瑞幸亮相滇池国际咖啡文化嘉年华助力云南咖啡打响“产地名片”Luckin Coffee makes its debut at the Dianchi International Coffee Culture Carnival, helping Yunnan coffee establish its "business card of origin"
8月1日至9日，2026滇池国际咖啡文化嘉年华在昆明滇池沿岸举行。作为云南瑰宝咖啡生豆大赛(云南卓越杯CoE试点赛)连续两届战略合作伙伴，瑞幸咖啡亮相本届嘉年华，通过快闪店、CoE获奖豆品鉴和云南限定产品体验等形式，把云南精品咖啡从专业赛事带到大众消费场景中，让更多市民游客在滇池湖畔直观感受云南咖啡的风土、品质与产业价值。
亮相本届嘉年华，对于瑞幸而言，不仅是一次城市文旅活动参与，更是其持续深耕云南咖啡产业的一次现场呈现。从产区合作、投建工厂、赛事支持，到消费端推广和大众品鉴，瑞幸正通过产业链协同与消费端触达，持续助力云南咖啡精品化、品牌化和高质量发展。
从CoE试点赛获奖豆到限定手冲，瑞幸助力云南咖啡品牌化
嘉年华期间，瑞幸在现场设置快闪店，为市民游客提供咖啡产品和云南精品咖啡体验。其中，瑞幸咖啡滇池东岸快闪店围绕“CoE试点赛金豆日落分享会”设置前置预热环节，每日下午结合获奖庄园排期，邀请对应庄园主或咖农来到现场互动，并开放本届云南CoE试点赛前十名获奖豆品鉴，让消费者在滇池湖畔近距离感受赛事豆风味，也听到咖啡背后的庄园故事、产区故事和咖农故事。
2026年云南CoE试点赛冠军豆咖啡庄园负责人来瑞幸快闪店做分享
作为连续两届云南CoE试点赛战略合作伙伴，瑞幸持续支持云南精品咖啡接轨国际评价体系。今年赛事中，云南咖啡首次诞生91.78分冠军咖啡豆，瑞幸拍下冠军豆，以实际采购支持云南精品咖啡发展，进一步赋能产区和咖农。此次在滇池嘉年华现场开展获奖豆品鉴，也让专业赛事成果从评审桌、拍卖场走向普通消费者，让更多人通过一杯咖啡了解云南产区的品质跃升。
除了CoE试点赛获奖豆品鉴，瑞幸在嘉年华现场推出的云南孟连限定手冲产品也受到消费者欢迎。孟连是云南重要咖啡产区之一，近年来在精品咖啡种植、处理和风味表达上不断提升。通过快闪店这样的现场消费场景，瑞幸把来自云南产区的咖啡产品直接带到游客面前，让云南咖啡不只停留在产区名片和专业赛事中，也成为滇池湖畔可品鉴、可分享、可记住的一杯咖啡。
从采购到科研合作，瑞幸持续深耕云南产区
云南是中国咖啡最重要的产区。近年来，随着精品率、精深加工率和国际影响力持续提升，云南咖啡正在从传统原料供应走向精品化、品牌化和全球化。瑞幸与云南咖啡的合作，也从产品端逐步延伸到产区端、加工端、物流端、科研端和消费端。
公开报道显示，2026年瑞幸在云南全产季咖啡豆采购量已超过3万吨。稳定且不断扩大的采购需求，为云南产区和咖农提供了更明确的市场预期，也为云南咖啡进入更广泛消费市场提供了持续出口。
除采购外，瑞幸近年来还持续完善在云南的产业布局。2024年3月，瑞幸在云南保山建设的咖啡鲜果处理加工厂进入运营阶段，年鲜果处理能力达到5000吨，直接惠及当地2万余户咖农。2026年1月，满载云南当季咖啡豆的“瑞幸号”铁路专列从云南普洱发往福建厦门，贯通云南产地与东南沿海加工基地。2026年2月，瑞幸与云南省农业科学院签署战略合作框架协议，围绕咖啡品种选育、绿色种植技术研发等领域推进产学研合作。
这些举措背后，是瑞幸对云南咖啡长期价值的判断：一方面，通过采购、加工、物流和科研合作，参与云南咖啡上游产业能力建设；另一方面，通过全国门店、产品研发、赛事合作和线下品鉴活动，把云南咖啡带到更多消费者杯中。
在业内看来，代表中国产区高度的云南咖啡，与代表中国品牌力量的瑞幸咖啡，正在共同构成中国咖啡走向世界的“两张名片”。云南提供风土、品质和产区价值，瑞幸则通过供应链、产品创新和消费场景，把这份产区价值转化为更广泛的市场认知。(来源：中国网)
From August 1st to 9th, 2026 Dianchi International Coffee Culture Carnival will be held along the coast of Dianchi Lake in Kunming. As a strategic partner of the Yunnan Treasure Coffee Green Bean Competition (Yunnan Excellence Cup CoE Pilot Competition) for two consecutive years, Luckin Coffee made its debut at this carnival. Through pop-up stores, CoE award-winning bean tasting, and Yunnan limited product experiences, Luckin Coffee brought Yunnan specialty coffee from professional competitions to mass consumption scenes, allowing more citizens and tourists to intuitively experience the local customs, quality, and industrial value of Yunnan coffee by the Dianchi Lake.
