贵阳银行金融赋能爽爽贵阳咖啡飘香Guiyang Bank Financial Empowerment Refreshing Guiyang Coffee Fragrance

为落实贵阳市做大做强咖啡产业、打造“爽爽贵阳·咖啡飘香”城市IP工作部署，贵阳银行切实履行市属本土金融主力军职责，紧扣城市消费升级与文旅发展需要，推出“贵咖”主题信用卡及系列咖啡消费专属金融服务，以金融活水浇灌咖啡产业，激活消费市场活力，助力擦亮城市文旅新名片。

一张主题卡，喝出黔韵味。聚焦咖啡高频消费群体，贵阳银行打造“贵咖”主题信用卡，卡片巧妙融合贵州本土文化与咖啡时尚元素。新客激活仅需0.1元即可享受128元咖啡权益包，合作门店可享5折优惠，同步配发分期折扣券，有效降低消费门槛，充分释放大众消费潜力。

一个积分区，解锁趣生活。在信用卡积分商城开设咖啡专区，汇集本土咖啡豆、挂耳咖啡、咖啡器具等优质品类，支持积分直接抵扣、0息分期购买，让市民轻松体验品质咖啡生活，助力本土咖啡产品推广与咖啡文化普及。

一策惠全城，乐享咖礼遇。搭建线上线下一体化权益体系。线上联动生活服务平台推出咖啡商户随机立减；线下合作咖啡馆常态化开展立减、折扣活动。既让消费者得到实惠，也为实体商户持续引流，推动金融服务深度嵌入实体消费场景。

一图揽咖韵，探寻咖秘境。上线咖啡电子地图，汇聚全省百余家合作咖啡馆，集成门店查询、一键导航、优惠券即领即用功能，将散落在街巷、景区的咖啡馆串点成网，构建便民消费与流量聚合的数字服务平台。

发卡约半年以来，累计服务咖啡消费用户18万余人次，消费金额达3000余万元，推动咖啡消费从小众尝鲜逐步转变为大众日常，为贵阳咖啡产业发展注入坚实金融动能。

作为服务地方发展的市属金融主力军，贵阳银行将紧扣“精品咖啡、精酿啤酒、精美餐饮、精彩文创、精致旅居”“五精”产业部署，以“贵咖卡”为抓手，持续拓展特色餐饮、文创街区、旅游景区、大型商超等消费场景，用好支付立减、积分抵现等金融工具，打造“吃住行游购娱”全链条避暑旅居消费生态圈，持续彰显本土银行担当，服务城市高质量发展，不断丰富市民及游客美好生活体验，为“爽爽贵阳”建设贡献金融力量。(贵阳银行)

In order to implement the deployment of expanding and strengthening the coffee industry in Guiyang and creating a "refreshing Guiyang, fragrant coffee" urban IP, Guiyang Bank has effectively fulfilled its responsibilities as the main force of local finance in the city, closely focused on the needs of urban consumption upgrading and cultural tourism development, launched the "Guika" themed credit card and a series of exclusive financial services for coffee consumption, irrigated the coffee industry with financial vitality, activated the vitality of the consumer market, and helped polish the new business card of urban cultural tourism.

A themed card, showcasing the charm of Guizhou. Focusing on the high-frequency consumer group of coffee, Guiyang Bank has created a "Noble Coffee" themed credit card, which cleverly integrates Guizhou's local culture and coffee fashion elements. New customers can enjoy a 128 yuan coffee benefit package for only 0.1 yuan upon activation, and partner stores can enjoy a 50% discount. Installment discount coupons will also be issued simultaneously, effectively reducing the consumption threshold and fully unleashing the potential of mass consumption.

A points area to unlock a fun life. Set up a coffee section in the credit card points mall, gathering high-quality categories such as local coffee beans, hanging ear coffee, coffee utensils, etc., supporting direct deduction of points and zero interest installment purchases, allowing citizens to easily experience a quality coffee life, and promoting local coffee products and coffee culture.

One strategy benefits the whole city, enjoying the luxurious treatment. Build an integrated online and offline equity system. Online linkage life service platform launches random discounts for coffee merchants; Offline cooperative coffee shops regularly carry out discounts and promotions. Not only does it provide consumers with benefits, but it also continuously attracts traffic to physical merchants, promoting the deep integration of financial services into physical consumption scenarios.

A picture captures the charm of coffee and explores the secret realm of coffee. Online coffee electronic map, gathering more than 100 cooperative coffee shops in the province, integrating store inquiry, one click navigation, coupon redemption and use functions, connecting scattered coffee shops in streets, alleys and scenic spots into a network, and building a digital service platform for convenient consumption and traffic aggregation.

Since the issuance of the card about six months ago, it has served more than 180000 coffee consumers with a consumption amount of over 30 million yuan, gradually transforming coffee consumption from niche tasting to daily life for the general public, injecting solid financial momentum into the development of Guiyang's coffee industry.

As the main force of municipal finance serving local development, Guiyang Bank will closely follow the deployment of the "five industries" of "boutique coffee, craft beer, exquisite catering, wonderful cultural and creative industries, and exquisite travel". With the "expensive coffee card" as the starting point, it will continue to expand consumption scenarios such as characteristic catering, cultural and creative blocks, tourist attractions, and large supermarkets, make good use of financial tools such as payment deduction and point redemption, and create a "food, accommodation, transportation, tourism, shopping, and entertainment" full chain summer travel consumption ecosystem. It will continue to demonstrate the responsibility of local banks, serve the high-quality development of the city, continuously enrich the beautiful life experience of citizens and tourists, and contribute financial strength to the construction of "Shuangshuang Guiyang". (Guiyang Bank)