武汉一咖啡店开在山里，只有3平方米，一天卖200多杯咖啡，很多回头客专程开车去A coffee shop in Wuhan is located in the mountains, only 3 square meters, selling more than 200 cups of coffee a day, and many returning customers drive there specifically

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在距离武汉市区60多公里的

黄陂区木兰山半山腰上，

藏着一家名为“vanas森咖”的咖啡店。

这里吧台区域只有3平方米大，

但一天能卖出200多杯咖啡，

下午三点就售罄。

7月26日一早，刘女士从汉口驱车一个半小时专程赶来，点了一杯“在云端”咖啡特调。等待咖啡制作时，刘女士已经开始四处“拍拍拍”——咖啡店外是一片天然山林，雾气弥漫，光影斜照，鸟鸣环绕。

端着咖啡，刘女士漫步走上石台阶，穿过水塘在山林里坐下。特调咖啡口感酸甜，扫去了开车的疲惫。“今天就为了在这里坐上几个小时，又凉快、又放松。”她说。

客人陆续进店，店长黎丽忙碌起来。

“人最多的时候，山林里到处都是穿着白纱裙拍照的客人。我们之前建议客人也去山上别的地方转转，但他们就是喜欢这片林子。”黎丽说。

今年4月，vanas森咖曾经上过线上团购平台，直接冲到品类榜首，点单率高到“做不了”，团购因此很快又撤下了。

“客人开两小时车来，发现没位置，体验会很差。”黎丽解释。在流量和体验之间，小店果断选了后者。

门前的山林吸引许多住店客人回购。记者秦璟 摄

vanas咖啡店名字意为“避风港”。创始人刘泊宁希望用轻体验来承接客人们真正的需求——窝在露营椅上，把精神放空在面前的山林间。

店里专门从杭州请来咖啡师，手把手教店员做特调、选豆子、打奶泡，每年推出季度特调。

不少住过店的老客人对咖啡和这片山林念念不忘，经常专门开车再来喝一杯。去年7月，vanas森咖开始对外营业。高辨识度的场景天然“出片”，在社交媒体上自带传播力，咖啡店渐渐火了起来。

据了解，vanas已经系列化。大余湾店结合当地“晒秋”场景，推出应季杏子特调；严西湖店用旧厂房的红墙与蓝天，营造出电影感十足的打卡地。

这家首店始终保持着自己的节奏。“不管是不是住宿客人，只要踏进这个门，我们都用心对待。”黎丽说。

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More than 60 kilometers away from Wuhan city center

On the mountainside of Mulan Mountain in Huangpi District,

There is a coffee shop called 'Vanas Senka' hidden away.

The bar area here is only 3 square meters,

But I can sell over 200 cups of coffee in a day,

Sold out by 3pm in the afternoon.

On the morning of July 26th, Ms. Liu drove from Hankou for an hour and a half and made a special trip to order a cup of "Cloud based" coffee. While waiting for the coffee to be made, Ms. Liu had already started taking pictures everywhere - outside the coffee shop was a natural forest, shrouded in mist, with slanting light and shadow, and surrounded by bird songs.

Carrying her coffee, Ms. Liu strolled up the stone steps and sat down in the mountains through the pond. The specially brewed coffee has a sweet and sour taste, dispelling the fatigue of driving. Today, I just want to sit here for a few hours, cool and relaxed, "she said.

Customers gradually entered the store, and the store manager Li Li became busy.

When there are the most people, there are guests wearing white gauze dresses taking photos everywhere in the mountains and forests. We previously suggested that guests also go to other places on the mountain to explore, but they just love this forest, "said Li Li.

In April of this year, Vanas Senka went on an online group buying platform and directly rose to the top of the category, with a high order rate that was "impossible to do". As a result, the group buying was quickly withdrawn.

The customer drove for two hours and found no space, so the experience would be very poor, "Li Li explained. Between traffic and experience, the small shop decisively chose the latter.

The forest in front of the door attracts many hotel guests to repurchase. Photo by journalist Qin Jing

The name of Vanas coffee shop means' safe haven '. Founder Liu Boning hopes to use a light experience to meet the true needs of guests - to nest in camping chairs and release their spirits in the mountains and forests in front of them.

The store specially invites baristas from Hangzhou to teach the staff how to make special blends, select beans, and make milk foam. Every year, quarterly special blends are launched.

Many old customers who have stayed in the store are obsessed with coffee and this forest, often driving to have another drink. Last July, Vanas Senka began operating externally. Highly recognizable scenes naturally "come out" and have their own spreading power on social media, and coffee shops are gradually becoming popular.

It is understood that Vanas has been serialized. The Dayuwan store combines the local "sun drying autumn" scene to launch a seasonal apricot special; The Yanxihu store creates a cinematic check-in spot with the red walls and blue sky of an old factory building.

This first store has always maintained its own pace. Regardless of whether they are guests or not, as long as we step into this door, we treat them with care, "said Li Li.