳其餐厅店长Mehmet Kaplan深有感触:“咖啡从来没有国界,它是拉近人与人距离的载体。”他将纯正土耳其咖啡带到环市东,并融入本地饮食文化。从华侨归乡到国际友人扎根,华乐街的包容与温度在一杯杯咖啡中无声传递。

“咖啡+”玩法不重样

活动现场为辖区内一批独具特色的首层咖啡商铺授牌,包括以侨引商、侨蕴浓厚的囍园茶舍(咖啡)、充满土耳其异国风情的MADO、用自家咖啡豆匠心烘焙的祈遇咖啡、园林秘境般“啡”常出片的云境、以“咖啡+心理”温情疗愈的魔·咖啡,以及意大利品牌悠久传承的拉瓦萨咖啡。授牌仪式后,全场领导嘉宾、咖啡商户代表举杯共饮咖啡,宣布活动正式开幕。

据主办方介绍,7月3日至5日,每天15:00-22:00,环市东广场的咖啡文化市集精彩不断。魔·咖啡、云境、MADO、鲨咖、囍园咖啡等11家华乐街本土品牌,携手越咖、GRAVITY咖啡烘焙、安咖啡An coffee、巡游咖啡、OKIDD COFFEE、AND COFFEE、ACC COFFEE等多家网红品牌,带来手冲、冷萃、特调等各式招牌咖啡,搭配特色美食、手作文创,打造了近40个各具特色的摊位。

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7月3日至10日,“咖啡漫游集章”活动同步开启,市民游客可在环市东广场市集主服务台通过扭蛋机抽取限量“啡行”护照或地图(市集结束后可到集章店铺领取地图),前往24家合作咖啡店消费集章。每集齐3个不同店铺的印章,即可在淘金路168号“Teen港”参与抽奖,赢取咖啡赠饮券、咖啡杯、咖啡毛绒挂件等超千份好礼。

本届活动还将“咖啡+文化+公益+艺术”深度融合,市集首日展出“我眼中的咖啡”主题油画展(后续在淘金路168号“TEEN港”户外活动空间持续展出)。

与此同时,咖啡渣盆栽制作工作坊也如火如荼地展开——参与者将发酵后的咖啡渣与有机营养土混合,在精美花盆中种下多肉植物,一盆盆充满绿意的小作品接连诞生,参与者们爱不释手。接下来,咖啡拉花艺术、沙画制作等体验工作坊也将陆续开展,为市民呈现“一杯咖啡的N种打开方式”。

值得一提的是,活动期间华乐街同步开展“十分有爱乐漫底”公益行动,辖内咖啡店每售出一杯咖啡即捐赠10分钱至社区慈善基金,让浓郁咖啡香里更添一份公益的甜。

Article/Yangcheng Evening News Full Media Reporter Lu Jiazhen Correspondent Zhan Pingping

Image/Ou Guangjie, Su Zhuojian

On the afternoon of July 3rd, the aroma of coffee and the melodious sound of music filled the Huanshi East Square in Yuexiu District, Guangzhou. The "Le Man Di · Coffee Journey Record" - the third coffee culture event of Huale Street officially kicked off.

As one of the heavyweight events of the 2026 Guangzhou Coffee Culture Season Yuexiu Branch, this event is guided by the Propaganda Department of Yuexiu District Committee and hosted by the Party Working Committee and Office of Huale Street. It gathers 27 high-quality coffee shops and 40 market stalls, and simultaneously launches rich interactive experiences such as coffee roaming stamps, Dianping online check-in, and coffee workshops. With coffee as the link, it connects the bustling vitality of the East Ring Road commercial district with the leisurely life of the old city area, attracting many citizens and tourists to participate enthusiastically on the first day.

A cup of coffee conveys community sentiment

The launching ceremony opened with warmth in the featured short films "The Temperature of a Cup of Coffee" and the dynamic street dance "Guangzhou is Good" on Huale Street. Huale Street is located in the core of Guangzhou's first CBD, carrying the urban memories of returning overseas Chinese and nurturing a unique coffee culture ecology. This event continues the brand concept of "Romantic", symbolizing a beautiful scene of happy and romantic life blending with overseas Chinese heritage, and harmonious integration of commercial and residential areas.

