普洱咖啡 香遇花城：一杯咖啡聚力两地产业新合作 联接双城协同新路径Pu'er Coffee Fragrance Meets Flower City: A Cup of Coffee Gathers the Strength of Two Regions' Industries, New Cooperation Connects Two Cities' Collaborative New Path

当普洱的山野咖香遇上广州的都市节拍，一场跨越千里的山海对话在花城展开。8月7日至9日，“普洱咖啡 香遇花城”城市推介联动2026广州咖啡文化季精彩启幕，以咖啡为媒、以文旅为介，架起两地产业联动、文化相融的合作桥梁，普洱浓郁醇厚的咖香文化、多姿多彩的民族风情在花城广州精彩绽放。

联动2026广州咖啡文化季 双城联名咖啡新品正式发布

8月7日下午，2026广州咖啡文化季闭幕式现场人潮涌动。普洱借助广州咖啡产业盛会，携精品咖啡资源、特色民族文化IP参加活动。活动上，普洱“有风咖谷”与广州花棣集发布联名精品咖啡“风起花棣”。普洱咖啡推荐官现场深度解读普洱咖啡产业发展脉络，全方位展示普洱咖啡种植、加工、研发、销售全链条创新成果，生动诠释普洱“左手咖啡右手茶”“一切刚刚好”的温润城市气质与宜居宜业的惬意生活风貌。国家级非遗舞蹈《傣族孔雀舞》灵动展演，尽显普洱民族文化的多元韵味，让花城市民游客沉浸式领略大美普洱的文化魅力。

专场推介生动诠释普洱之美 粤滇五城咖啡行业协会共建签约

8月8日下午，“普洱咖啡 香遇花城”专场推介活动在广州悦汇城举行。推介环节系统展示了普洱茶咖共生的特色产业体系、山水相融的生态旅居资源，普洱丰富的茶旅、咖旅资源与大湾区广阔市场实现精准对接，为广州及周边城市客商搭建了高效的产销对接、投资合作、品牌共建平台，持续擦亮普洱茶咖特色产业名片，让更多大湾区市民游客向往普洱、奔赴普洱。活动现场，普洱咖啡协会与广州、佛山、东莞、江门四地咖啡协会顺利达成共建合作签约。五城携手构建常态化沟通协作机制，聚焦产销对接、人才共育、品牌联推、资源共享四大领域深化合作，打通跨区域产业互通、资源互融、市场互拓的发展通道，助力咖啡产业协同发展、互利共赢。

活动现场，咖啡、旅游两大行业从业者共话普洱发展机遇。“咖啡沙龙”联合创始人、《咖啡年刊》总编辑林健良表示，二十年前初次到访普洱，彼时普洱仅作为咖啡原料产地为人熟知。经过多年发展，当下大批专业人才投身普洱咖啡产业建设，当地咖啡豆品质实现稳步提升。

广东大正咖啡集团有限公司创始人潘海叶谈到，普洱具备得天独厚的地域种植优势，咖啡层次丰富、香气饱满，当地独有的咖啡加工工艺，赋予产品多元风味特质，足以展现全球咖啡品类中别具一格的口感特色。

广州玫瑰咖啡主理人寻玲敏多次赴普洱实地考察，她称普洱咖啡近两年产业发展成效显著。门店长期选用一款普洱咖啡豆，市场认可度高，深受消费者喜爱。

民族歌舞快闪走进广州核心地标 普洱文化实现大众化出圈传播

本次活动将普洱独特的民族文化送到花城核心地标，让民族风情与都市烟火撞个满怀。广州塔广场、广州艺术博物院，普洱特色民族歌舞轮番上演，绚丽精致的民族服饰、婉转悠扬的民族曲调、热情欢快的特色舞步，成为广州街头一道独特的风景，吸引大批市民游客驻足围观、拍照打卡。这场沉浸式的文化传递，让普洱多姿多彩的民族风情、深厚的文化底蕴可感、可视、可触，也让更多市民游客直观感受到普洱独有的民族文化魅力。

