深圳“文博会”上的独特风味 从保山咖啡感知“云南味道”The unique flavor of "Yunnan flavor" perceived from Baoshan coffee at the Shenzhen Cultural Expo

在第二十二届中国（深圳）国际文化产业博览交易会云南展区，一股浓郁醇厚的咖香吸引了无数观众驻足。来自云南保山的保山比顿咖啡有限公司，凭借其对云南咖啡风味的深度挖掘与创新表达，让参观者在品鉴中重新认识了“云南味道”，成为展区内的一大亮点。

保山比顿咖啡有限公司成立于2012年，现已发展成为一家集咖啡种植、初加工、深加工、销售、科研、教育及咖啡文化挖掘传播于一体的平台化企业。公司依托4500亩种植基地，构建起从种子到杯子的全产业链布局，不仅实现了原料品质的把控，更通过一二三产融合，打造了咖啡产业文化园。

本次文博会，公司重点展示了花香型、水果风味型等创意产品。展位负责人朱星诚介绍，比顿咖啡主打“风味可感知”的差异化路径，打破了大众对咖啡“只有苦味”的传统认知，突出了花香、果酸、焦糖等明亮清新的风味调性，让云南咖啡从单纯的“原料产地”真正走向了一张张诱人的“风味名片”。

展会现场，比顿咖啡的产品凭借鲜明的特色受到热捧，几天时间，不仅所有带展产品全部售罄，现场销售额也超过两万元，一批意向合作客户也在陆续接触联系。负责人表示，未来公司将继续深耕咖啡深加工与文旅融合，通过文博会等国家级平台持续强化品牌认知，致力于让这杯“浓而不苦、香而不烈、略带果酸”的保山咖啡走进更多消费者的生活。

云南网记者 李子楠 许卓皓 实习生 夏天

At the Yunnan exhibition area of the 22nd China (Shenzhen) International Cultural Industry Expo, a rich and mellow aroma of coffee attracted countless visitors to stop and watch. Baoshan Bidun Coffee Co., Ltd. from Baoshan, Yunnan, with its deep exploration and innovative expression of Yunnan coffee flavor, allows visitors to rediscover the "Yunnan flavor" during tasting, becoming a major highlight in the exhibition area.

Baoshan Bidun Coffee Co., Ltd. was established in 2012 and has now developed into a platform enterprise that integrates coffee planting, initial processing, deep processing, sales, scientific research, education, and coffee culture exploration and dissemination. The company relies on a 4500 acre planting base to build a full industry chain layout from seeds to cups. It not only controls the quality of raw materials, but also creates a coffee industry cultural park through the integration of primary, secondary, and tertiary industries.

At this cultural expo, the company focused on showcasing creative products such as floral and fruity flavors. Booth manager Zhu Xingcheng introduced that Bitun Coffee focuses on a differentiated path of "perceptible flavor", breaking the traditional perception of "only bitterness" in coffee among the public, highlighting bright and fresh flavor tones such as floral aroma, fruit acid, caramel, etc., allowing Yunnan coffee to truly move from a simple "raw material origin" to a series of tempting "flavor business cards".

At the exhibition site, Biton Coffee's products were highly sought after due to their distinctive features. Within a few days, not only were all the exhibited products sold out, but the on-site sales also exceeded 20000 yuan. A group of potential cooperative customers were also gradually contacted. The person in charge stated that in the future, the company will continue to deepen the integration of coffee processing and cultural tourism, and continuously strengthen brand awareness through national platforms such as the Cultural Expo. The company is committed to bringing this cup of "strong but not bitter, fragrant but not strong, and slightly fruity" Baoshan coffee into the lives of more consumers.

Yunnan Net reporter Li Zinan and Xu Zhuohao intern summer