“落日橘子海”登顶TOP1，奈雪“咖啡+佛卡夏”组合成高频复购王The "Sunset Orange Sea" topped the TOP1, and Nayuki's "Coffee+Fukasha" combination became the high-frequency repurchase king

近日，奈雪上新今年首款特调奶咖“落日橘子海”，这是继冰砖美式、汤力气泡美式系列后，短短两个月内品牌推出的又一款咖啡力作。奈雪小程序点单页显示，目前可选特调咖啡已多达12款，完整搭建起全风味咖啡矩阵。据悉，“落日橘子海”上新首日便成为都市上班族手上的话题单品，登顶奈雪咖啡系列销量TOP1，更拉动咖啡系列单日营收环比提升近40%，展现出强劲的单品爆发力。

咖啡爆款接力上新，单日店均销量破200+杯

今年以来，奈雪在咖啡赛道的布局动作频频，多款特调咖啡收获市场热烈反馈：

·6月30日，奈雪冰砖美式系列上线，凭借独创的咖啡冰砖锁浓工艺实现长达2.5小时的冰感续航，彻底解决了冰块融化稀释风味的行业痛点，上市首周单日店均销量即突破200杯；

·7月15日，奈雪乘势推出“小青柑汤力气泡美式”等两款气泡美式，以“果汁+气泡+咖啡”的复合口感打破传统黑咖啡的沉闷，登顶早餐时段销量TOP1；

·8月12日，年度首款奶咖“落日橘子海”重磅接棒。这款以泰橘、鲜牛乳、咸芝酪搭配阿拉比卡金奖豆打造的特调，通过四层递进的味觉层次，延续奈雪咖啡高品质的产品底色。杯体橘色分层搭配新鲜橘片点缀，自带秋日晚霞治愈氛围，颜值与风味双重在线。上线首日即登顶奈雪咖啡系列销量TOP1，更拉动咖啡系列单日营收环比提升近40%，展现出强劲的单品爆发力。

从清爽轻盈的冰砖美式、气泡果咖，到质感醇厚的特调奶咖，奈雪保持稳步迭代，持续拓宽风味边界，覆盖消费者多样化的口味偏好。

“奈雪早餐，两种美好 —— 一杯特调咖啡，一口热烤佛卡夏”

组合拳打通全时段消费

亮眼的单品表现背后，是“一杯特调咖啡+一口热烤佛卡夏”的组合正在构建更高频的消费黏性。作为新茶饮赛道早餐场景的代表性玩家，奈雪明确打出“奈雪早餐，两种美好”的品牌主张，精准抓住都市上班族、学生群体对于提神、饱腹的双重诉求。其中“黑松露黄金蛋佛卡夏”凭借8.8元实惠定价、咸香扎实的口感与充足饱腹感，常年领跑烘焙复购榜单，销量稳步上涨，和全线咖啡产品形成稳定高效的连带消费。

强劲的连带效应之下，“奈雪咖啡+佛卡夏”黄金CP在市场收获广泛好评，大量用户在社交平台自发分享，“夯爆了！”“奈雪可以靠这个翻身了”“绝佳搭配”等正面口碑全面爆发，成为今夏现象级消费组合。

不止佛卡夏，奈雪在烘焙端的布局比想象中更丰富。据点单小程序显示，奈雪在售的烘焙及甜点类产品已近20款，覆盖软欧包、蛋糕甜点等多个品类。

丰富的产品组合让“两种美好”有了更多元的落地形态——晨间通勤可以是一杯特调咖啡配一份咸香佛卡夏；午后休憩可以是清爽果茶搭一块蛋糕甜点；傍晚小聚则可以是一杯饱腹酸奶昔加一枚软欧包。从早餐到下午茶、从独处到社交，奈雪正在用多品类的产品矩阵，把“两种美好”从一个时段的限定体验，延展为全天候可自由组合的生活方式。

《2026中国现制饮品市场蓝皮书》指出，消费者的选择逻辑已不再局限于品类标签，而是忠于多元场景下的即时需求，头部品牌正通过跨品类运营以全时段战略主动消灭“淡时”。不同于多数品牌碎片化试水的模式，奈雪以茶饮、咖啡与烘焙协同发力，将“两种美好”从早餐原点落地为完整的产品组合能力，成功在拥挤的赛道中跑出了一条以场景破局的增长路径。

Recently, Naixue Shangxin's first special milk coffee of the year, "Sunset Orange Sea", is another coffee masterpiece launched by the brand in just two months, following the Ice Brick American and Soup Bubble American series. According to the order page of the Nayuki mini program, there are currently up to 12 special coffee options available, fully building a full flavor coffee matrix. It is reported that "Sunset Orange Sea" became a hot topic among urban office workers on its first day of release, topping the sales chart of the Nayuki Coffee series and driving a nearly 40% month on month increase in daily revenue, demonstrating strong single product explosive power.