Appearing at this carnival, for Luckin Coffee, it is not only a participation in urban cultural and tourism activities, but also a live presentation of its continued deepening of the Yunnan coffee industry. From production area cooperation, factory investment and construction, event support, to consumer promotion and mass tasting, Luckin Coffee is continuously helping Yunnan coffee to become boutique, branded, and high-quality through industry chain collaboration and consumer outreach.
From winning beans in the CoE pilot competition to limited hand brews, Luckin Coffee helps Yunnan coffee branding
During the carnival, Luckin Coffee set up pop-up stores on site to provide coffee products and Yunnan boutique coffee experiences for citizens and tourists. Among them, Luckin Coffee's pop-up store on the east bank of Dianchi Lake has set up a pre event warm-up session around the "CoE Pilot Competition Golden Bean Sunset Sharing Conference". Every afternoon, based on the scheduling of award-winning estates, corresponding estate owners or coffee farmers are invited to interact on-site, and the top ten award-winning beans before this year's Yunnan CoE pilot competition are opened for tasting, allowing consumers to experience the flavor of the competition beans up close by the Dianchi Lake and hear the stories of estates, production areas, and coffee farmers behind the coffee.
The person in charge of the champion coffee plantation of Yunnan CoE pilot competition in 2026 came to Ruixing pop-up store to share
As a strategic partner of two consecutive Yunnan CoE pilot competitions, Luckin Coffee continues to support Yunnan's premium coffee in aligning with the international evaluation system. In this year's competition, Yunnan Coffee produced its first 91.78 point champion coffee beans. Luckin Coffee won the championship beans to support the development of Yunnan's premium coffee industry through actual procurement, further empowering production areas and coffee farmers. The award-winning bean tasting held at the Dianchi Carnival has also brought professional competition results from the judging table and auction house to ordinary consumers, allowing more people to learn about the quality improvement of Yunnan's production areas through a cup of coffee.
In addition to the award-winning bean tasting in the CoE pilot competition, Luckin Coffee's Yunnan Menglian limited edition hand wash product launched at the carnival site has also been well received by consumers. Menglian is one of the important coffee producing areas in Yunnan, and has continuously improved in the cultivation, processing, and flavor expression of premium coffee in recent years. Through live consumption scenes such as pop-up stores, Luckin Coffee brings coffee products from Yunnan's production areas directly to tourists, making Yunnan coffee not only a business card and professional event in the production area, but also a cup of coffee that can be tasted, shared, and remembered by the Dianchi Lake.
From procurement to scientific research cooperation, Luckin Coffee continues to deepen its cultivation in Yunnan's production areas
Yunnan is the most important coffee producing region in China. In recent years, with the continuous improvement of high quality rate, deep processing rate, and international influence, Yunnan coffee is moving from traditional raw material supply to refinement, branding, and globalization. Luckin Coffee's cooperation with Yunnan Coffee has gradually extended from the product end to the production area end, processing end, logistics end, scientific research end, and consumption end.
According to public reports, Luckin Coffee's procurement of coffee beans for the entire production season in Yunnan in 2026 has exceeded 30000 tons. The stable and continuously expanding procurement demand has provided clearer market expectations for Yunnan's production areas and coffee farmers, as well as sustained exports for Yunnan coffee to enter a wider consumer market.
In addition to procurement, Luckin Coffee has been continuously improving its industrial layout in Yunnan in recent years. In March 2024, Luckin Coffee's coffee fresh fruit processing plant built in Baoshan, Yunnan entered the operational stage, with an annual fresh fruit processing capacity of 5000 tons, directly benefiting more than 20000 local coffee farmers. In January 2026, the "Luckin Express" railway train carrying Yunnan's seasonal coffee beans will depart from Pu'er, Yunnan to Xiamen, Fujian, connecting Yunnan's production area with the southeast coastal processing base. In February 2026, Luckin Coffee signed a strategic cooperation framework agreement with Yunnan Academy of Agricultural Sciences to promote industry university research cooperation in areas such as coffee variety breeding and green planting technology research and development.
Behind these measures is Luckin Coffee's assessment of the long-term value of Yunnan coffee: on the one hand, it participates in the upstream industry capacity building of Yunnan coffee through procurement, processing, logistics, and scientific research cooperation; On the other hand, through nationwide stores, product development, competition cooperation, and offline tasting activities, Yunnan coffee will be brought to more consumers' cups.
In the industry's view, Yunnan coffee, which represents the height of China's production areas, and Luckin Coffee, which represents the strength of Chinese brands, are jointly forming the "two business cards" for Chinese coffee to go global. Yunnan provides local customs, quality, and production area value, while Luckin Coffee transforms this production area value into a broader market awareness through supply chain, product innovation, and consumer scenarios. (Source: China Net)