海门昆山！共绘长三角咖啡产业新蓝图Haimen Kunshan! Jointly draw a new blueprint for the coffee industry in the Yangtze River Delta

7月22日，南通市海门区迎来昆山经济技术开发区考察团一行。两地企业在咖啡产品研发、文化创意、品牌销售、消费新场景等方面签约开展全方位合作，共绘长三角咖啡产业新蓝图。

此次，昆山开发区组织越南中原咖啡、布蕾克咖啡、柯乐咖啡、桃瑞丝咖啡等咖啡产业重点企业来海门对接洽谈交流。其间，考察团实地走访海门希诺股份生产基地，深入了解企业在高端杯壶研发制造方面的核心竞争力。

希诺作为中国多项行业国家标准的起草单位、全国杯壶行业协会副会长单位，是国内杯壶制造标杆企业。其高端器具制造、文创产品定制能力与咖啡专用器具制造高度契合，为两地咖啡产业与高端制造深度融合、跨界联动奠定了坚实基础。

希诺股份与昆山开发区咖啡企业举行了签约仪式，敲定多项合作。

希诺股份将与桃瑞丝咖啡、柯乐咖啡围绕咖啡文创周边产品、咖啡制作器具定制等方向开展联合研发，依托各自供应链优势打通设计、生产、销售链路，打造适配咖啡消费场景的高品质周边产品。

希诺股份还将与越南中原咖啡共同探索“咖啡+文创”线下体验门店合作模式，计划依托越南中原的咖啡品牌运营经验和希诺的文创杯壶产品优势，打造兼具地域特色与品牌影响力的消费新场景。

此次考察对接是海门和昆山两地主动融入长三角一体化发展、推动咖啡产业链跨城合作的重要举措。海门在高端制造、文创设计、文旅运营等方面拥有独特优势，两地合作空间广阔。作为国际咖啡产业高地，昆山已集聚星巴克、瑞幸、中原传奇等国内外知名咖啡品牌，形成了从生豆贸易、烘焙加工到品牌销售的完整产业链。

两地将以此次合作为契机，持续深化务实合作，为海门企业融入咖啡消费新赛道、提升文创产品附加值提供新机遇，为昆山咖啡企业进一步拓展供应链布局和品牌落地场景，共同打造“咖啡+文创”产业生态圈。

来源：综合昆山开发区发布

编辑：房亚楼

校对：刘嘉

责编：刘铃燕

审核：王炜 张晓丰

【来源：南通发布】

On July 22nd, Haimen District of Nantong City welcomed a delegation from Kunshan Economic and Technological Development Zone. Enterprises from both regions have signed comprehensive cooperation agreements in coffee product research and development, cultural creativity, brand sales, and new consumer scenarios, jointly drawing a new blueprint for the coffee industry in the Yangtze River Delta.

This time, Kunshan Development Zone organized key coffee industry enterprises such as Vietnam Zhongyuan Coffee, Br é ck Coffee, Kele Coffee, and Taoruisi Coffee to come to Haimen for docking, negotiation, and exchange. During this period, the inspection team visited the production base of Haimen Xinuo Co., Ltd. on site to gain a deeper understanding of the company's core competitiveness in the research and development of high-end cups and pots.

As a drafting unit for multiple industry national standards in China and a vice president unit of the National Cup Pot Industry Association, Xinuo is a benchmark enterprise in domestic cup pot manufacturing. Its high-end equipment manufacturing and cultural and creative product customization capabilities are highly compatible with the manufacturing of coffee specific equipment, laying a solid foundation for the deep integration and cross-border linkage of the coffee industry and high-end manufacturing in the two regions.

Xinuo Group held a signing ceremony with coffee companies in Kunshan Development Zone, finalizing multiple collaborations.

Xinuo Co., Ltd. will conduct joint research and development with Taoruisi Coffee and Kele Coffee in the areas of coffee cultural and creative peripheral products, customized coffee making equipment, etc., relying on their respective supply chain advantages to connect the design, production, and sales links, and create high-quality peripheral products that are suitable for coffee consumption scenarios.

Xinuo Group will also explore the "coffee+cultural and creative" offline experience store cooperation model with Vietnam Zhongyuan Coffee. The plan is to rely on the coffee brand operation experience of Vietnam Zhongyuan and Xinuo's cultural and creative cup pot product advantages to create a new consumption scene that combines regional characteristics and brand influence.

This inspection and docking is an important measure for Haimen and Kunshan to actively integrate into the integrated development of the Yangtze River Delta and promote cross city cooperation in the coffee industry chain. Haimen has unique advantages in high-end manufacturing, cultural and creative design, and cultural tourism operations, and the cooperation space between the two places is vast. As an international coffee industry hub, Kunshan has gathered well-known domestic and foreign coffee brands such as Starbucks, Luckin Coffee, and Zhongyuan Legend, forming a complete industrial chain from raw bean trade, roasting and processing to brand sales.

The two places will take this cooperation as an opportunity to continue deepening practical cooperation, providing new opportunities for Haimen enterprises to integrate into the new coffee consumption track, enhance the added value of cultural and creative products, and further expand the supply chain layout and brand landing scenarios for Kunshan coffee enterprises, jointly creating a "coffee+cultural and creative" industry ecosystem.

Source: Comprehensive Kunshan Development Zone Release

Editor: Fang Yalou

Proofreading: Liu Jia

Editor in Chief: Liu Lingyan

Reviewed by: Wang Wei, Zhang Xiaofeng

【 Source: Nantong Release 】