后谷咖啡2026春糖会荣耀回归：43年全产业链厚积薄发 彰显中国咖啡力量 Hougu Coffee's 2026 Spring Sugar Festival returns with glory: 43 year full industry chain accumulation highlights the strength of Chinese coffee
湖北日报三峡新闻 2026年3月21日，在2026春季糖酒商品交易会上，沉寂十年再度亮相的中国咖啡行业劲旅后谷咖啡，以一场气势恢宏的重磅首秀，正式宣告回归。
本次参展，后谷咖啡依托43年深耕全产业链的硬核实力，通过“B端+C端、线上+线下双区布局”的展陈策略，携明星单品「鎏金58」大颗粒冻干咖啡强势亮相，完整呈现“健康咖啡，天然后谷”的品牌主张与多元产业布局，成为本届春糖会当之无愧的焦点。
坚守初心，43年深耕全产业链筑牢中国咖啡根基
后谷咖啡自1984年扎根云南，始终坚持全产业链深耕，在此次展会上，这一理念得到了具象化的诠释。
在种植端，后谷咖啡在云南打造了“17万亩高山种植基地”，通过严苛的选种、育苗及标准化种植体系，从源头保障了咖啡原料的天然品质。
这不仅为产品构建了坚实的品质护城河，更带动了数十万咖农深度参与咖啡产业经营，为中国咖啡产业的规模化、标准化发展奠定了坚实基础。
在加工端，后谷咖啡展现了雄厚的底气--建成投产3.3万吨速溶咖啡单体生产线，傲领亚洲。
凭借强大的精深加工能力与稳定卓越的产品品质，后谷咖啡的产品已远销全球50余个国家和地区，并占据国内B端市场的半壁江山；
累计销售的咖啡粉已折合500亿杯，让中国咖啡的醇香真正走向世界舞台，成为全球咖啡产业中极具代表性的“中国力量”。
全渠道发力，重构高效商业场景
本届糖酒会后谷咖啡展位位于西藏饭店2楼，采用“线下产品展示区+线上产品体验区”的双区布局，展示冻干咖啡、精品咖啡豆、黑咖啡、奶咖、茶咖等全系列咖啡产品，并同步设置专属品鉴区与商务洽谈区。
彰显品牌在供应链源头与深加工领域的深厚底蕴，精准契合当下年轻消费群体的多元需求。
这一“双区并重”的格局，既生动诠释了后谷咖啡全产业链覆盖的综合实力，也向外界释放出品牌线下深耕、线上拓新，全渠道发力的明确信号。
共启中国咖啡品牌新征程
从“天然健康”的初心坚守，到“傲领亚洲”的产能底气，再到 “B端+C端、线上+线下双区布局”的全方位展示。
后谷咖啡此次在春糖会的回归首秀，不仅是一场品牌实力的集中检阅，更是一次面向未来的全新启程。
随着全渠道战略的稳步落地，后谷咖啡正以稳健而进取的姿态，驶入中国咖啡产业发展的快车道，向世界传递来自云南、来自中国的“健康咖啡”力量！
On March 21, 2026, at the 2026 Spring Sugar and Wine Commodity Fair, the Chinese coffee industry powerhouse Hougu Coffee, which had been dormant for ten years, made its grand debut and officially announced its return.
In this exhibition, Hougu Coffee relied on its 43 year deep cultivation of the entire industry chain and its hardcore strength. Through the exhibition strategy of "B-end+C-end, online+offline dual zone layout", it made a strong appearance with its star single product "Liujin 58" large particle freeze-dried coffee, fully presenting the brand proposition and diversified industry layout of "healthy coffee, natural Hougu", and becoming the focus of this year's Spring Sugar Fair.
Adhere to our original intention, deeply cultivate the entire industry chain for 43 years, and build a solid foundation for Chinese coffee
Hougu Coffee has been rooted in Yunnan since 1984 and has always adhered to the deep cultivation of the entire industry chain. At this exhibition, this concept was concretely interpreted.
On the planting end, Hougu Coffee has established a "170000 acre high-altitude planting base" in Yunnan, ensuring the natural quality of coffee ingredients from the source through rigorous selection, seedling cultivation, and standardized planting systems.
This not only builds a solid quality moat for the product, but also drives hundreds of thousands of coffee farmers to deeply participate in the coffee industry operation, laying a solid foundation for the large-scale and standardized development of China's coffee industry.
On the processing end, Hougu Coffee has demonstrated strong confidence by building and operating a 33000 ton instant coffee monomer production line, leading Asia.
With strong deep processing capabilities and stable and excellent product quality, Hougu Coffee's products have been exported to more than 50 countries and regions around the world, and occupy half of the domestic B-end market;
The accumulated sales of coffee powder have been equivalent to 50 billion cups, allowing the rich aroma of Chinese coffee to truly enter the world stage and become a highly representative "Chinese power" in the global coffee industry.
Omnichannel efforts to reconstruct efficient business scenarios
Located on the second floor of Xizang Hotel, the Hougu Coffee Booth of the Sugar and Wine Fair adopts a dual zone layout of "offline product exhibition area+online product experience area" to display a full range of coffee products, such as freeze-dried coffee, fine coffee beans, black coffee, milk coffee, tea coffee, etc., and set up an exclusive tasting area and business negotiation area at the same time.
Showcasing the profound foundation of the brand in the supply chain source and deep processing fields, accurately meeting the diverse needs of the current young consumer group.
This "dual zone and equal emphasis" pattern not only vividly interprets the comprehensive strength of Hougu Coffee's full industry chain coverage, but also sends a clear signal to the outside world that the brand is deeply cultivating offline, expanding online, and making full use of all channels.
Embark on a New Journey for Chinese Coffee Brands Together
From adhering to the original intention of "natural health", to the production capacity confidence of "leading Asia", and then to the comprehensive display of "B-end+C-end, online+offline dual zone layout".
The comeback debut of Hougu Coffee at the Spring Sugar Festival is not only a concentrated review of brand strength, but also a new journey towards the future.
With the steady implementation of the omnichannel strategy, Hougu Coffee is entering the fast lane of China's coffee industry development with a steady and enterprising attitude, conveying the power of "healthy coffee" from Yunnan and China to the world!