广州建设“咖啡之城”，鼓励公园绿地、旅游景区等设置咖啡店Guangzhou is building a 'Coffee City' and encouraging the establishment of coffee shops in parks, green spaces, tourist attractions, etc

8月7日下午，在2026广州咖啡文化季闭幕活动上，《广州市推动咖啡产业高质量发展的若干措施》（以下简称《若干措施》）正式发布。《若干措施》提出，积极引进国际国内知名精品咖啡门店落户经营，鼓励公园绿地、公共文化场所、旅游景区设置咖啡门店和咖啡机器人。

《广州咖啡产业发展白皮书（2026）》显示，广州咖啡门店已超8000家，数量稳居全国第二、华南第一。2025年咖啡全产业链年产值达670亿元，直接带动就业超15万人。《若干措施》共十条，从产业布局、品牌培育、人才引进等多个维度为广州咖啡产业链提供系统政策保障，标志着广州咖啡产业从市场自发生长迈入政策系统引导的新阶段，将为广州建设“咖啡之城”注入强劲动能。

《若干措施》提出，搭建集保税交易、仓储监管、跨境支付结算于一体的数字化咖啡交易平台。依托广交会、跨境电商平台，打造咖啡豆集散贸易地。对符合国家及省、市产业政策，在建设期内（最长不超过3年）新设备购置额达到150万元至500万元或500万元以上的技术改造项目，分别按新设备购置额不超过15%、20%的比例给予事后奖励，单个项目奖励不超过3000万元。

《若干措施》明确，积极引进国际国内知名精品咖啡门店落户经营。鼓励公园绿地、公共文化场所、旅游景区设置咖啡门店和咖啡机器人，打造融入中华优秀传统文化元素的咖啡街区。依托古村落、精品民宿打造“村咖”“乡咖”。

《若干措施》提出，实施“花城咖香”培育工程，持续打造广州咖啡文化季等活动品牌。鼓励企业将红棉、荔枝、地标等广府文化元素融入咖啡豆拼配、烘焙、特调与文创设计，推出城市限定产品。深化与国内外咖啡主产区、头部企业、行业组织合作，引进承办国际国内顶级咖啡专业赛事。

此外，《若干措施》还明确，推行食品经营许可证3个工作日核发制度，对通过便利化许可评估的咖啡连锁企业新开门店实行“先发证、后核查”，优化自动制售咖啡机经营审批，实现一地取证、多场景投放。

据悉，广州将持续做强咖啡全产业链，以特色产业提质增效助力国际消费中心城市建设，打造联通全球、辐射粤港澳大湾区的华南咖啡产业核心枢纽。让咖啡风味更加深度融入城市肌理、岭南烟火。

文｜记者 罗仕 实习生 李邦诚

On the afternoon of August 7th, at the closing ceremony of the 2026 Guangzhou Coffee Culture Season, the "Several Measures for Promoting High Quality Development of the Coffee Industry in Guangzhou" (hereinafter referred to as the "Several Measures") were officially released. The "Several Measures" propose to actively introduce well-known international and domestic boutique coffee shops to settle and operate, and encourage the establishment of coffee shops and coffee robots in parks, green spaces, public cultural venues, and tourist attractions.

The White Paper on the Development of Guangzhou Coffee Industry (2026) shows that there are over 8000 coffee shops in Guangzhou, ranking second in the country and first in South China in terms of quantity. By 2025, the annual output value of the entire coffee industry chain will reach 67 billion yuan, directly driving employment for over 150000 people. The "Several Measures" consist of ten articles, providing systematic policy guarantees for the coffee industry chain in Guangzhou from multiple dimensions such as industrial layout, brand cultivation, and talent introduction. This marks a new stage in which the coffee industry in Guangzhou has entered a policy guided stage from spontaneous market growth, injecting strong momentum into the construction of Guangzhou as a "coffee city".

The "Several Measures" propose to build a digital coffee trading platform that integrates bonded trading, warehousing supervision, and cross-border payment settlement. Relying on the Canton Fair and cross-border e-commerce platforms, we aim to create a coffee bean distribution and trading center. For technology renovation projects that comply with national, provincial, and municipal industrial policies and have a new equipment purchase amount of 1.5 million to 5 million yuan or more during the construction period (no more than 3 years), post project rewards will be given at a ratio of no more than 15% and 20% of the new equipment purchase amount, respectively. The reward for a single project shall not exceed 30 million yuan.

The "Several Measures" clearly state that we will actively introduce well-known international and domestic boutique coffee shops to settle and operate. Encourage the establishment of coffee shops and coffee robots in parks, green spaces, public cultural venues, and tourist attractions, and create coffee districts that incorporate excellent traditional Chinese cultural elements. Relying on ancient villages and boutique homestays to create "village cafes" and "rural cafes".

The "Several Measures" propose to implement the "Flower City Coffee Fragrance" cultivation project and continue to build event brands such as the Guangzhou Coffee Culture Season. Encourage enterprises to integrate Guangfu cultural elements such as red cotton, lychee, and landmarks into coffee bean blending, baking, special blending, and cultural and creative design, and launch city limited products. Deepen cooperation with major coffee producing regions, leading enterprises, and industry organizations at home and abroad, and introduce and host top international and domestic coffee professional competitions.

In addition, the "Several Measures" also specify the implementation of a three-day issuance system for food business licenses, and the implementation of "issuing certificates first, verifying later" for newly opened stores of coffee chain enterprises that have passed the convenience license evaluation, optimizing the approval of automatic production and sales of coffee machines, and achieving one-stop certification and multi scenario deployment.

It is reported that Guangzhou will continue to strengthen the entire coffee industry chain, improve the quality and efficiency of its characteristic industries to support the construction of an international consumption center city, and create a core hub for the South China coffee industry that connects the world and radiates to the Guangdong Hong Kong Macao Greater Bay Area. Let the coffee flavor blend more deeply into the urban texture and Lingnan fireworks.

Article | Reporter Luo Shi Intern Li Bangcheng