沪滇协作，让云南保山小粒咖啡香飘黄浦江 Collaboration between Shanghai and Yunnan, allowing the aroma of Yunnan Baoshan small grain coffee to float along the Huangpu River

　　炎炎夏日，在上海市黄浦区一家毗邻南京路步行街的酒店大堂里，法国游客皮埃尔正饶有兴致地品尝着杯中散发花果香的咖啡。当得知手中这杯醇厚的咖啡来自千里之外的云南保山潞江坝时，皮埃尔不禁赞叹：“没想到在中国西南的山谷里，藏着如此迷人的味道。”

　　这杯跨越山海的咖啡，正是沪滇协作结出的甜美果实。保山小粒咖啡通过上海市闵行区援滇干部搭建的桥梁，从富饶美丽的潞江坝走进了繁华都市大上海，完成了一场从高原村寨到国际魔都的“味觉长征”。

　　2021年至2024年间，上海市累计向保山小粒咖啡产业投入协作资金2944万元，构建起覆盖一二三产业的全产业链支持体系。在一产领域，高效提水工程为潞江坝咖啡主产区安上“输水大动脉”，不仅解决了1万余亩咖啡的灌溉难题，更推动了绿色种植标准落地生根。如今的保山小粒咖啡园里，有机肥和病虫害绿色防控技术已成为标配，每一颗咖啡豆都带着生态认证的“绿色身份证”。

　　在保山小粒咖啡加工环节，“中国咖啡第一村”新寨村的两个精深加工烘焙厂拔地而起，待全面投入使用后，将满足新寨村及周边咖农的加工需求。加工厂不仅每年为村集体经济带来70多万元的收入，更让咖农们守住了世代相传的产业信心。

　　今年夏天，络绎不绝的游客来到潞江坝咖啡文化体验馆，通过沉浸式体验项目，全方位了解咖啡文化，亲眼见证咖啡从种植到冲泡的全过程。这个融合了文旅功能的三产项目，每年吸引着近10万名游客，让咖啡产业衍生出更多经济价值。

　　一二三产业的协同发力，让保山小粒咖啡彻底告别了“只卖原豆”的粗放模式。

　　近年来，在东西部协作机制的强力推动下，保山市隆阳区与中共一大纪念馆展开了党建共建、文化传播、产业联动等深度合作。

　　2024年7月，保山小粒咖啡与中共一大纪念馆携手推出了联名款咖啡“觉醒的年代”，这款咖啡将高品质的保山小粒咖啡与纪念馆的品牌文化相融合，不仅带动了保山小粒咖啡的品牌影响力，更让全国消费者在品味咖啡醇香时，感受到隆阳区独特的地域魅力，成为保山咖啡“文化赋能”的经典案例。

　　作为上海市闵行区十大文创品牌之一的虹桥国际咖啡文化节，近年来为沪滇两地咖啡文化传播及旅游推广注入了新活力，成为两地“双向奔赴”的重要窗口。

　　今年5月17日，保山市咖旅融合宣传推介会在上海闵行区新虹街道龙湖虹桥天街举行，作为2025年虹桥国际咖啡文化节的主活动之一，现场以“咖啡+旅游”为主题，发布沪滇咖啡文旅合作项目，推出云南保山旅游体验优惠活动等，将“有一种叫云南的生活”具象化地呈现在上海市民和游客面前。

　　自举办虹桥国际咖啡文化节以来，新虹街道携手保山咖啡企业，持续在文化节期间、春运及元宵节时，为旅客送上“抵达上海的第一杯咖啡”。三年来，近5000杯承载着“城市温度”的保山小粒咖啡，温暖了无数人的旅途。

　　近年来，援滇干部还聚焦“咖农增收”这一核心目标，推出“认养咖啡树”公益活动。通过城市消费者与原产地农户建立起长期连接机制，实现“认养-消费-反馈”的闭环，为保山小粒咖啡产业注入可持续发展动力。

　　目前，隆阳区潞江镇新寨村累计有2000余株咖啡树被认养，实现收入112万余元。这一发展模式，既为咖农提供了稳定的订单保障和经济收入，也让消费者深度参与咖啡种植环节，形成“看得见的助农”体验，助力乡村振兴从“产业帮扶”向“长效共赢”升级。

　　今年7月16日，“云南荣耀”系列咖啡产品在上海成功发布。如今，保山小粒咖啡已走进“中华商业第一街”南京路商圈，黄浦江畔的酒店也推出了“咖啡主题房”，250万片挂耳成为客房“甄选”，“认养咖啡树计划”与国际友人首次相遇。

　　数据显示，在东西部协作推动下，保山小粒咖啡产业已带动3万余名咖农增收，农户人均咖啡产业收入超2万元。借助咖啡产业的转型升级，2000余人在本地加工厂实现就业，从咖啡加工技师到品牌运营人员，越来越多的年轻人选择回乡，投身咖啡产业，助力乡村全面振兴。

　云南网记者 李建国 通讯员 杨建金 吴秀华

In the hot summer, in the lobby of a hotel in Huangpu District, Shanghai, which is adjacent to Nanjing Road Walkway, Pierre, a French tourist, is enjoying a cup of coffee with the aroma of flowers and fruits. When Pierre learned that the rich and mellow coffee in his hand came from Lujiangba, Baoshan, Yunnan, thousands of miles away, he couldn't help but exclaim, "I didn't expect such a charming taste to be hidden in the valleys of southwestern China

This cup of coffee spanning mountains and seas is the sweet fruit of the cooperation between Shanghai and Yunnan. Baoshan Xiaoli Coffee has completed a "taste long march" from a highland village to an international metropolis, entering the bustling city of Greater Shanghai through the bridge built by the aid cadres in Minhang District, Shanghai.

