关注丨顶级咖啡盛事登陆贵阳：2026世界咖啡冲煮大赛中国区总决赛正式开赛！Follow - Top Coffee Event Arrives in Guiyang: The 2026 World Coffee Brewing Competition China Finals officially begins!
7月16日至19日，2026“爽爽贵阳·世界风味餐饮消费周”暨2026WBrC世界咖啡冲煮大赛中国区中国赛在贵阳举办，这是该项顶级咖啡赛事首次落地贵阳，使得贵阳作为“咖啡冠军之城”迎来的又一高光时刻。
WBrC世界咖啡冲煮大赛作为全球滤式萃取的顶级权威赛事，专注于手冲、滤滴、慢速萃取，不依靠机器自动化参数，而是完全依靠咖啡师在冲煮咖啡过程中对温度、水量、节奏的判断与手感，既要符合标准，又要冲煮出个人风格与特色。
2026WBrC世界咖啡冲煮大赛中国区中国赛是通往2026WBrC世界咖啡冲煮大赛总决赛的重要选拔通道，中国赛历经11个月，先后在成都、澳门、深圳、台州、拉萨、贵阳等9座城市巡回选拔，最终筛选出40位顶尖冲煮选手齐聚贵阳展开巅峰对决。赛事分为“指定冲煮”与“自选冲煮”两个环节，前者比拼选手在统一标准下的技术硬实力，是比赛中的“填空题”，后者则由选手自主设计创意展演，考验选手自身对于咖啡风味的深度理解与美学表达。
为了冲煮出一杯好咖啡，选手们做了哪些准备？
来自北京的参赛选手杨志豪为了适应贵阳的气候，提前半个月就已经抵达贵阳备赛，在他看来，从北方到南方比赛，首先要克服的便是环境的差异。“贵阳相对北京来说海拔更高、气候更潮湿，为了保存咖啡的新鲜度，我们提前把豆子做密封并放置干燥剂以免受潮”杨志豪告诉记者。不仅如此，为了提高比赛的稳定性，冲煮咖啡的水也是他提前调配好带过来的。
作为有着七年比赛经验的成熟选手，这是杨志豪第二次进入2026WBrC世界咖啡冲煮大赛中国区的决赛，这次他带着4个“锦囊妙招”来到比赛现场，他分别从咖啡豆的烘焙、保存、萃取以及水蒸气处理四个方面入手，加入自己的小巧思以达到理想的冲煮效果。
同样提前抵达比赛地贵阳的参赛选手还有来自广东中山的池甜，在她看来，虽然广东和贵州都同属南方地区，但是从比赛的角度来说，生豆、器具、烘焙以及展演的稿子都要做调整。“比赛的时候还有一些小紧张，不过一切准备就绪，结果就交给老天吧！”对于本次比赛，池甜显得非常乐观。
“2026WBrC世界咖啡冲煮大赛是咖啡界‘奥林匹克’级别的赛事，作为中国唯一的赛事授权单位，我们很高兴能把该赛事的中国区总决赛带到贵阳，贵阳是一座拥有'冠军咖啡'基因的城市，咖啡文化的基础很扎实，咖啡店密度位居全国前列，很多带有贵州特色的咖啡特调给人留下了深刻的印象。”上海博华国际展览有限公司FHL事业部市场总监王蕊表示。
赛场上，选手们尽情展现自我；赛场下，同步开启的“超级引力咖啡节”则吸引了市民游客的关注。赛事期间，贵阳万象城1号门外广场同步开启“超级引力咖啡节”，60余家国内外头部咖啡品牌集中亮相，其中30余家为贵阳首进，更汇聚日本、英国等国际品牌及本土知名品牌，搭建起全国头部与本土咖啡企业深度对话的行业平台，为消费者带来浓厚的咖啡文化体验。
同时，7月17日至19日，“冠军回吧台”环节将同步在现场进行。彭近洋（2025世界咖啡冲煮大赛全球总冠军）、徐可馨（2026世界咖啡师大赛深圳赛区冠军）、强华（CCL中国咖啡联盟冲煮评审委员会委员）、梁嘉宸（2026世界咖啡师大赛中国区季军）、雷鸣（中国咖啡冲煮大赛评审）等多位冠军级主理人将轮番现身咖啡摊位，面对面为市民冲煮咖啡、分享理念；251咖啡、蛋泥咖啡等本土品牌也会同步出品咖啡，冠军与品牌在吧台同台对话，市民游客无需报名，便可现场享受“冠军级”咖啡体验。
活动期间，贵阳万象城指定餐饮、活动市集商户、周边咖啡商户及餐饮商户推出咖啡消费8折优惠（40元、200元封顶） ，使用农行信用卡再享9折（20元封顶）。消费者无需领券，在指定商户使用云闪付被扫支付即可享受优惠，单用户单日1次。此外，现场还可参与扫码抽奖，最高抽取62元红包，红包七日内有效，线上及线下通用。
7月20日，2026WBrC世界咖啡冲煮大赛中国区总决赛完赛后，贵阳市商务局将邀请本次比赛的冠军选手和国际评审，与贵阳咖啡的冠军领队，分三组分赴南明、云岩、观山湖商圈探店，走访意式、手冲、创意特调本土小微咖啡店，带动贵阳咖啡产业链发展。
本次活动的落地是贵阳践行 “五精”文旅消费战略的又一次生动实践。贵阳以“赛事+咖啡+消费”的创新模式，成功落地国家级顶级咖啡赛事IP，引入并联动全国头部品牌与本土咖啡企业深度共创。活动期间，来自全国各地的选手、评审、品牌主理人与咖啡爱好者汇聚贵阳，有效带动周边餐饮、住宿、交通等综合消费增长，释放赛事经济强劲活力。
这个夏天，来贵阳万象城，与冠军同杯，共赴一场咖啡之约！
原标题：《关注丨顶级咖啡盛事登陆贵阳：2026世界咖啡冲煮大赛中国区总决赛正式开赛！》
From July 16th to 19th, the 2026 "Shuangshuang Guiyang · World Flavor Catering Consumption Week" and the 2026WBrC World Coffee Brewing Competition in China were held in Guiyang. This is the first time that this top-level coffee competition has landed in Guiyang, bringing another highlight to Guiyang as the "City of Coffee Champions".