具象场景让市民游客沉浸式 体验普洱咖啡文化

活动期间，专属打造的“普洱咖啡会客厅”“普洱咖啡小课堂”同步开放，为市民游客带来沉浸式、互动式的普洱咖啡文化体验。咖啡会客厅内，普洱精品咖啡、特色文创集中陈列，醇厚咖香萦绕全场，市民游客纷纷驻足品鉴，在一咖一物间感受普洱茶咖共生、山水相融的独特城市韵味。咖啡小课堂氛围轻松热烈，普洱咖啡师现场讲解咖啡风土特色、种植故事与产业文化，手把手教学手冲咖啡技艺。参与者沉浸式体验咖啡制作全过程，完成实操学习即可获得专属体验证书，在亲手制作并品味咖香的过程中，深度解锁普洱咖啡的独特魅力与匠人初心。

广东羊城之旅国际旅行社有限公司叶芝伶也表示，近几年普洱旅游热度持续攀升，游客对普洱丰富的茶叶、咖啡等物产兴趣浓厚，游客量逐年递增。未来将持续推出休闲、康养、研学等多元旅游产品，面向广州客源市场加大推广力度，让更多广州游客认识普洱、了解普洱、爱上普洱。

一杯咖香联结两地情谊。此次推介活动以一杯咖啡串联起普洱、广州两地人文往来与产业对接，助力普洱茶咖特色产业出圈出彩，也让更多人认识普洱、了解普洱，推动“绝版普洱·香遇世界”城市品牌迈向更广阔的舞台。

（中国日报云南记者站 记者 李映青）

来源：中国日报网

When the fragrance of wild coffee in Pu'er meets the urban rhythm of Guangzhou, a dialogue spanning thousands of miles between mountains and seas unfolds in Huacheng. From August 7th to 9th, the "Pu'er Coffee Fragrance Meets Flower City" city promotion linkage will kick off the 2026 Guangzhou Coffee Culture Season, using coffee as a medium and cultural tourism as a medium to build a cooperation bridge for industrial linkage and cultural integration between the two places. The rich and mellow Pu'er coffee culture and colorful ethnic customs will bloom brilliantly in Flower City Guangzhou.

Joint release of new coffee products for the 2026 Guangzhou Coffee Culture Season

On the afternoon of August 7th, the closing ceremony of the 2026 Guangzhou Coffee Culture Season was crowded with people. Pu'er, leveraging the Guangzhou Coffee Industry Expo, participated in the event with premium coffee resources and distinctive ethnic cultural IP. At the event, Pu erh "Wind Tea Valley" and Guangzhou Huadi Collection jointly released their premium coffee "Wind Rises Huadi". The recommendation officer of Pu'er Coffee deeply interprets the development trend of the Pu'er coffee industry on site, comprehensively displays the innovative achievements of Pu'er coffee planting, processing, research and development, and sales throughout the entire chain, vividly interpreting the warm urban temperament of Pu'er's "left-hand coffee, right-hand tea" and "everything is just right", as well as the comfortable and livable lifestyle of Pu'er. The dynamic performance of the national intangible cultural heritage dance "Dai Peacock Dance" showcases the diverse charm of Pu'er ethnic culture, allowing Huacheng citizens and tourists to immerse themselves in the cultural charm of the beautiful Pu'er.

Special Promotion Vividly Interprets the Beauty of Pu'er, Co built and Signed by the Coffee Industry Association of Guangdong Yunnan Five Cities

On the afternoon of August 8th, the "Pu'er Coffee Fragrance Meets Flower City" special promotion event was held in Yuehui City, Guangzhou. The promotion system showcased the characteristic industry system of Pu erh tea and coffee symbiosis, as well as the ecological tourism resources that blend mountains and waters. Pu erh's rich tea and coffee tourism resources are precisely connected with the vast market of the Greater Bay Area, providing an efficient platform for production and sales docking, investment cooperation, and brand building for merchants in Guangzhou and surrounding cities. It continues to polish the business card of Pu erh tea and coffee characteristic industry, making more citizens and tourists in the Greater Bay Area yearn for Pu erh and go to Pu erh. At the event, Pu'er Coffee Association successfully reached a joint cooperation agreement with coffee associations in Guangzhou, Foshan, Dongguan, and Jiangmen. Five cities work together to establish a normalized communication and cooperation mechanism, focusing on deepening cooperation in four major areas: production and sales docking, talent co education, brand promotion, and resource sharing. This will open up development channels for cross regional industrial interconnection, resource integration, and market expansion, and help the coffee industry develop in a coordinated and mutually beneficial manner.