From 2021 to 2024, Shanghai has invested a total of 29.44 million yuan in cooperation funds into the Baoshan small grain coffee industry, building a full industry chain support system covering the primary, secondary, and tertiary industries. In the field of primary industry, the efficient water lifting project has installed a "water supply artery" for the main coffee producing area of Lujiangba, not only solving the irrigation problem of more than 10000 acres of coffee, but also promoting the implementation of green planting standards. In today's Baoshan Xiaoli Coffee Plantation, organic fertilizer and green pest control technology have become standard, and every coffee bean comes with an eco certified "green ID card".

In the processing of Baoshan small grain coffee, two deep processing and baking factories have emerged in Xinzhai Village, known as the "Number One Coffee Village in China". Once fully operational, they will meet the processing needs of Xinzhai Village and surrounding coffee farmers. The processing plant not only brings more than 700000 yuan in annual income to the village collective economy, but also enables coffee farmers to maintain their confidence in the industry that has been passed down from generation to generation.

This summer, a continuous stream of tourists came to the Lujiangba Coffee Culture Experience Center to immerse themselves in coffee culture and witness the entire process from planting to brewing through immersive experience projects. This tertiary project that integrates cultural and tourism functions attracts nearly 100000 tourists annually, generating more economic value for the coffee industry.

The collaborative efforts of the primary, secondary, and tertiary industries have enabled Baoshan Small Grain Coffee to completely bid farewell to the extensive model of "only selling raw beans".

In recent years, under the strong promotion of the cooperation mechanism between the eastern and western regions, Longyang District of Baoshan City and the First National Congress of the Communist Party of China Memorial Hall have carried out deep cooperation in party building, cultural dissemination, and industrial linkage.

In July 2024, Baoshan Xiaoli Coffee teamed up with the First National Congress of the Communist Party of China Memorial Hall to launch a joint coffee called "Awakening Era". This coffee blends high-quality Baoshan Xiaoli Coffee with the brand culture of the memorial hall, not only driving the brand influence of Baoshan Xiaoli Coffee, but also allowing consumers across the country to feel the unique regional charm of Longyang District when tasting the rich aroma of coffee, becoming a classic case of cultural empowerment for Baoshan Coffee.

As one of the top ten cultural and creative brands in Minhang District, Shanghai, Hongqiao International Coffee Culture Festival has injected new vitality into the dissemination of coffee culture and tourism promotion in Shanghai and Yunnan in recent years, becoming an important window for the "two-way travel" between the two places.

On May 17th of this year, the Baoshan City Coffee and Tourism Integration Promotion Conference was held in Longhu Hongqiao Tianjie, Xinhong Street, Minhang District, Shanghai. As one of the main events of the 2025 Hongqiao International Coffee Culture Festival, with the theme of "coffee+tourism", the event launched the Shanghai Yunnan coffee cultural tourism cooperation project and promoted Yunnan Baoshan tourism experience discount activities, presenting "a life called Yunnan" concretely to Shanghai citizens and tourists.

Since the Hongqiao International Coffee Culture Festival was held, Xinhong Street, together with Baoshan Coffee Enterprises, has continued to deliver "the first cup of coffee arriving in Shanghai" to passengers during the Cultural Festival, the Spring Festival and the Yuanxiao (Filled round balls made of glutinous rice-flour for Lantern Festival) Festival. Over the past three years, nearly 5000 cups of Baoshan small grain coffee, carrying the "urban temperature," have warmed the journeys of countless people.

In recent years, officials assisting Yunnan have also focused on the core goal of "increasing the income of coffee farmers" and launched the public welfare activity of "adopting coffee trees". By establishing a long-term connection mechanism between urban consumers and local farmers, a closed-loop system of "adoption consumption feedback" is achieved, injecting sustainable development momentum into the Baoshan small grain coffee industry.

At present, more than 2000 coffee trees have been adopted in Xinzhai Village, Lujiang Town, Longyang District, achieving an income of over 1.12 million yuan. This development model not only provides stable order guarantees and economic income for coffee farmers, but also allows consumers to deeply participate in the coffee planting process, forming a "visible agricultural assistance" experience, and helping rural revitalization upgrade from "industrial assistance" to "long-term win-win".

On July 16th of this year, the "Yunnan Glory" series of coffee products were successfully launched in Shanghai. Nowadays, Baoshan Xiaoli Coffee has entered the Nanjing Road commercial district, known as the "First Commercial Street of China". Hotels along the Huangpu River have also launched "coffee themed rooms", with 2.5 million hanging ears becoming the "selection" for guest rooms. The "Adopt Coffee Tree Plan" has met international friends for the first time.

Data shows that under the promotion of cooperation between the East and the West, the Baoshan small grain coffee industry has driven more than 30000 coffee farmers to increase their income, and the per capita coffee industry income of farmers has exceeded 20000 yuan. With the transformation and upgrading of the coffee industry, more than 2000 people have found employment in local processing plants. From coffee processing technicians to brand operators, more and more young people are choosing to return to their hometowns and join the coffee industry, contributing to the comprehensive revitalization of rural areas.

Yunnan Net reporter Li Jianguo, correspondent Yang Jianjin, and Wu Xiuhua