2026滇池国际咖啡文化嘉年华丨汇聚网络达人传播力量 自媒体创作交流会举行2026 Dianchi International Coffee Culture Carnival - Gathering Network Experts to Spread the Power of Self Media Creation and Exchange Conference Held

On the afternoon of July 21st, the 2026 Dianchi International Coffee Culture Carnival self media network expert creation exchange meeting was held on the Dianchi Greenway. This exchange brought together more than 40 self media experts from the coffee industry, cultural and tourism exploration, and urban life fields in the province to promote the highlights of this year's coffee carnival activities, the full cycle dissemination rhythm, and the online and offline linkage gameplay in advance. From now until the event period, self media network experts will gather new media communication efforts to present the coffee feast in Kunming at 22 ℃ and the romantic experience of "Lakeside Spring City, Landscape Flower City" to more netizens.

The event site released a three-layer whole network topic communication system, covering multiple platforms such as Weibo, Tiktok, Xiaohongshu, video number and Cailong Community, taking into account the national public traffic momentum and the local private reputation precipitation. The topic system is divided into three layers: # like Kunming #, # lakeside spring city landscape flower city # and other urban topics shape the image of spring city culture and tourism; #Dianchi International Coffee Culture Carnival # As the unified core main topic, all participating content will be bound; #Let's have a cup of coffee by Dianchi Lake #, Kunming at # 22 ℃ is the answer to summer # and other lightweight subtopics, catering to the needs of the public for casual creation.

Based on the user attributes of different platforms, self media network experts will create in a differentiated way, and Weibo will create urban hot topics; Tiktok launched the immersive short video of clocking in at the lakeside; Xiaohongshu deeply cultivates youth cultural tourism and coffee aesthetics strategies; The Cailong Community focuses on sharing the real experiences of local citizens, allowing high-quality content to reach more netizens and become popular on self media platforms. It continues to promote the Dianchi International Coffee Culture Carnival brand IP and the city image of "Lakeside Spring City, Landscape Flower City".

Dai Xing/Photo taken at the exchange meeting

This event has set up two submission tracks, which can be participated by professional bloggers, ordinary citizens, and tourists who come to play. Works can be submitted to multiple platforms to win awards.

Cultural, tourism, coffee, and photography bloggers with creative experience can participate in the "Dianchi Coffee Star Promotion Official" selection. They only need to post 3 or more original graphics, text, or videos with activity topics and location of the event site. The selection will comprehensively refer to multiple standards such as content quality, image presentation, and real interactive data. The top 10 list will be announced on August 8th and a carnival exclusive gift package will be sent out.

At the same time, ordinary tourists and citizens are welcome to sign up for the public creative track. The selection does not depend on the traffic volume, but more on the visual atmosphere and genuine emotions. Finally, 30 high-quality works and N outstanding amateurs will be selected. The list of winners will be announced at the end of August, with prizes including coffee cultural and creative products and a complete set of activity experience gift packages. The two tracks balance professionalism and the public, mobilizing the enthusiasm of the whole nation to share and participate in the Dianchi International Coffee Culture Carnival, producing more high-quality content that fits the characteristics of Kunming city.

Sun Keyi/Photo taken at the exchange meeting

During the free exchange session, local top experts and coffee practitioners will engage in discussions around the scenery of Dianchi Lake, Yunnan's coffee industry, and the creation of popular urban products. Daren people expressed that there are abundant materials such as Dianchi Lake scenery, Super Coffee Car Alliance, Yunnan boutique coffee bean tasting, characteristic performances, and cool summer scenes. They will tell the story of Yunnan coffee through a youthful lens, showcasing the charm of the event from multiple perspectives, and jointly telling the city story of "lakeside spring city, landscape flower city".

The person in charge of publicity for Kunming Tourism Group stated that this exchange meeting will establish a communication link between "activities, experts, citizens, and tourists", and expand the channels for cultural and tourism promotion through the vivid and authentic content of self media. In the future, exclusive shooting locations, priority tasting and performance qualifications, supporting traffic support, official forwarding and other resources will be opened for experts to help the Dianchi International Coffee Culture Carnival become a nationally renowned summer cultural and tourism IP, vividly interpreting the "life called Yunnan".

Foreign internet celebrity Lan Wei shares Wu Jing/photo

The theme of this Dianchi International Coffee Culture Carnival is "Dian Coffee Gathers All Things to Live". It will be held from August 1st to 9th on both the east and west banks of Dianchi Lake. During the event, 200 coffee trucks will gather, Yunnan Excellence Cup CoE Pilot Competition winning beans will be tasted, Dian Coffee Run will be held, Coffee Fragrance Flower Landscape Dian Bank Tour will be held, and multi stage trendy performances will be performed. In addition, there will be exciting presentations at multiple sub venues such as Xiba River Danxia Camp, Yunnan Ethnic Village, Daguan Park · Yuyuan, Haohao Island (Zhangmei Pier), Biji Green Dynamic Gao Qiao, Xunjin Street, Nanping Street, Cuihu Coffee Culture Center, etc. It will rely on the unique advantages of 22 ℃ Kunming Summer to create a national atmosphere. A benchmark event for the integration of coffee and tourism.

What is worth looking forward to is the Dianchi International Coffee Culture Carnival, which has been held for three years and has formed a "short-term festival drainage+long-term operation of the coffee industry around Caohai" model. The lifestyle of "coffee+" in multiple sub venues such as Diancui Coffee Complex, Dianchi West Bank PARK, and Daguan Park Yuyuan continues to be created, upgrading the Dianchi International Coffee Culture Carnival from a short-term event "once a year" to a city lifestyle that can be seen and felt all year round, forming a multi-point linkage and comprehensive coverage of cultural and tourism experience network, perfectly interpreting "there is a kind of life called Yunnan". During the event, citizens, tourists, and self media creators are welcome to go to the shores of Dianchi Lake and use coffee as a medium to record with the lens. And showcase the summer romance of "lakeside spring city, landscape flower city".

Source: Urban Times, Kunming Culture and Tourism Group

Full media reporter: Yang Liju

Editor: Jiang Lei

Reviewed by: Zhu Jiaji

Second instance: Chen Weiyi

Final appeal: Peng Deguang