「经营主体看贵州营商环境」吾界咖啡主理人强华：咖啡产业发展土壤越来越好Qianghua, the manager of Wujie Coffee, stated that the coffee industry's development soil is getting better and better as business entities look at the business environment in Guizhou

8月15日，记者走进位于贵阳市云岩区水东路的吾界咖啡门店，醇厚的咖啡香气扑面而来。

吧台边整齐码放着一排排咖啡苗，一株咖啡树枝头已结出翠绿的咖啡豆。客座区一侧，烘焙工厂里各式设备有序运转，生豆翻炒、烘制的过程尽收顾客眼底。再往里走，便是吾界配套的咖啡培训学院。

吾界咖啡内郁郁葱葱的咖啡苗。明雪 摄

“打造这样一个‘前店后厂’的空间，是想直观呈现咖啡从种子到产品的完整过程，让消费者了解咖啡背后的产业链。”主理人强华说。

吾界咖啡店内能看到烘焙工厂一角。明雪 摄

吾界咖啡创立于2013年，如今拥有4家线下门店、1座咖啡烘焙工厂，配套自有咖啡培训学院，形成集生产、零售、人才培育于一体的完整业态。

回顾创业之初，强华坦言，那会儿贵阳大众对精品咖啡了解不多，但贵阳市民独特的消费习惯，为咖啡产业埋下了发展伏笔。“贵阳人愿意在休闲娱乐上投入，对生活有自己的理解，这是我们发展的根基。”强华说。

吾界咖啡主理人强华。受访者供图

不只消费群体基础扎实，本地咖啡从业者也十分友善，同行之间时常互相推荐门店、分享经营经验，大家都在有意识地共同培育大众咖啡品位，慢慢沉淀出成熟、专业的消费客群。

“如今，贵阳咖啡消费者的品鉴能力有目共睹，门店更换拼配豆、上新豆种，熟客一口便能分辨风味差异，还会主动和店主交流各地咖啡品鉴体验。”强华表示，成熟的受众、互助共生的行业氛围，共同构筑起贵阳咖啡产业得天独厚的营商沃土。

贵阳咖啡消费者。明雪 摄

创业路上，来自政府职能部门的帮助，一次次为吾界咖啡发展扫清障碍。商标知识产权保护的助力，让她印象深刻。“我们对商标布局、品牌保护一窍不通。”强华回忆，不少同行埋头经营两三年，积攒稳定客源后才想起注册商标，心仪的店名早已被占用，多年经营心血付诸东流。

为此，贵阳市专门组织知识产权保护领域专家上门，就企业商标保护、版权登记、数据知识产权等方面进行指导，为本土精品咖啡品牌纾困解难。“专家上门答疑解惑，帮我们提前规避各类注册风险，连锁扩张时没有后顾之忧。”强华说。

吾界咖啡的精品创意咖啡。明雪 摄

产业长远发展离不开顶层政策支撑。2025年10月，贵阳市印发《关于贵阳贵安促进咖啡产业发展的实施意见（试行）》，从品牌打造、人才培育与补贴、空间布局等维度推出9条专项措施，全力打造“爽爽贵阳·咖啡飘香”城市名片。并全面推行咖啡店开办“一件事”改革，整合市场监管、综合执法等部门构建起“一窗受理、内部流转、限时办结、统一反馈”的集成服务模式。办理时限相较以往压缩六成以上，创业者跑腿次数大幅减少。

“身边不少新开咖啡店的同行，都在感慨现在办证速度快太多，不用反复跑多个部门，节省下来的时间能专心筹备门店运营。”强华对此感触颇深。

吾界咖啡配套咖啡培训学院。明雪 摄

配套举措同步落地，2025年8月贵阳市咖啡行业协会正式成立，行业步入规范化、组织化发展的新阶段。贵阳咖啡产业学院于2025年挂牌运营，系统培养烘焙、冲煮、品控等全链条专业人才，精准满足产业人才需求。

“越来越多的游客在游览贵阳山水之余，愿意走进一家咖啡馆，感受这座城市独特的咖啡文化。”强华说。

“政府大力助推咖啡产业，办事便利、资源齐全、行业越来越规范，这片发展土壤越来越好，我对吾界咖啡后续拓展门店、延伸产业链的信心也越来越足。”强华说。

天眼新闻记者

文、图、视频/明雪

实习生 葛玉雯

编辑/黄若佩 胥芬芳

二审/范力 姚曼

三审/黄蔚 陈曦

On August 15th, the reporter walked into the Wujie Coffee store located on Shuidong Road in Yunyan District, Guiyang City, and the rich aroma of coffee filled the air.