The WBrC World Coffee Brewing Competition, as the top authoritative competition for global filter extraction, focuses on hand brewing, drip filtration, and slow extraction. It does not rely on machine automation parameters, but entirely relies on baristas' judgment and hand feel of temperature, water volume, and rhythm during the brewing process. It must not only meet standards, but also create personal style and characteristics.
The 2026WBrC World Coffee Brewing Competition in China is an important selection channel leading to the final of the 2026WBrC World Coffee Brewing Competition. The competition has lasted for 11 months and has toured 9 cities including Chengdu, Macau, Shenzhen, Taizhou, Lhasa, and Guiyang for selection. Finally, 40 top brewing players were selected to gather in Guiyang for a peak showdown. The competition is divided into two stages: "designated brewing" and "self selection brewing". The former competes with the contestants' technical strength under a unified standard and is a "fill in the blank question" in the competition, while the latter is designed and creatively demonstrated by the contestants themselves, testing their deep understanding and aesthetic expression of coffee flavor.
What preparations did the contestants make to brew a good cup of coffee?
Yang Zhihao, a contestant from Beijing, arrived in Guiyang half a month early to prepare for the competition in order to adapt to the climate. In his opinion, the first thing to overcome when competing from the north to the south is the difference in environment. Compared to Beijing, Guiyang has a higher altitude and a more humid climate. In order to preserve the freshness of coffee, we sealed the beans in advance and placed desiccants to prevent moisture, "Yang Zhihao told reporters. In addition, in order to improve the stability of the game, the water for making coffee was also brought in by him in advance.
As a mature player with seven years of competition experience, this is Yang Zhihao's second time entering the final of the 2026WBrC World Coffee Brewing Competition in China. This time, he brought four "tips and tricks" to the competition site, starting from the roasting, preservation, extraction, and steam treatment of coffee beans, and adding his own little tricks to achieve the ideal brewing effect.