Wu Lin, a new youth spokesperson from Yuexiu District, brings the theme speech of "Crossing Mountains and Seas with a Paper of Overseas Chinese Criticism", telling the patriotic stories of overseas Chinese ancestors crossing mountains and seas and connecting their hometown relatives with overseas Chinese criticism. Subsequently, Xu Changliang, the Secretary of the Party Branch of Overseas Chinese Foreign Language School, shared on how this school, founded by patriotic overseas Chinese with donations, deeply rooted patriotism in its educational bloodline under the title of "Memories of the Country and Dreams of the Times in Overseas Chinese Villages and Schools". Huaqiao New Village is known as the 'Number One Village for Overseas Chinese in New China'. The overseas Chinese communities, schools, and stories on this land form the unique cultural background of Huale Street, "said the person in charge of the event.

As a witness of the openness and inclusiveness of Huale Street, Mehmet Kaplan, the manager of MADO Türkiye Restaurant, deeply felt that "coffee never has borders, it is a carrier to bring people closer." He brought pure Türkiye coffee to Huanshi East and integrated it into the local food culture. From overseas Chinese returning to their hometowns to international friends taking root, the inclusiveness and warmth of Huale Street are silently transmitted through cups of coffee.

The gameplay of 'Coffee+' is not repetitive

The event site awarded a number of unique first floor coffee shops in the area, including the Joy Park tea house (coffee) with overseas Chinese attracting merchants, the MADO full of Türkiye's exotic customs, the praying coffee baked with their own coffee beans, the cloud like "coffee" often appearing in the garden, the magic coffee cured with "coffee+psychology", and the Lavasa coffee with a long history of Italian brands. After the awarding ceremony, the leaders, guests, and representatives of coffee merchants raised their glasses and drank coffee together, announcing the official opening of the event.

According to the organizer, from July 3rd to 5th, from 15:00 to 22:00 every day, the coffee culture market at Huanshi East Square will be full of excitement. Magic Coffee, Cloud Realm MADO、 11 local brands in Huale Street, including Shark Coffee and Xiyuan Coffee, have partnered with popular brands such as Yue Coffee, GRAVITY Coffee Baking, An Coffee, Parade Coffee, OKIDD COFFEE, AND COFFEE, ACC COFFEE, etc., to bring a variety of signature coffees such as hand drawn, cold brewed, and special flavored coffees, paired with specialty cuisine and handmade creations, creating nearly 40 unique stalls.

From July 3rd to 10th, the "Coffee Roaming Stamp Collection" event will be launched simultaneously. Citizens and tourists can use the egg twisting machine at the main service counter of the Huanshi East Square Market to draw a limited number of "Coffee Shop" passports or maps (maps can be collected at the stamp collection store after the market ends), and go to 24 cooperative coffee shops to consume stamps. By collecting the seals of three different shops in each episode, you can participate in a lucky draw at 168 Taojin Road "Teen Port" and win over a thousand gifts such as coffee vouchers, coffee cups, and coffee plush pendants.

This event will also deeply integrate "coffee+culture+public welfare+art". On the first day of the market, a themed oil painting exhibition "Coffee in My Eyes" will be exhibited (which will continue to be displayed in the outdoor activity space of "TEEN Port" at 168 Taojin Road).

At the same time, the coffee grounds pot making workshop is also in full swing - participants mix fermented coffee grounds with organic nutrient soil, plant succulent plants in exquisite flower pots, and small green works are born one after another, which participants cannot put down. Next, experiential workshops such as coffee latte art and sand painting production will also be held one after another, presenting "N ways to open a cup of coffee" to the public.

It is worth mentioning that during the event, Huale Street simultaneously launched the "Very Love and Comic Bottom" public welfare action. Coffee shops within the jurisdiction donated 10 cents to the community charity fund for every cup of coffee sold, adding a sweet touch of public welfare to the rich aroma of coffee.


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