愚园路上线了一款治愈系咖啡饮品Yuyuan Road has launched a healing coffee drink

（来源：上观新闻）炎炎夏日，愚园路悄然上线了一款治愈系咖啡饮品——由百县百品长宁直营店和华东师范大学附属精神卫生中心（以下简称“长宁区精卫中心”）联名推出的“喝了不蓝受，心里不难受”特色咖啡套餐。套餐48元，将醇香咖啡、可爱文创与心理疗愈服务融为一体，温柔治愈日常焦虑等情绪。

此次联名的核心单品“不蓝受dirty咖啡”，是门店咖啡团队耗时整整1个月精心打磨的诚意之作，“颜值”与口感双双在线。

区别于普通咖啡，这款饮品自带清新通透的蓝色分层，清爽色调一扫夏日燥热，也悄悄抚平顾客心头的烦躁与压抑。

据百县百品长宁直营店运营负责人胖然介绍，恰到好处的蓝色有助于舒缓情绪、稳定心境，色调搭配贴合治愈主题。口感上，咖啡融入清新蓝柑风味糖浆，保留了dirty咖啡醇厚丝滑的基底，又增添了清甜的热带果香，入口温润不苦涩，适配大众口味。

除了特色咖啡，套餐附赠的长宁区精卫中心文创周边——“299大象啾啾JoJo”更是圈粉不少。

这个巴掌大小的萌宠小象IP，是医院社会心理健康服务板块的治愈小使者，也是医院职业康复基地咖啡吧——299大象咖啡（心事咖啡馆）的“主理人”。软萌治愈的形象，打破了大众对精神卫生领域的刻板印象，温柔传递出关注心理健康的理念。小巧精致的造型兼具实用性与纪念意义，成为不少年轻人爱不释手的治愈小物件。

此次跨界联名绝非简单的流量组合，而是精准贴合当下年轻人的生活痛点。

作为沪上的潮流打卡地，愚园路汇聚了大批年轻群体，而高压生活下，年轻人也容易情绪低落、心情压抑。很多人出现情绪困扰时，往往不懂疏导，还会陷入“自己太矫情”的自我怀疑，不愿主动求助。

基于这一现状，双方携手打造此次治愈系联名活动，目的便是让心理健康干预主动“前置”。“我们希望通过百县百品直营店这一面向大众的开放窗口，轻松普及心理健康知识，让大家明白情绪低落、心情压抑都是正常现象，不必自我否定、独自内耗。”胖然告诉记者。

为此，套餐配套的线下疗愈课也是亮点十足。活动将邀请专业心理疗愈师，通过轻松的线下交流互动，手把手带领年轻人释放压力、疏导负面情绪，帮助大家学会正视心理困扰、主动寻求帮助，以更积极平和的心态面对生活。

一杯治愈咖啡、一个暖心文创、一场温柔疗愈，这场特别的跨界合作，让心理健康服务走出诊室、走进日常，用潮流、温柔、接地气的方式，消解心理求助的羞耻感，为年轻人的情绪健康撑起一把守护伞。

记者/摄影：朱文轩

编辑：程 前

责编：颜文彬

(Source: Shangguan News) In the scorching summer, Yuyuan Road quietly launched a healing coffee drink - a special coffee set called "Don't feel blue after drinking, don't feel uncomfortable" jointly launched by Baipin Changning Direct Store in Baixian County and the Affiliated Mental Health Center of East China Normal University (hereinafter referred to as "Changning District Jingwei Center"). The package is 48 yuan, integrating fragrant coffee, cute cultural and creative elements, and psychological therapy services to gently cure daily anxiety and other emotions.

The core product of this joint collaboration, "Non Blue Dirty Coffee," is a sincere work carefully crafted by the store's coffee team for a whole month, with both "appearance" and taste on the line.

Different from regular coffee, this drink comes with a fresh and transparent blue layer, which sweeps away the heat of summer and quietly soothes customers' restlessness and depression.

According to Pang Ran, the operation manager of Baipin Changning Direct Store in Baixian, the perfect blue color helps to soothe emotions and stabilize the mood, and the color matching is in line with the healing theme. In terms of taste, the coffee is infused with a fresh blue citrus flavor syrup, retaining the rich and silky base of dirty coffee while adding a sweet tropical fruit aroma. It is warm and not bitter to the palate, suitable for the general public.

In addition to specialty coffee, the package also includes the Changning District Jingwei Center Cultural and Creative Surrounding Area - "299 Elephant JoJo", which has gained a lot of fans.

This palm sized cute pet elephant IP is a healing messenger in the hospital's social and psychological health service sector, and also the "manager" of 299 Elephant Coffee (Heart Caf é), a coffee bar in the hospital's vocational rehabilitation base. The image of being gentle and healing breaks the stereotype of mental health among the public, and gently conveys the concept of paying attention to mental health. The compact and exquisite design combines practicality and commemorative significance, becoming a beloved healing item for many young people.

This cross-border collaboration is not a simple combination of traffic, but a precise fit for the pain points of young people's lives today.

As a trendy check-in spot in Shanghai, Yuyuan Road attracts a large number of young people, and under high-pressure living conditions, young people are also prone to low mood and depression. When many people experience emotional distress, they often lack guidance and may fall into self doubt of being too emotional, unwilling to seek help proactively.

Based on this situation, both parties are working together to create this joint healing activity, with the aim of proactively "pre empting" psychological health interventions. We hope to use the Baixian Baipin direct sales store as an open window for the public to easily popularize mental health knowledge, so that everyone understands that low mood and depression are normal phenomena, and there is no need for self denial or internal strife, "Pang Ran told reporters.

Therefore, the offline healing courses that come with the package are also full of highlights. The event will invite professional psychological therapists to lead young people to release stress and alleviate negative emotions through relaxed offline communication and interaction. They will help everyone learn to face psychological distress, actively seek help, and face life with a more positive and peaceful attitude.

A cup of healing coffee, a heartwarming cultural and creative experience, and a gentle healing session - this special cross-border collaboration takes mental health services out of the clinic and into daily life, using trendy, gentle, and down-to-earth methods to dispel the shame of seeking psychological help and provide a protective umbrella for the emotional health of young people.

Reporter/Photographer: Zhu Wenxuan

Editor: Cheng Qian

Editor in Chief: Yan Wenbin