New coffee bestseller relay, daily store sales exceed 200+cups per day

Since the beginning of this year, Nayuki has been making frequent layout moves in the coffee track, and multiple specialty coffees have received enthusiastic feedback from the market:

·On June 30th, the Naixue Ice Brick American Series was launched, which achieved a 2.5-hour ice sensation endurance with its unique coffee ice brick locking technology, completely solving the industry pain point of ice melting and diluting flavors. In its first week of launch, the average daily sales per store exceeded 200 cups;

·On July 15th, Naixue took advantage of the situation and launched two bubble styles, including "Xiaoqinggan Tangli Bubble American", breaking the dullness of traditional black coffee with a composite taste of "juice+bubble+coffee", and topping the sales chart for breakfast time;

·On August 12th, the first milk caf é of the year, "Sunset Orange Sea," took over with great fanfare. This special blend is made with Thai oranges, fresh milk, savory cheese, and Arabica Gold Beans. Through four layers of progressive taste levels, it continues the high-quality product background of Nayuki Coffee. The layered orange color of the cup is embellished with fresh orange slices, creating a healing atmosphere of autumn sunset. Its appearance and flavor are dual. On the first day of launch, it topped the sales TOP1 of the Nayuki Coffee series, driving a nearly 40% increase in daily revenue compared to the previous period, demonstrating strong single product explosive power.

From refreshing and lightweight ice brick American style and bubble fruit coffee, to rich and mellow specially blended milk coffee, Nayuki maintains steady iteration, continuously expanding the flavor boundaries and covering consumers' diverse taste preferences.

Nayuki breakfast, two beauties - a cup of specially brewed coffee and a hot roasted focaccia

Combination boxing connects all time consumption

Behind the impressive performance of individual products is the combination of "a cup of specially brewed coffee+a hot roasted focaccia" that is building a higher frequency of consumer stickiness. As a representative player in the breakfast scene of the new tea beverage track, Nayuki clearly promotes the brand proposition of "Nayuki Breakfast, Two Beauties", accurately capturing the dual demands of urban office workers and students for energy and satiety. Among them, "Black Truffle Golden Egg Fokashia" has been leading the baking repurchase list for many years with its affordable price of 8.8 yuan, solid salty and fragrant taste, and sufficient satiety. Its sales have steadily increased, forming a stable and efficient joint consumption with the entire coffee product line.

Under the strong synergy effect, the "Nayuki Coffee+Fukasha" golden CP has received widespread praise in the market, with a large number of users spontaneously sharing on social media platforms, and positive word-of-mouth such as "explosive!" "Nayuki can turn things around with this" and "excellent combination" have exploded, becoming a phenomenal consumer combination this summer.

Not only Fukasha, but also Nayuki's layout in the baking end is more diverse than imagined. According to the local mini program, Naixue has nearly 20 baking and dessert products for sale, covering multiple categories such as soft European bags, cakes, and desserts.

The rich product portfolio has given "two beauties" more diverse forms of implementation - morning commuting can be a cup of specially brewed coffee paired with a salty and fragrant focaccia; Afternoon rest can be a refreshing fruit tea paired with a cake or dessert; In the evening, a small gathering can be a cup of full yogurt with a soft European bun. From breakfast to afternoon tea, from solitude to socializing, Nayuki is using a multi category product matrix to extend the "two beauties" from a limited experience in one time period to a lifestyle that can be freely combined all day long.

The Blue Book of China's Ready Made Beverage Market in 2026 points out that consumers' choice logic is no longer limited to category labels, but is loyal to immediate needs in diverse scenarios. Top brands are actively eliminating "light time" through cross category operations and full-time strategies. Unlike most brands that experiment with fragmented models, Nayuki leverages the synergy of tea drinks, coffee, and baking to bring the "two beauties" from breakfast to a complete product portfolio capability, successfully running a growth path that breaks through the crowded track with scenarios.