避暑之都·点亮避暑经济｜咖香为引 赛事为媒！贵阳推动咖啡产业蝶变升级Summer Capital · Illuminate the Summer Economy - Coffee Fragrance as a Medium for Attracting Events! Guiyang promotes the transformation and upgrading of the coffee industry

7月19日，首次落户贵阳的2026WBrC世界咖啡冲煮大赛中国区总决赛在贵阳万象城圆满收官。本次赛事以咖为媒，串联起全国咖啡行业资源，推动行业技术交流、品牌合作落地，以“顶级赛事+咖啡消费+商旅融合”的创新模式，助力贵阳精品咖啡走向更广阔的市场，为城市避暑经济注入新动能，进一步激活商圈经济活力，丰富“爽爽贵阳”夏季文旅消费业态。

2026WBrC世界咖啡冲煮大赛中国区总决赛现场，来自全国九大赛区的四十余位顶尖冲煮选手同台竞技。最终，来自杭州市的咖啡师钟静静斩获中国区总冠军，锁定全球总决赛唯一参赛资格。

2026WBrC世界咖啡冲煮大赛中国区总决赛冠军 钟静静：贵阳对咖啡的推广确实做得比较好，最近咖啡节一直连着开，我也感受到了这种氛围。

赛事期间，2022年WBC世界咖啡师大赛全球总冠军安东尼·道格拉斯到访贵阳，与本地主理人面对面切磋心得，还参观了总决赛赛场，对贵阳的咖啡氛围给予了真诚评价。

2022年WBC世界咖啡师大赛全球总冠军 安东尼·道格拉斯：我认为贵阳拥有积淀已久的咖啡文化，还汇聚了一大批优秀的行业从业者。将这场全国总决赛落地于此是十分合理的选择，我觉得非常棒。

世界咖啡冲煮大赛 (WBrC) 是咖啡冲煮领域最具权威性的国际专业赛事。此次落户贵阳，既是业界对贵阳咖啡文化氛围、产业发展实力的高度认可，更是贵阳这座“冠军之城”对外传递咖啡韵味与城市温度的鲜活窗口。

贵阳市商务局副局长 沈洋：这次活动不仅仅是一场赛事，希望通过这样的赛事，让更多人认识贵阳这座城市。它是一个热情的城市，也是一个包容的城市。这座城市会和大家一起成长。我们也希望做咖啡的小伙伴们一起到这里来投资，来做咖啡的推广，在这里开店，让我们整个咖啡产业的活跃度和丰富度更高。

如果说比赛是业内人士的“专业天花板”，那么同步启动的“超级引力咖啡节”便是属于所有人的咖啡狂欢。六十八家国内外优质咖啡品牌集中亮相，世界风味与本土咖香在同一片场域里碰撞、交融，吸引了不少市民游客慕名前来品尝。

游客 喻女士：我们是从湖北过来的，胡豆咖啡、乔治队长咖啡这些我们都去品尝了，我觉得每个特调，还包括每个主理人去创造的一些东西都很有特色，很好喝。

游客 白女士：我们是从兴义过来的，专程来参加这个咖啡节。今天喝了四五杯咖啡，尝了一下贵阳的、台湾的，还有日本的，觉得都非常不错，特别是贵阳的咖啡实力是非常强的。

配套活动“冠军回吧台”和“我们是冠军”——咖啡冠军探访贵阳“五精”系列活动中，冠军们走出赛场，与从业者和咖啡爱好者面对面分享心得，打通国际前沿咖啡技术与本土产业的双向通道。

贵阳市咖啡行业协会副会长、中国咖啡冲煮大赛评审、黑石咖啡主理人 雷鸣：这一次“比赛+市集+‘冠军回吧台’”的配套模式，我相信在一定程度上提高了我们贵阳咖啡市场知名度的同时，也提高了咖啡爱好者对于精品咖啡更深刻的理解。作为行业协会来说，我们会为大家做更多的资源链接以及更多专业度提升的工作，从而进一步地推动我们整个行业的产业化发展。

据统计，超级引力咖啡节举办四天时间，累计吸引省内外游客和市民30余万人次，万象城及周边商圈消费额同比增长137%，客流达145万，同比提升36%。庞大的消费群体与优质的消费氛围，正让贵阳成为越来越多顶级咖啡品牌竞相布局的“潜力之城”，在全城掀起“赛事引领、品牌集聚、业态联动、全城热享”的浓厚氛围。

地库咖啡主理人 韩波：毕竟是世界冠军的家乡，我看到这次有三四十位冠军一起来这里参加为期四天的比赛，整体氛围是非常好的，还有很多线下活动，对比其他城市来讲，互动性会更好。

一杯小小的咖啡，串联起产业升级、消费提质、城市赋能的无限可能。近年来，贵阳坚持顶层赋能、标准引领、全链布局、多元融合，推动咖啡产业从“流量打卡”向“实体经济”蝶变升级，咖啡消费年均增速达18%，形成“城区潮流咖啡、街巷文艺咖啡、山野特色咖啡”的全域布局。接下来，贵阳将持续放大顶级赛事的赋能效应，支持头部咖啡企业咖啡挂耳、咖啡豆等产品进商超，构建贵阳精品咖啡“头部小微”“烘焙加工门店消费”产业链协同发展格局，让“爽爽贵阳·咖啡飘香”不再只是一句口号，而是每一位到访者舌尖上、记忆里的真实味道。

来源 | 知知贵阳

编辑 | 覃会

统筹 | 干江沄

编审 | 赵禾稼

On July 19th, the 2026WBrC World Coffee Brewing Competition China Finals, which settled in Guiyang for the first time, came to a successful conclusion at the Wanda Plaza in Guiyang. This competition uses coffee as a medium to connect the resources of the national coffee industry, promote industry technology exchange and brand cooperation, and use the innovative model of "top-level events+coffee consumption+business travel integration" to help Guiyang's premium coffee enter a broader market, inject new momentum into the city's summer economy, further activate the economic vitality of commercial districts, and enrich the "refreshing Guiyang" summer cultural and tourism consumption format.

