瑞幸咖啡马来西亚门店突破120家，国际业务稳步推进Luckin Coffee Malaysia has surpassed 120 stores, and its international business is steadily advancing

2026年7月22日，中国北京——瑞幸咖啡马来西亚市场门店总数突破120家，其第120家门店已于7月18日在柔佛州首府新山开业，标志着瑞幸咖啡正式布局马来西亚南部市场。2025年1月，瑞幸咖啡首两家特许经营门店落地吉隆坡，马来西亚是瑞幸首个以特许经营模式布局的海外市场。瑞幸携手本土上市公司大资工业（HextarIndustriesBerhad）深耕本地运营，为马来西亚消费者打造兼具高品质、高性价比、高便利性的咖啡消费选择，为本土咖啡市场不断增添新活力。随着本土化运营体系日臻完善，马来西亚市场成为瑞幸在亚太市场的重要布局，也为瑞幸的进一步全球化发展提供了有效经验。

瑞幸咖啡柔佛州新山门店开业，品牌正式布局马来西亚南部市场。

门店规模持续增长的背后，是瑞幸咖啡海外运营能力的不断提升。依托数字化运营体系、供应链能力和本地化运营经验，品牌持续优化产品、服务与门店运营效率，不断提升对不同区域市场的服务能力，为海外业务高质量发展提供持续支撑。目前，瑞幸咖啡已在马来西亚第二大城市、柔佛州首府新山落地四家全新门店并全面投入运营，覆盖核心商圈、社区生活等多元消费场景，让更多消费者体验瑞幸标准化高品质现制咖啡与全流程数字化点单服务，进一步深化品牌与本地社区的深度联结。同时，秉承以客为先的原则，瑞幸马来西亚充分尊重本地市场和合规要求，自进入马来西亚市场起，从原料管控、供应链配套到门店运营全链路严格对标当地标准，依托前置化体系建设，瑞幸于2025年10月为马来西亚首批门店顺利取得JAKIM官方HALAL认证，切实践行长期深耕本地市场的经营承诺。

瑞幸咖啡在马来西亚云顶天城世界SkyAvenue打造首家主题乐园概念旗舰店。

随着业务持续拓展，瑞幸咖啡在马来西亚的门店网络已覆盖巴生谷、森美兰州、柔佛州等多个重点区域，逐步形成多区域协同发展的市场布局。品牌兼顾规模扩张与本地化场景创新，以多元特色门店形态深耕本地消费市场，不仅落地云顶天城世界SkyAvenue首家主题乐园概念旗舰店、AntaraGenting景区悠享店等文旅地标门店，此前还携手马来西亚本土时尚品牌FIZIWOO打造了峇迪文化联名概念店，将传统峇迪元素融入现代咖啡空间。通过不断探索本地文化融合与消费场景创新，瑞幸持续深化与当地消费者的情感连接，提升品牌在当地市场的认知度和影响力。

2023年，瑞幸咖啡以新加坡为首站，稳扎稳打开启对国际市场的探索。依托强大的品牌力、产品力和数字化运营模式，瑞幸已经进入新加坡、马来西亚、美国市场。根据瑞幸咖啡2026年一季度财报，截至今年3月31日，瑞幸海外门店总数已达177家。未来，瑞幸咖啡将继续坚持长期主义，稳步推进全球化战略纵深布局，持续提升产品品质、运营能力和服务体验，为全球更多消费者带来高质量的咖啡消费体验，稳步朝世界级咖啡品牌愿景迈进。

编辑：柏凌君 校对：杨荷放

On July 22, 2026, Beijing, China - Luckin Coffee's total number of stores in the Malaysian market exceeded 120. Its 120th store opened on July 18 in Johor Bahru, the capital of Johor, marking Luckin Coffee's official layout in the southern Malaysian market. In January 2025, Luckin Coffee's first two franchised stores will be located in Kuala Lumpur, making Malaysia Luckin Coffee's first overseas market to adopt a franchise model. Luckin Coffee collaborates with local listed company Hextar Industries Berhad to deepen local operations, creating high-quality, cost-effective, and convenient coffee consumption choices for Malaysian consumers, continuously adding new vitality to the local coffee market. With the continuous improvement of the localized operation system, the Malaysian market has become an important layout for Luckin Coffee in the Asia Pacific market, providing effective experience for Luckin Coffee's further globalization development.

Luckin Coffee's Johor Bahru store has opened, marking the brand's official expansion into the southern Malaysian market.

Behind the continuous growth of store scale is the continuous improvement of Luckin Coffee's overseas operational capabilities. Relying on the digital operation system, supply chain capabilities, and localized operation experience, the brand continuously optimizes the efficiency of products, services, and store operations, continuously improves its service capabilities for different regional markets, and provides continuous support for the high-quality development of overseas business. At present, Luckin Coffee has established four new stores in Johor Bahru, the second largest city in Malaysia and the capital of Johor, and is fully operational, covering diverse consumption scenarios such as core business districts and community life, allowing more consumers to experience Luckin Coffee's standardized high-quality freshly made coffee and full process digital ordering services, further deepening the deep connection between the brand and local communities. At the same time, adhering to the principle of putting customers first, Luckin Malaysia fully respects the local market and compliance requirements. Since entering the Malaysian market, from raw material control, supply chain support to store operation, the entire chain strictly benchmarks local standards. Relying on the construction of a front-end system, Luckin successfully obtained JAKIM official HALAL certification for the first batch of stores in Malaysia in October 2025, effectively fulfilling its long-term commitment to deeply cultivating the local market.

Luckin Coffee has created its first theme park concept flagship store on SkyAvenue in Genting Sky City, Malaysia.

With the continuous expansion of its business, Luckin Coffee's store network in Malaysia has covered multiple key areas such as Klang Valley, Negeri Sembilan, and Johor, gradually forming a market layout for coordinated development in multiple regions. The brand combines scale expansion with localized scene innovation, and deeply cultivates the local consumer market with diverse characteristic store forms. It has not only landed the first theme park concept flagship store on SkyAvenue in Genting World, AntaraGenting scenic area Youxiang store and other cultural and tourism landmark stores, but also collaborated with Malaysian local fashion brand FIZIWOO to create a Bati cultural co branded concept store, integrating traditional Bati elements into modern coffee spaces. By continuously exploring local cultural integration and innovative consumption scenarios, Luckin Coffee continues to deepen its emotional connection with local consumers, enhancing the brand's awareness and influence in the local market.

In 2023, Luckin Coffee will start exploring the international market with Singapore as its first stop. Relying on its strong brand power, product strength, and digital operation model, Luckin Coffee has entered the markets of Singapore, Malaysia, and the United States. According to Luckin Coffee's first quarter 2026 financial report, as of March 31 this year, the total number of Luckin Coffee's overseas stores has reached 177. In the future, Luckin Coffee will continue to adhere to a long-term approach, steadily advance its global strategic layout, continuously improve product quality, operational capabilities, and service experience, bring high-quality coffee consumption experience to more consumers around the world, and steadily move towards the vision of a world-class coffee brand.

Editor: Bai Lingjun Proofreading: Yang Hefang