广言快评｜咖啡文化季 收官不收力Guangyan Quick Review - Coffee Culture Season Ends Without Effort

8月9日，2026广州咖啡文化季落下帷幕。持续百日，13个国家、43个城市和地区、230余个品牌参与……一组组数据，既溢出满屏的咖香，也映照着一座城市的活力。

咖啡虽是舶来品，但在这里早已成“老广”。陈皮、荔枝、五指毛桃等岭南风味被调入咖啡，骑楼老街、滨水空间、社区街巷成为“叹咖”场景，咖啡还与粤语音乐、非遗、电影、龙舟等文化元素碰撞交融……咖啡还是那杯咖啡，却多了鲜明的广州味道。

一场节会，也是城市的一扇窗口。来自不同国家和城市的品牌、主理人、消费者因咖啡相聚广州，在品尝风味、交流文化的过程中，感受这座城市的开放胸怀、商业活力与生活温度。广州咖啡文化季把宏大的城市形象，转化为可感、可触、可参与的生活体验，让人们从一杯咖啡中读懂广州既传统又现代、既务实又时尚的城市气质。这样的城市传播，更具烟火气，也更容易深入人心。

一杯咖啡，连接的也不只是味蕾。主会场联动天河路商圈170多家商户，一张票根串起餐饮、购物、住宿、出行等多元消费；各区因地制宜，探索“咖啡+文旅”“咖啡+音乐”“咖啡+赛事”等新业态。从一杯饮品延伸到一种生活方式，从一个展会带动一片商圈，说明消费增长点也可以从日常生活中深入挖掘。读懂消费者对文化体验、社交空间和情绪价值的新需求，就能把活动“流量”转化为城市“留量”、市场“增量”。

一场活动，也为产业发展蓄势聚能。咖啡文化季汇聚品牌、产区、行业协会、金融机构和专业人才，既为本土企业提供了展示产品、对接资源的平台，也为国内外品牌认识广州、布局广州创造了机会。由此可见，广州咖啡文化季不仅是一场消费活动，更能以节聚势、以展促产。

目前，广州现有咖啡门店超过8000家，但建设“咖啡之城”，不能只看门店数量，更要看生态。此次收官活动发布咖啡产业高质量发展十条措施，释放出从做旺消费向做强产业迈进的鲜明信号，推动产业链向贸易流通、仓储烘焙、设备制造、研发创新、人才培养等环节延伸。让更多咖啡豆不只是从广州经过，更能在这里加工、交易、增值，才能真正“点豆成金”，把一时咖香沉淀为长久的产业竞争力。

从“叹茶”到“叹咖”，广州人的日常又添了一种滋味。广州咖啡文化季虽已收官，但融入街巷与生活的咖香，将持续为花城增添烟火气与新活力。

文/广州日报评论员：陈文杰

图/广州日报新花城记者：庄小龙

广州日报新花城编辑：李凤荷

On August 9th, the 2026 Guangzhou Coffee Culture Season came to an end. Over the course of a hundred days, 13 countries, 43 cities and regions, and more than 230 brands participated... A set of data not only overflowed with the fragrance of coffee, but also reflected the vitality of a city.

Although coffee is an imported product, it has already become "Lao Guang" here. Chenpi, litchi, five fingered peaches and other Lingnan flavors have been transferred into coffee. The arcade old streets, waterfront spaces, and community streets have become "coffee sighing" scenes. Coffee has also collided with Cantonese music, intangible cultural heritage, movies, Loong Boat and other cultural elements... Coffee is still the cup of coffee, but it has more fresh Guangzhou flavor.

A festival is also a window into the city. Brands, managers, and consumers from different countries and cities gather in Guangzhou for coffee, experiencing the city's open mindedness, commercial vitality, and warmth of life while tasting its flavor and exchanging culture. The Guangzhou Coffee Culture Season transforms the grand urban image into a tangible, touchable, and participatory lifestyle experience, allowing people to understand Guangzhou's traditional yet modern, pragmatic yet fashionable urban temperament through a cup of coffee. Such urban dissemination is more smoky and easier to penetrate people's hearts.

A cup of coffee not only connects the taste buds. The main venue links more than 170 merchants in the Tianhe Road commercial district, with a single ticket connecting diverse consumption such as dining, shopping, accommodation, and travel; Each district is adapting to local conditions and exploring new formats such as "coffee+cultural tourism", "coffee+music", "coffee+sports events", etc. Extending from a cup of beverage to a lifestyle, from an exhibition driving a commercial district, it shows that consumer growth points can also be deeply explored from daily life. By understanding consumers' new demands for cultural experiences, social spaces, and emotional values, we can transform activity "traffic" into urban "retention" and market "increment".

An event also gathers momentum for industrial development. The coffee culture season brings together brands, production areas, industry associations, financial institutions, and professional talents, providing a platform for local enterprises to showcase their products and connect with resources, as well as creating opportunities for domestic and foreign brands to understand and layout Guangzhou. From this, it can be seen that the Guangzhou Coffee Culture Season is not only a consumer event, but also a way to gather momentum and promote production through exhibitions.

At present, there are over 8000 coffee shops in Guangzhou, but building a "coffee city" should not only focus on the number of shops, but also on the ecology. This closing event released ten measures for the high-quality development of the coffee industry, sending a clear signal of moving from thriving consumption to strengthening the industry, and promoting the extension of the industry chain to trade circulation, warehousing and baking, equipment manufacturing, research and development innovation, talent cultivation and other links. Only by allowing more coffee beans not only to pass through Guangzhou, but also to be processed, traded, and appreciated here, can we truly "turn coffee beans into gold" and turn the temporary coffee aroma into long-term industrial competitiveness.

From "sighing tea" to "sighing coffee", Guangzhou people have added a new flavor to their daily lives. Although the Guangzhou Coffee Culture Season has come to an end, the coffee aroma integrated into the streets and daily life will continue to add fireworks and new vitality to the Flower City.

Commentator for Guangzhou Daily: Chen Wenjie

Photo/Guangzhou Daily Xinhua City Reporter: Zhuang Xiaolong

Guangzhou Daily Xinhua City Editor: Li Fenghe