At the final of the 2026WBrC World Coffee Brewing Competition in China, more than 40 top brewing players from nine major regions across the country competed on the same stage. In the end, barista Zhong Jingjing from Hangzhou won the China regional championship and secured the only qualification to participate in the global finals.

Zhong Jingjing, the champion of the 2026WBrC World Coffee Brewing Competition China Finals, said: Guiyang has indeed done a good job in promoting coffee. Recently, the coffee festival has been held continuously, and I have also felt this atmosphere.

During the competition, Anthony Douglas, the global champion of the 2022 WBC World Barista Competition, visited Guiyang to exchange ideas face-to-face with local organizers. He also visited the finals venue and gave a sincere evaluation of the coffee atmosphere in Guiyang.

Anthony Douglas, Global Champion of the 2022 WBC World Barista Competition: I believe that Guiyang has a long-standing coffee culture and has gathered a large number of outstanding industry practitioners. It's a very reasonable choice to land this national finals here, I think it's great.

The World Coffee Brewing Competition (WBrC) is the most authoritative international professional competition in the field of coffee brewing. This settlement in Guiyang is not only a high recognition of the coffee culture atmosphere and industrial development strength in the industry, but also a vivid window for Guiyang, the "champion city", to convey the charm of coffee and the warmth of the city to the outside world.

Shen Yang, Deputy Director of Guiyang Municipal Bureau of Commerce: This event is not just a competition. We hope that through such a competition, more people can get to know the city of Guiyang. It is a passionate city and also an inclusive city. This city will grow together with everyone. We also hope that coffee enthusiasts can come here to invest, promote coffee, open stores, and increase the activity and richness of our entire coffee industry.

If the competition is the "professional ceiling" for industry insiders, then the synchronized launch of the "Super Gravity Coffee Festival" is a coffee carnival for everyone. Sixty eight high-quality coffee brands from both domestic and international markets have made a concentrated appearance, where global flavors collide and blend with local coffee flavors on the same set, attracting many citizens and tourists to come and taste them.

Ms. Yu, a tourist: We are from Hubei. We have tasted Hu Dou coffee and Captain George coffee, and I think each specialty and the things created by each host are very unique and delicious.

Tourist Ms. Bai: We came from Xingyi specifically to participate in this coffee festival. I had four or five cups of coffee today and tried the coffee from Guiyang, Taiwan, and Japan. I think they are all very good, especially the coffee from Guiyang is very strong.

In the supporting activities of "Champion Returns to the Bar" and "We Are Champions" - Coffee Champions Visit Guiyang's "Five Refinements" series, the champions stepped out of the arena and shared their experiences face-to-face with practitioners and coffee enthusiasts, opening up a two-way channel between international cutting-edge coffee technology and local industries.

Lei Ming, Vice President of Guiyang Coffee Industry Association, judge of China Coffee Brewing Competition, and manager of Blackstone Coffee: I believe that the supporting model of "competition+market+'champion returning to the bar'" has not only increased the popularity of our Guiyang coffee market to a certain extent, but also enhanced coffee enthusiasts' deeper understanding of boutique coffee. As an industry association, we will provide more resource links and professional enhancement work for everyone, thereby further promoting the industrialization development of our entire industry.

According to statistics, the Super Gravity Coffee Festival, held for four days, has attracted more than 300000 tourists and citizens from both inside and outside the province. The consumption of Wanda Plaza and surrounding commercial districts increased by 137% year-on-year, with a passenger flow of 1.45 million, an increase of 36% year-on-year. The huge consumer group and high-quality consumption atmosphere are making Guiyang a "potential city" where more and more top coffee brands are competing to layout, creating a strong atmosphere of "event leadership, brand aggregation, business linkage, and city wide enjoyment" throughout the city.

Han Bo, the manager of DiKu Coffee: After all, it is the hometown of world champions. I saw that 30-40 champions came here to participate in the four-day competition. The overall atmosphere is very good, and there are many offline activities. Compared with other cities, the interactivity will be better.

A small cup of coffee connects the infinite possibilities of industrial upgrading, consumer quality improvement, and urban empowerment. In recent years, Guiyang has adhered to top-level empowerment, standard guidance, full chain layout, and diversified integration, promoting the transformation and upgrading of the coffee industry from "traffic check-in" to "real economy". The average annual growth rate of coffee consumption has reached 18%, forming a comprehensive layout of "urban trendy coffee, street cultural coffee, and mountain specialty coffee". Next, Guiyang will continue to amplify the empowerment effect of top tier events, supporting top coffee companies to import coffee hooks, coffee beans and other products into supermarkets, and building a coordinated development pattern of the Guiyang boutique coffee "top small and micro" and "baking and processing store consumption" industry chain, so that "refreshing Guiyang, coffee fragrance" is no longer just a slogan, but the real taste on every visitor's tongue and memory.

Source | Zhizhi Guiyang

Editor | Qin Hui

Overall planning | Ganjiang River

Editor's Review | Zhao Hejia