Rows of coffee seedlings are neatly arranged by the bar, and a coffee tree branch has already produced emerald green coffee beans. On one side of the guest area, various equipment in the baking factory operates in an orderly manner, and the process of stir frying and roasting raw beans is visible to customers. Further inside, you will arrive at the coffee training academy that is provided by our community.

The lush coffee seedlings in my world's coffee. Mingxue Photography

The purpose of creating such a 'front store, back factory' space is to visually present the complete process of coffee from seeds to products, allowing consumers to understand the industry chain behind coffee, "said Qiang Hua, the manager.

You can see a corner of the baking factory in the Wujie Coffee Shop. Mingxue Photography

Wujie Coffee was founded in 2013 and now has 4 offline stores, 1 coffee roasting factory, and its own coffee training academy, forming a complete business model integrating production, retail, and talent cultivation.

Looking back at the beginning of entrepreneurship, Qiang Hua admitted that at that time, the general public in Guiyang did not have much knowledge about boutique coffee, but the unique consumption habits of Guiyang citizens laid the foundation for the development of the coffee industry. Guiyang people are willing to invest in leisure and entertainment, and have their own understanding of life, which is the foundation of our development, "said Qiang Hua.

Qiang Hua, the manager of Wujie Coffee. Respondent provided pictures

Not only does the consumer base have a solid foundation, but local coffee practitioners are also very friendly. Colleagues often recommend stores to each other and share business experience. Everyone is consciously cultivating the taste of coffee for the general public, gradually settling into a mature and professional consumer group.

"Today, the appreciation ability of Guiyang coffee consumers is obvious to all. When stores change the assorted beans and add new beans, regular customers can distinguish the flavor differences at a glance, and will also take the initiative to exchange coffee tasting experiences with shop owners around the country." Qianghua said that the mature audience, the industry atmosphere of mutual assistance and symbiosis, together build a unique business fertile land for Guiyang coffee industry.

Consumers of coffee in Guiyang. Mingxue Photography

On the path of entrepreneurship, the help from government functional departments has repeatedly cleared obstacles for the development of our coffee industry. The assistance of trademark intellectual property protection left a deep impression on her. We are completely clueless about trademark layout and brand protection, "Qiang Hua recalled. Many peers have been working hard for two or three years, accumulating stable customer sources before thinking about registering a trademark. Their desired store name has already been occupied, and years of hard work have been wasted.

To this end, Guiyang City has specially organized experts in the field of intellectual property protection to provide guidance on enterprise trademark protection, copyright registration, data intellectual property, and other aspects, in order to alleviate difficulties for local boutique coffee brands. Experts come to answer questions and help us avoid various registration risks in advance, so we have no worries about chain expansion, "said Qianghua.

Our premium creative coffee from Wujie Coffee. Mingxue Photography

The long-term development of the industry cannot be separated from top-level policy support. In October 2025, Guiyang City issued the "Implementation Opinions on Promoting the Development of the Coffee Industry in Gui'an, Guiyang (Trial)", which introduced 9 special measures from the dimensions of brand building, talent cultivation and subsidies, spatial layout, etc., and made every effort to create the city's business card of "refreshing Guiyang, fragrant coffee".   The processing time has been reduced by more than 60% compared to the past, and the number of errands run by entrepreneurs has significantly decreased.

Many colleagues who have just opened coffee shops around them are lamenting that the speed of obtaining certificates is too fast now, and they don't have to run multiple departments repeatedly. The time saved can be focused on preparing for store operations. "Qianghua deeply felt about this.

Wujie Coffee Supporting Coffee Training Academy. Mingxue Photography

The supporting measures will be implemented synchronously, and the Guiyang Coffee Industry Association will be officially established in August 2025, marking a new stage of standardized and organized development for the industry. Guiyang Coffee Industry College will be established and put into operation in 2025, systematically cultivating professionals in the entire chain of baking, brewing, quality control, etc., to accurately meet the talent needs of the industry.

More and more tourists are willing to walk into a coffee shop and experience the unique coffee culture of Guiyang while visiting its mountains and waters, "said Qianghua.

The government is vigorously promoting the coffee industry, with convenient services, complete resources, and increasingly standardized industries. This development soil is getting better and better, and I have increasing confidence in the future expansion of our coffee stores and the extension of the industry chain, "said Qianghua.

Tianyan News reporter

Text, pictures, videos/Mingxue

Intern Ge Yuwen

Editor/Huang Ruopexu Fragrant

Second instance/Fan Liyao Man

Third instance review/Huang Wei and Chen Xi