瑞幸广东门店突破5000家，为粤港澳大湾区建设注入咖啡动能Luckin Coffee has surpassed 5000 stores in Guangdong, injecting coffee energy into the construction of the Guangdong Hong Kong Macao Greater Bay Area

近日，瑞幸咖啡广东省门店总数正式突破5000家。这是继广东省在去年9月成为瑞幸全国首个单省门店超4000家的省份之后，再次刷新瑞幸单个省门店纪录，成为瑞幸全国首个单省门店超5000家的省份。这不仅体现了瑞幸从规模领先迈向高质量发展的综合竞争力、以及消费者对品牌持续进化的高度认可，更折射出广东消费市场的强劲韧性与营商环境对企业的持续助力。

广东作为全国经济第一大省和粤港澳大湾区的重要组成部分，拥有全国领先的消费市场规模、完善成熟的产业链供应链体系和开放包容的营商环境，是瑞幸持续深耕的重要战略市场。近年来，广东持续实施扩大内需战略，深入推进提振消费专项行动，加快现代服务业高质量发展，持续释放消费潜力，为新消费品牌创新发展提供广阔空间。依托广东旺盛的消费活力和持续优化的营商环境，瑞幸不断完善区域门店网络布局，凭借数字化运营、供应链建设和产品创新优势，持续满足消费者多元化、高品质的消费需求，在全国竞争活跃的咖啡市场保持领先优势。今年初，瑞幸全球第30000家门店落子深圳，也得益于广东开放包容的发展环境、粤港澳大湾区链接全球的区位优势，这与瑞幸打造全球化供应链体系、迈向世界级咖啡品牌的发展战略高度契合。

近年来，瑞幸咖啡持续深化门店布局，从规模扩张转向区域深耕与效率提升，并基于精准的市场洞察，紧跟消费者需求打造高品质产品体验。截至2026年第一季度末，瑞幸咖啡累计交易客户数突破4.73亿；截至今年5月末，全球门店总数已超3.5万家。作为瑞幸全国最重要的战略市场之一，广东常住人口超1.28亿，拥有全国领先的消费市场规模、丰富多元的消费场景和旺盛的品质消费需求。此次广东省门店突破5000家，瑞幸在广州、深圳、东莞、佛山发起庆祝活动，通过打造地标灯光秀、城市特色主题店开业等一系列举措，为消费者带来时尚感与烟火气并存的消费体验。

广东成为瑞幸全国首个门店突破5000家的省份，不仅是品牌深耕区域市场的重要里程碑，也是瑞幸提升运营管理能力、供应链能力和产品创新能力的发展成果。未来，瑞幸将继续扎根广东，持续完善粤港澳大湾区门店网络布局，以更加丰富、高品质的产品和服务满足消费者不断升级的消费需求，积极融入广东扩大内需、提振消费和现代服务业高质量发展的新机遇，为区域消费升级和服务消费提质扩容持续贡献品牌力量。5000家门店不是终点，而是瑞幸持续深耕广东、服务消费者的新起点，让消费者与一杯高品质好咖啡的距离越来越近。（广告）【来源：中国消费者报】

Recently, the total number of Luckin Coffee stores in Guangdong Province officially exceeded 5000. After Guangdong Province became the first province in China to have over 4000 Luckin stores in a single province in September last year, it once again broke the record for Luckin stores in a single province, becoming the first province in China to have over 5000 stores in a single province. This not only reflects Luckin Coffee's comprehensive competitiveness from leading scale to high-quality development, as well as consumers' high recognition of the brand's continuous evolution, but also reflects the strong resilience of the Guangdong consumer market and the continuous support of the business environment for the enterprise.

As the largest province in the national economy and an important part of the Guangdong Hong Kong Macao Greater Bay Area, Guangdong has a leading consumer market size, a complete and mature industrial and supply chain system, and an open and inclusive business environment. It is an important strategic market that Luckin Coffee continues to cultivate. In recent years, Guangdong has continuously implemented the strategy of expanding domestic demand, deeply promoted the special action to boost consumption, accelerated the high-quality development of modern service industry, continuously released consumption potential, and provided broad space for innovative development of new consumer brands. Relying on the strong consumer vitality and continuously optimized business environment in Guangdong, Luckin Coffee continuously improves its regional store network layout. With the advantages of digital operation, supply chain construction, and product innovation, it continues to meet the diversified and high-quality consumption needs of consumers, and maintains a leading advantage in the competitive coffee market across the country. At the beginning of this year, Luckin Coffee's 30000th global store was located in Shenzhen, thanks to Guangdong's open and inclusive development environment and the location advantage of the Guangdong Hong Kong Macao Greater Bay Area connecting the world. This is highly in line with Luckin Coffee's development strategy of building a global supply chain system and moving towards a world-class coffee brand.

In recent years, Luckin Coffee has continued to deepen its store layout, shifting from scale expansion to regional cultivation and efficiency improvement, and based on precise market insights, closely following consumer needs to create high-quality product experiences. As of the end of the first quarter of 2026, Luckin Coffee has accumulated over 473 million trading customers; As of the end of May this year, the total number of global stores has exceeded 35000. As one of Luckin Coffee's most important strategic markets in China, Guangdong has a permanent population of over 128 million, a leading consumer market scale, diverse consumption scenarios, and strong demand for quality consumption. With over 5000 stores in Guangdong Province, Luckin Coffee has launched celebration activities in Guangzhou, Shenzhen, Dongguan, and Foshan. Through a series of measures such as creating landmark light shows and opening city themed stores, Luckin Coffee has brought consumers a consumption experience that combines fashion and fireworks.

Guangdong has become the first province in China for Luckin Coffee to break through 5000 stores, which is not only an important milestone for the brand to deeply cultivate regional markets, but also a development achievement for Luckin Coffee to enhance its operational management capabilities, supply chain capabilities, and product innovation capabilities. In the future, Luckin Coffee will continue to root in Guangdong, continuously improve its store network layout in the Guangdong Hong Kong Macao Greater Bay Area, and meet consumers' constantly upgrading consumption needs with richer and higher quality products and services. It will actively integrate into the new opportunities of expanding domestic demand, boosting consumption, and high-quality development of modern service industry in Guangdong, and continue to contribute brand strength to regional consumption upgrading and service consumption quality expansion. 5000 stores are not the end point, but a new starting point for Luckin Coffee to continue to deepen its cultivation in Guangdong and serve consumers, bringing consumers closer and closer to a cup of high-quality coffee. (Advertisement) [Source: China Consumer News]