Another contestant who arrived early at the competition venue in Guiyang is Chi Tian from Zhongshan, Guangdong. In her opinion, although Guangdong and Guizhou both belong to the southern region, from the perspective of the competition, adjustments need to be made to the raw beans, utensils, baking, and exhibition scripts. During the competition, there was still a bit of nervousness, but everything was ready. Let's leave the outcome to the heavens! "Chi Tian looked very optimistic about the competition.
The 2026WBrC World Coffee Brewing Competition is an Olympic level event in the coffee industry. As the only authorized event in China, we are delighted to bring the China regional finals of the competition to Guiyang. Guiyang is a city with the gene of 'champion coffee', with a solid foundation in coffee culture and a high density of coffee shops in the country. Many coffee specialties with Guizhou characteristics have left a deep impression on people. ”Wang Rui, Marketing Director of FHL Division of Shanghai Bohua International Exhibition Co., Ltd., said.
On the field, the contestants showcase themselves to the fullest; Off the field, the synchronized opening of the "Super Gravity Coffee Festival" has attracted the attention of citizens and tourists. During the competition, the "Super Gravity Coffee Festival" was simultaneously launched at the entrance square of No. 1 Wanda Plaza in Guiyang. More than 60 domestic and foreign top coffee brands made a concentrated appearance, of which more than 30 were the first to enter Guiyang. They also gathered international brands such as Japan and the UK, as well as well-known local brands, to build an industry platform for in-depth dialogue between top national and local coffee companies, bringing consumers a strong coffee culture experience.
Meanwhile, from July 17th to 19th, the "Champion Returns to the Bar" event will be held simultaneously on site. Peng Jinyang (Global Champion of the 2025 World Coffee Brewing Competition), Xu Kexin (Champion of the Shenzhen Division of the 2026 World Barista Competition), Qianghua (Member of the Brewing Evaluation Committee of the CCL China Coffee Alliance), Liang Jiachen (Third Prize of the 2026 World Barista Competition in China), Lei Ming (Judge of the China Coffee Brewing Competition) and other championship level managers will take turns appearing at coffee stalls to brew coffee for citizens and share their ideas face-to-face; Local brands such as 251 Coffee and Eggnog Coffee will also produce coffee simultaneously. Champions and brands will have conversations at the bar counter, and citizens and tourists can enjoy a "champion level" coffee experience on site without registering.
During the event, designated catering and event market merchants, surrounding coffee merchants, and catering merchants at Guiyang Wanda Plaza will offer a 20% discount on coffee consumption (capped at 40 yuan and 200 yuan), and an additional 10% discount (capped at 20 yuan) when using Agricultural Bank of China credit cards. Consumers do not need to collect coupons, they can enjoy discounts by scanning and paying with Cloud QuickPass at designated merchants, once per day for a single user. In addition, participants can also participate in a QR code lottery on site, with a maximum draw of 62 yuan in red envelopes. The red envelopes are valid for seven days and can be used both online and offline.
On July 20th, after the final of the 2026WBrC World Coffee Brewing Competition in China, the Guiyang Municipal Bureau of Commerce will invite the champion contestants and international judges of this competition, together with the champion team leader of Guiyang Coffee, to visit local small and micro coffee shops in Nanming, Yunyan, and Guanshanhu commercial districts in three groups, visiting Italian, handmade, and creative specialty coffee shops, and driving the development of Guiyang's coffee industry chain.
The implementation of this event is another vivid practice of Guiyang's implementation of the "Five Refinements" cultural and tourism consumption strategy. Guiyang has successfully implemented a national top-level coffee event IP through an innovative model of "events+coffee+consumption", introducing and linking top national brands with local coffee enterprises for deep co creation. During the event, contestants, judges, brand managers, and coffee enthusiasts from all over the country gathered in Guiyang, effectively driving the comprehensive consumption growth of surrounding catering, accommodation, transportation, and releasing the strong vitality of the event economy.
This summer, come to Guiyang Wanda Plaza, have a cup with the champion, and make a coffee appointment together!
Original title: "Follow | Top Coffee Event Landing in Guiyang: The 2026 World Coffee Brewing Competition China Finals officially begins