At the event, practitioners from the coffee and tourism industries discussed the development opportunities of Pu'er tea. Lin Jianliang, co-founder of "Coffee Salon" and editor in chief of "Coffee Yearbook", said that when he first visited Pu'er 20 years ago, Pu'er was only known as a coffee raw material production area. After years of development, a large number of professional talents have devoted themselves to the construction of Pu'er coffee industry, and the quality of local coffee beans has steadily improved.

Pan Haiye, founder of Guangdong Dazheng Coffee Group Co., Ltd., said that Pu'er has unique regional planting advantages, with rich coffee layers and full aroma. The local unique coffee processing technology endows the products with diverse flavor characteristics, which can showcase the distinctive taste characteristics of the global coffee category.

Xun Lingmin, the manager of Guangzhou Rose Coffee, has visited Pu'er several times for on-site inspections. She stated that the development of Pu'er coffee industry has achieved remarkable results in the past two years. The store has been using a Pu'er coffee bean for a long time, which has high market recognition and is deeply loved by consumers.

Ethnic song and dance flash mob enters the core landmark of Pu'er culture in Guangzhou, achieving popularization and spreading in circles

This event will bring the unique ethnic culture of Pu'er to the core landmark of Flower City, allowing ethnic customs to collide with urban fireworks. The Guangzhou Tower Square, Guangzhou Art Museum, and Pu'er ethnic songs and dances are staged in rotation. The splendid and exquisite ethnic costumes, melodious ethnic melodies, and enthusiastic and cheerful dance steps have become a unique scenery on the streets of Guangzhou, attracting a large number of citizens and tourists to stop and watch, take photos and check in. This immersive cultural transmission allows Pu'er's colorful ethnic customs and profound cultural heritage to be felt, seen, and touched, and also allows more citizens and tourists to intuitively experience Pu'er's unique ethnic cultural charm.

Concrete scenes allow citizens and tourists to immerse themselves in Pu'er coffee culture

During the event, the exclusive "Pu'er Coffee Club Living Room" and "Pu'er Coffee Classroom" were simultaneously opened, bringing immersive and interactive Pu'er coffee cultural experiences to citizens and tourists. In the coffee lounge, Pu erh premium coffee and unique cultural and creative products are displayed in a concentrated manner, with a rich and mellow coffee aroma lingering throughout the venue. Citizens and tourists stop to taste and experience the unique urban charm of Pu erh tea coffee symbiosis and the integration of mountains and rivers in one coffee and one object. The atmosphere of the coffee classroom is relaxed and lively. Pu erh baristas explain the local characteristics, planting stories, and industrial culture of coffee on site, and teach hands-on coffee making skills. Participants can immerse themselves in the entire process of coffee making, complete practical learning to obtain an exclusive experience certificate, and deeply unlock the unique charm of Pu erh coffee and the craftsman's original intention through the process of making and tasting coffee by hand.

Ye Zhiling from Guangdong Yangcheng Travel International Travel Agency Co., Ltd. also stated that in recent years, the popularity of Pu'er tourism has continued to rise, and tourists have a strong interest in Pu'er's rich tea, coffee and other products. The number of tourists has been increasing year by year. In the future, we will continue to launch diversified tourism products such as leisure, health care, and study tours, and increase our promotion efforts towards the Guangzhou customer market, so that more Guangzhou tourists can understand Pu'er, learn about Pu'er, and fall in love with Pu'er.

A cup of coffee fragrance connects the friendship between two places. This promotion event connects the cultural exchanges and industry connections between Pu'er and Guangzhou with a cup of coffee, helping Pu'er tea and coffee specialty industries to shine and attract more people to know and understand Pu'er. It also promotes the city brand of "Exclusive Pu'er, Fragrant Encounter with the World" to move towards a broader stage.

(Li Yingqing, reporter from China Daily Yunnan Reporter Station)

Source: China Daily website